Essence Corp’s Post

Associating your brand with FashionTV, a globally recognized leader in fashion and entertainment, instantly adds prestige and credibility to your brand image. The FTV brand is synonymous with luxury, style, and glamour, which can elevate the perception of your brand among consumers and industry insiders. #YourProductOurLicense #FTV #FLicense #GlobalRecognition #Luxury #BrandPrestige #Linkedin #LinkedinCommunity #LinkedinNetwork

GALANACCI THE CREATOR shares his experience on building GALANACCI from the ground up. This is an extract from episode 9 of GALANACCI DIARIES - Watch the full episode via GALANACCI.COM GALANACCI® is an emerging luxury humanwear brand pioneering self-discovery and greatness. The term “humanwear” coined by GALANACCI THE CREATOR, uses fashion as a tool to inspire people towards self-discovery and greatness. #GALANACCI. PIONEERS OF GREATNESS

One of the biggest misconceptions in the beauty industry is that luxury and sustainability can’t co-exist.   At The Perfume Movement, we’ve set out to change this belief. Starting with joining fragrance brands like CHANEL in moving from multi to mono-material packaging. I recently had the pleasure of discussing how mono-materials in fragrance can still deliver that luxury feel - right down to the cap of the bottle - with Sara Mousa, MSc, BA on the #AroundTheEmiratesPodcast.    https://lnkd.in/dqRCvzUJ   #SustainablePackaging #LuxuryPerfume #AroundTheEmiratesPodcast

A distinguishing trait of Armani as a true #innovator can be drawn from the rivalry of two key figures in the Italian #renaissance: Baldassar Castiglione and Nicolò Machiavelli.   You might be familiar with Machiavelli, political and strategic thinker, and author of The Prince. If you have not heard of Castiglione, he was a renowned diplomat and the author of the century’s most important manual The courtier (Il cortigiano). In the book, which describes the qualities that are needed to thrive in a court, Castiglione presents #fashion, gestures, and etiquette as non-verbal codes, capable of speaking without words, of revealing without ostentation, of showing sophistication without exaggeration.   Now, it is easy to see in Armani’s style Castiglione’s notion of sophisticated effortlessness, or, in his word, “sprezzatura”. It is less immediate to recognize his Machiavellian side, intended here not as a form of cynical thinking, but rather as a form of #business realism. In his entrepreneurial journey, Armani bridged the gap between Castiglione’s sprezzatura and Machiavelli’s strategic mindset, and went beyond the industry model, separating the #designer from the CEO, creation from #management. His unique ability to maintain ownership of both his #style and #leadership gave his company a decades-long edge and endurance in the fashion market.   Check out the full episode at 👉 bit.ly/innovatorsarmani #italianinnovators

Fragrance not only has the power to capture the essence of an era but also forge new #connections with #consumers by celebrating cultural icons. Jo Malone London recently made a splash in the beauty world with their limited edition 'Orange Marmalade', a collaboration with Paddington, curated by dsm-firmenich Perfumery & Ingredients Perfumers Marie Salamagne and Nicolas BONNEVILLE. By tapping into the beloved British bear's #nostalgic charm, Jo Malone London has epitomised British excellence on a global stage, uniting two iconic brands synonymous with modern British culture. This synergy extends beyond beauty into other creative fields: D.S. & DURGA's David Seth Moltz explores fragrance and #music in the innovative 'Perfume Quest' series on YouTube, and Sarah Baker Perfumes infuses Hollywood glamour into their scents. Fashion partnerships further amplify this trend, showcasing fragrance's ability to resonate across industries and captivate diverse #markets. How do you think these #collaborations are redefining fragrance and engaging new consumer segments worldwide?

YSL Beauty switched to Insider. YSL Beauty is not only one of the best luxury beauty brands in the world, but they are also taking action to create a positive impact in the world. 🌍 Yves Saint Laurent released his first fragrance in 1964. Today this beauty brand is known for its iconic products. Beyond that, YSL Beauty is committed to ending intimate partner violence, protecting and restoring the environment, and reducing their use of natural resources by offering more sustainable products. At Insider, we’re #ProudToPartner with YSL Beauty as they rewrite the rules and change the future of beauty - and the world. 💫 #StrongerTogether #PoweredByInsider

Brand Revival is not always about fashion. Lupin, Frapin, Oriza Legrand, Le Galion are among the perfume brands revived over the last few years, distributed in niche stores and known by fragrance lovers. The revival of these perfume brands showcases how heritage can be reimagined and reintroduced to captivate contemporary audiences, offering a blend of tradition and modernity. Coty, the latest addition to this revival trend, has launched a collection Infiniment Coty that aligns with contemporary fragrance trends, blending emotion, sustainability, innovation, and artistry. 😄 Emotion is evoked through both the names and scents of the fragrances, taking customers on a sensory journey from Asia to Middle East. 🌿 The collection prioritizes sustainability by using alcohol derived from carbon emissions in its manufacturing process. 💡  Innovation is showcased through the use of the molecular Aura technology, which extends the longevity of the fragrances for up to 30 hours by modulating the evaporation of olfactory molecules. 🎨 Artistry plays a significant role, as evidenced by the collaboration with 1-54 artists, including my favorite artist Thandiwe Muriu. A bit disappointed not to see anything about the brand heritage in the pop up when some content is available on the website and no information about the perfumers, in an era where perfumers are increasingly in the spotlight. #nicheperfume #coty #cotyinfiniment #fragranceindustry #scents #popup

If you're hesitating at the checkout, worried your luxury find might be a faux pas, AuthenticateFirst is here to clear your path to true elegance. We're your backstage pass to authenticity, ensuring your next acquisition is as genuine as your taste. Authenticity made simple. authenticatefirst.com #authentication #identification #branded #luxury #fashion #fashionstyle #style #brand #acccessories #handbags #luxuryhandbags #authenticatefirst #authfirst

It's fascinating how our perspectives can shift! I can definitely relate to the growing interest in the business side of retail compared to simply consuming it. Gone are the days of simply coveting that Chanel bag. There’s more value in the business behind luxury, particularly the potential for long-term growth offered by investing in luxury brands. #retailindustry #womeninfashion #womeninbusiness #luxuryfashion #fashionindustry #lvmh #letstalkretail https://lnkd.in/gqc8t3v7

Every detail matters, from selecting the perfect pieces to creating a cohesive look that elevates their confidence. #fashionstyling #fashionjourney #fashionstylist #personalstylist #miamistylist #styleinspo #stylefashion #luxurystyling #luxuryfashion #nextlevelyou