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A Copywriter present quality content to your targeted audience of businesses.businesses are never going to stop on earth so the value of copywriter is not going to be less in future.it will increase day by day as world is moving towards digital marketing. Empowerment can be defined to promoting women's sense of self worth,their ability to determine their own choices and their right to influence social change for themselves and others.An empowered lady can brought up a good next generation with full motivation,confidence and a good attitude.

Leading Media Expert Michael Levine Slams BBC for “Shameful” Coverage of Israel-Hamas War LOS ANGELES, CA – September 9, 2024 – In a fiery critique, Michael Levine, one of America’s most prominent media experts and best-selling authors, condemned the BBC for what he called a “shameful” failure to adhere to its own editorial guidelines in its coverage of the Israel-Hamas war. A new study revealed that the BBC has breached its own editorial standards over 1,500 times during the ongoing conflict, sparking outrage and calls for accountability. Levine echoed the report’s findings that the broadcaster has “repeatedly downplayed Hamas terrorism,” an allegation that adds fuel to the growing criticism of the UK’s state-funded media outlet. “The BBC’s behavior is an affront to journalism,” said Levine. “By failing to fairly cover the heinous acts of terror committed by Hamas, they have not only breached their duty to the public, but also misrepresented one of the most significant conflicts of our time.” The report's authors leveled particularly harsh criticism at the BBC's Arabic channel, citing instances of inflammatory and dangerous rhetoric. One contributor, Mayssaa Abdul Khalek, allegedly called for “death to Israel” and defended a journalist who tweeted “Sir Hitler, rise, there are a few people that need to be burned.” Such alarming incidents have ignited concerns about an “institutional crisis” within the broadcaster. “This is a moment of reckoning for the BBC,” added Levine. “As a global media institution, it has a responsibility to deliver unbiased, fact-based reporting. What we are seeing is the collapse of those values.” The report’s findings have intensified scrutiny on the BBC, with many calling for comprehensive reforms to restore public trust and integrity in its reporting. About Michael Levine Michael Levine is a best-selling author, media expert, and founder of Levine Communications Office (LCO). Over the course of his career, Levine has worked with a variety of high-profile clients including Barbara Streisand, Michael Jackson, and George Carlin. He is widely regarded as one of the nation’s leading voices in media ethics and crisis management. ----- www.BoundlessMediaUSA.com

At Sightly, we’re committed to helping brands think through their perspective at the speed of today’s culture and information landscape. That’s why we’re excited to see dentsu and The 614 Group come together in their new coalition to address something we’ve always believed in: the need for brands to invest in quality news content! It’s great to see others recognizing what we’ve championed through our Brand Mentality® platform. Since our platform's inception, we’ve aimed to simplify how advertisers handle complex and nuanced content. Many brands were avoiding news due to safety concerns, often missing valuable opportunities by broadly blocking all news content. We developed a granular, customized solution that addresses nuances like politics, social movements, and more, allowing brands to re-engage with news content on their own terms. Inclusivity has been at the core of our platform from the start. It’s exciting to see others adopting the same mentality. We’re eager to continue evolving and supporting this coalition as we enter a new era where brands can embrace credible news with a customized approach, all while staying true to their values. Read more here: https://lnkd.in/eukFhHQD https://lnkd.in/eVBdFTcJ Adam Katz Stefani Cohen Cara Lewis Deva Bronson Rob Rasko Sean Reardon Brad Stockton Susie Neikirk Collier Ruth Kim Yvanna Haddad Selin Babakhani Spencer Janis John Toth Sherrill Mane

Representation, Respect and Research- The 3 R’s of multicultural marketing! Multicultural majority already exists for those age 25 and younger. Reach them with personalized and curated messages. #hispanicmarketing #multiculturalmarketing #advertising #inclusionmatters

There is a CLEAR link between inclusive casting and production practices and business success. Oh, and hey, this type of approach can show significant improvement in eliminating bias in ads and content. And that leads to.....more authentic and resonant marketing. This is business GROWTH! #humankindcasting #castinghumankind #inclusivecasting #inclusiveproduction #EID #EIDinadvertising #EIDinmarketing

CBS Hit with FEC Complaint Over Alleged Editing of Kamala Harris 60 Minutes Interview America's Leading Media Expert, Michael Levine, Calls the Problem "Serious" Los Angeles, CA – CBS News is facing a Federal Election Commission (FEC) complaint over accusations of selectively editing an interview with Vice President Kamala Harris on the network's iconic show, 60 Minutes. The complaint, filed by the Center for American Rights, alleges that the editing was designed to make Harris appear more coherent, sparking concerns of election interference and journalistic integrity. The complaint claims that Harris’s responses, particularly on sensitive topics like Israel, were edited to combine different statements in a manner that altered their meaning, potentially misleading viewers. This incident has led to widespread debate over the media's role in influencing public perception during election cycles. Michael Levine, America’s leading media expert, weighed in on the controversy, stating, “This is a serious stain on 60 Minutes, one of the most trusted brands in journalism. If these accusations are proven true, it could have a long-lasting impact on how the public views media coverage, especially in an election year.” The Center for American Rights is urging CBS to release the full, unedited transcript of the interview to restore public confidence and ensure transparency in reporting. The FEC complaint has heightened concerns over the increasing polarization of media and its potential impact on democratic processes, raising critical questions about the ethics of broadcast journalism. www.BoundlessMediaUSA.com

