During our first year as EssenceMediacom we surveyed 188 Fortune 500 senior marketing leaders to uncover the changing landscape of B2B marketing and the shifting responsibilities of a CMO. 👇 Click the link in the post below to download EssenceMediacom’s first-ever Global B2B Marketing Report. #B2B #CMO #Marketing https://lnkd.in/dfxzZgnw
Can your organisation keep up with its marketing team? According to our findings very few are, with marketers driving digital transformation across their businesses in their efforts to achieve customer centricity. CMOs are taking on CX, tech integration, and endless customer data, ultimately evolving into Growth Orchestrators for their organisations. A new survey of 188 global B2B marketing leaders by EssenceMediacom and NewtonX found that marketers are widely outpacing their organisations in digital transformation and increasingly taking ownership over the entire customer journey. Download the full report to understand why 90% of CMOs have found their role getting ever more complex in this fast-changing landscape. 👉 https://lnkd.in/e_vMXcT3 #B2BCMOReport #EMB2BGroup #B2Bmarketing #digitaltransformation
