EssenceMediacom Australia’s Post

The latest research from Fiftyfive5, part of Accenture Song, reveals that a single cinema ad delivers the same brand fame as 10 digital spots, 9 BVOD spots, or 6 linear TV spots. The study also found that including cinema in your media plan not only enhances the overall effectiveness of the campaign, but also enriches the brand story across multiple channels, creating a holistic and memorable brand experience that audiences are more likely to discuss and engage with. Click here: https://bit.ly/3KwHdcd to read more, as Val Morgan Australia’s Guy Burbidge unpacks the results of this recently published multi-channel study. #brandfame #ooh #dooh #cinema #advertising #campaign #valmorgan #motivatevalmorgan #research #market #mediamix

👀 ARE YOU EAGER TO GET YOUR BUSINESS OR BRAND IN FRONT OF MORE OF THE TYPE PEOPLE YOU'RE TRYING TO TARGET? 👀 We use cutting-edge research and audience planning tools to create campaigns that deliver substantial ROI. Imagine a campaign that not only resonates with your target audience but also drives engagement and conversions far beyond what you’ve experienced before. This is what we specialise in. 😎 Please contact me directly for an informal chat about tailoring some specific strategies tailored to your needs. #advertising #mediaplanning #mediabuying #marketing

This is what you call making an impact 🔥 When we say we do things differently we mean it 📈 #SummerCarnivalTour #SummerCarnival2024 #MediaPlanning #MediaBuying #OOHAdvertising

Innovation is always an integral part of Khushi which makes the audience awe with its campaigns.

👉Build something that finds a genuine audience. 👉 To build a real audience and community 👉To cultivate real brand afffinity. It's the long game and if you're not doing this. I hate to tell you, but you're slowly failng. #brand #community #strategy #content

TV and movie audiences are hungrier than ever for originality, from The BBC’s Traitors to Netflix’s Baby Reindeer and box office behemoths like Barbie and Oppenheimer. But they’re also more unpredictable in their tastes, and for film distributors and streamers looking to attract audiences, it’s a highly competitive space. In such a complex market, how can entertainment advertisers make a meaningful impression? Clear Channel UK's latest category release, 'Unmissable Entertainment', is here to help you to steal the spotlight and dazzle audiences. Expertly directed and produced by Richard Caddy, Clear Channel UK's Client Partner, it’s packed with tips and insights to help Entertainment advertisers to tell their stories with reach, scale and impact. Visit their hub for a snapshot of the insights available and to request your copy of the deck. https://okt.to/EiC5Nd #Entertainment #Advertising #OOH #DOOH #PlatformForBrands

April’s Joy of Digital Award goes to…. OVO! 🙌 OVO's first actionable audio ad champions environmental action, speaks to our Chief Digital Cheerleader Joy T.B.'s love of napping and even includes a dash of hollywood magic 💫 Big congrats to OVO, Goodstuff, Say It Now & Saatchi & Saatchi on their Joy of Digital win 🎉 - find out more about the campaign via the link in the comments #digital #advertising #JoyofDigital #award #creativity Alice Tendler

TV PRODUCERS: Content is king. Don’t let the contractions of the tv industry hold you back from telling great stories. From cave drawings to broadcast to cable to streaming to brand-funded content, your skills have always and will ALWAYS be deeply valuable to other humans. You are experts. Dis-embed from the belief that you need networks and streamers to provide you with income… flow in the direction of the money… it’s coming from brands. GO GO GO! I believe in you! Believe in yourself and go with gusto in the direction of the next evolution of YOU! #believe #belikewater #timduffymeditation

⛓️Turning Spaces into Places - The Art Of Outdoor - Integrated Out Of Home⛓️ 4 years ago I sent the first internal bulletin about ‘Integrated Out Of Home’. It is The Art Of Outdoor - Ocean’s core - and an idea of what D/OOH was, its evolution and how to harness it practically. It is a methodology for helping brands and agencies generate ideas and build plans where OOH categories play off of each other to maximize outcome. It is about integration, openness and curiosity to and about other media. For the sake of advertising half life extension and effectiveness. Here’s how Pepsi did #IOOH in the Nordics. 🎥Ocean Studio