Powerful ads delivering powerful messages for #internationalwomensday - #oneofmany is my favorite but all 5 discussed in this article are brilliant. Take the time and check them out..... #womeninmarketing #greatadvertising

Since COVID, the news cycle has accelerated to a point where brands have had difficulty sifting through the minutia to find the stories most relevant to them. Many chose to block all news instead of figuring out a better way to capitalize on the many opportunities to attach themselves to relevant stories that could drive positive effects to their businesses. Sightly commited resources to this coalition because it built the solution for all brands to tackle the news problem. It wasn’t easy to do but so many brands now use our platform which gives them the tools to move at the speed of information while attaching themselves to the cultural moments found every day in the news cycle. Avoiding news due to fear is yesterday’s problem! Finding the daily news nuggets to drive every brand’s business is Sightly’s Solution!!

🌟 Marketers lead the charge in inclusive marketing, tackling challenges head-on. ANA's AIMM highlights progress in boosting multicultural spend and erasing bias. Yet, industry-wide, gaps remain. Together, let's drive lasting change! #InclusiveMarketing #DiversityandInclusion #BrandGrowth ANA AIMM

👉 The 2024 theme for International Women’s Day was 𝐈𝐧𝐬𝐩𝐢𝐫𝐞 𝐈𝐧𝐜𝐥𝐮𝐬𝐢𝐨𝐧. The inspiration for inclusion in leadership positions and contributions to industry events (including our own) in the past year is why we wanted to mark the occasion with stories from professionals within the industry. ➡ Sindy Nguyen, Head of Search, Digital at Nine, shares how she's helped enhance the culture of search in the office. "Our relationship with the journos is what makes me the most proud and working so closely together has meant we’ve been able to grow search to become the number one external referral source of traffic for our site." ➡ Aimie Rigas, Director of Audience Development, Publishing at Nine, shares the deliberate effort the team makes to strive for inclusion and representation. "We push to be representative of our audience, whether it be by the number of women on the team, how many are writing opinions, or the number of diverse case studies and experts in articles. The mastheads aren’t perfect, but we strive to be better every day, not just on IWD" ➡ Stephanie Fried, Chief Marketing Officer at Fandom, shared what drives her in her job on one of the episodes of our podcast. "I was excited to be able to provide and drive insights out of that data for Fandom and advertising partners and really use that to build better products and experiences for fans. So, I was really driven to bring that to life, really give that 360-degree experience to fans, and turn Fandom into a true fan platform with more than 350 million users per month." ➡ Stephanie Solomon, Chief Revenue Officer at Foreign Affairs Magazine, recently presented at WP Publisher Success Week, sharing insights on what Foreign Affairs Magazine took to become platform-dependent and a niche-thriving business. "We have the most amazing team, which wears lots of different hats all the time. But we feel and understand our brand mission deeply, and that’s why I look forward to talking to you all today about taking a niche product like this and helping it punch above its weight in the current media environment.” ➡ Nikki Chowdhury, Digital Audience Lead (SEO, Shopping & AI) at Vogue Australia, shared her expertise and experience at PubTech2023 in November, sharing the achievements that she and her team feel particularly proud of. "Reflecting on 2023, I feel really lucky to love what I do!" The digital publishing industry has been undergoing massive transformations in the last year (last decade, really). And often times, the focus is on the struggles publishers experience. This, at times, overshadows the many wins – both small and large – happening in the industry. 🏆 𝐈𝐬 𝐭𝐡𝐞𝐫𝐞 𝐚𝐧 𝐚𝐜𝐡𝐢𝐞𝐯𝐞𝐦𝐞𝐧𝐭 𝐭𝐡𝐚𝐭 𝐲𝐨𝐮 𝐚𝐫𝐞 𝐩𝐫𝐨𝐮𝐝 𝐨𝐟? 𝐃𝐢𝐝 𝐲𝐨𝐮 𝐚𝐧𝐝 𝐲𝐨𝐮𝐫 𝐭𝐞𝐚𝐦 𝐫𝐞𝐚𝐜𝐡 𝐚 𝐦𝐢𝐥𝐞𝐬𝐭𝐨𝐧𝐞? 𝐒𝐡𝐚𝐫𝐞 𝐲𝐨𝐮𝐫 𝐞𝐱𝐩𝐞𝐫𝐢𝐞𝐧𝐜𝐞 𝐰𝐢𝐭𝐡 𝐮𝐬!