Motivate Val Morgan

We are thrilled to announce the extension of our partnership with The Great Minds Group as the media partner for this year’s META Cinema Forum—the region’s leading and most trusted cinema convention. Building on the success of previous editions, the seventh installment of the forum promises to be the most comprehensive yet, featuring in-depth sessions on the latest cinema construction and infrastructure trends, updates on key projects across the MENA region, and exclusive insights into box office performance. Don’t miss this opportunity to connect with top industry professionals, discover innovative solutions, and gain invaluable insights to stay ahead in the dynamic cinema landscape. Click here: https://lnkd.in/dUrMbNXF to register. #cinema #METACinemaForum2024 #motivatevalmorgan

Our Screentalk Movie Planner for Q4 2024 is out! From electrifying action flicks to crime dramas and epic family adventures, Q4 2024 offers something for everyone. Don't miss out on the fun-filled blockbusters coming in the months ahead. Browse the list of movies, watch their trailers, and think cinema for attention-grabbing advertising! #blockbusters #motivatevalmorgan #cinema #advertising #adscampaign #middleeast #attention #2024planning #oohadvertising #doohadvertising

It Ends With Us, starring Blake Lively and directed by Justin Baldoni, is making waves in the region, marking a triumphant cultural moment for female audiences! This romantic drama has captivated viewers, amassing over 540,000 admissions—predominantly female—in UAE and KSA cinemas represented by Motivate Val Morgan. Globally, the movie has grossed US$285 million, with the UAE and KSA box offices contributing a substantial US$5.6 million in just three weeks. Click here: https://bit.ly/4d8FmGJ to explore more about this cultural phenomenon and discover how similar movies offer golden opportunities for brands! #cinema #advertising #middleeast #motivatevalmorgan

Today, we honor the strength, resilience, and unwavering spirit of #Emirati women who continue to shape the nation's future. Your contributions, whether at home, in the workplace, or within the community, have been instrumental in the UAE's journey of success. Happy Emirati Women’s Day! #EmiratiWomensDay #motivatevalmorgan

New research from DCM UK with Differentology and Jean Mineur Mediavision with DVJ Insights confirms a long-held belief—cinema advertising is a powerful driver of key brand metrics. One study highlights its impact on awareness, consideration, recall, and action, while the other provides a detailed comparison against TV, social media, and more. Discover the full insights by clicking the link below. #cinema #advertising #middleeast #motivatevalmorgan

Nestlé partnered with Zenith and Motivate Val Morgan to launch a cinema campaign promoting the new 'Minion Edition' Nesquik cereals to families visiting the cinema during this back-to-school season in the UAE and KSA. The campaign — which started on August 8, 2024 — features a 15-sec on-screen ad following the summer blockbuster 'Despicable Me 4' at select VOX, Reel, AMC, and Muvi locations in the UAE and KSA. Complementing the ad, Nestlé also distributed 10,000 'Nesquik x Minions' branded popcorn tubs — which include an exclusive Carrefour online discount code for moviegoers — at select cinema locations in the UAE. Check out our popcorn box branding showcase video below, and click here: bit.ly/3YTqQiA to learn more about Nestlé's latest cinema campaign. #motivatevalmorgan #Cinema #Advertising #Nestlé #Minions #Marketing #BackToSchool

We're excited to share that Effie Worldwide, the global benchmark in marketing effectiveness, will join LIONS, home to Cannes Lions International Festival of Creativity, WARC, Contagious, and Acuity Pricing (formerly Brand View). Together, we stand for creative marketing that matters. As part of this, we will supercharge Effie's not-for-profit arm to create The Effie and LIONS Foundation, Inc. With tools and training for educational institutions and underrepresented communities, we will join forces to reinvest in the next generation of marketing talent. (All subject to regulatory approval)

The good vibes are multiplying at Team Motivate Val Morgan! We're thrilled to welcome three fantastic new members to the fold – Ghazal Safdari, Abdulrahman Qassab and Athira Anil. Before they plunged into the whirlwind of sales proposals and write-ups, the marketing team grabbed them for a quick and quirky intro session – with a cinematic twist: So, get ready to laugh out loud – we put them on the spot with hilariously trivial questions, and they delivered! Head over to the article below for the full story. #newhires #teammembers #teammotivatevalmorgan #teamwork

In today's tight economy, where maximizing your ad budget is crucial, there are a few effective ways to protect your budget, such as cinema advertising, which offers a one-to-many approach and a brand-safe environment for advertisers. Click the link below to learn how cinema can safeguard your advertising efforts. #adfraud #cinema #advertising #middleeast #motivatevalmorgan

muvi Cinemas is partnering with IMAX to install four new 'IMAX with Laser' systems in its cinemas in Saudi Arabia – two in Riyadh, one in Jeddah, and the first-ever IMAX in Dhahran. Three of these locations are set to open by the end of 2024, with the final one opening in 2025. Currently, IMAX operates 10 locations in Saudi Arabia and plans to open 22 more, including those under the muvi agreement, aiming for at least 50 locations in the country. With this new agreement, IMAX now collaborates with three exhibitors represented by MVM in Saudi Arabia. #muvicinemas #IMAX #cinema #experience #advertising #dooh