eTail™’s Post

Abercrombie & Fitch: From Rise to Rebirth 🚀 Rise to Fame 🚀 - Founded in 1892 as a sporting goods store, Abercrombie & Fitch became a fashion brand in the 1990s under CEO Mike Jeffries. - Jeffries targeted teens and young adults with a provocative marketing campaign that featured shirtless models and sensual imagery. - The company also created a sense of exclusivity by hiring attractive employees and playing loud music in its stores. - Abercrombie & Fitch quickly became one of the most popular brands in the US, with sales soaring from $1 billion in 1994 to $3.9 billion in 2000. 🌪️ Fall from Grace 🌪️ - Abercrombie & Fitch's success began to wane in the early 2000s as consumer tastes changed. - The company's exclusive image and high prices alienated many shoppers. - Abercrombie & Fitch was also hit by a series of controversies, including lawsuits alleging discrimination against minorities and disabled people. - In 2011, the company's CEO Mike Jeffries resigned after making a series of offensive remarks about overweight people. 🏦 Near-Bankruptcy 🏦 After Jeffries' departure, Abercrombie & Fitch faced declining sales, closed many stores, and neared bankruptcy by 2016. 😎 Rebranding and Comeback 😎 - In 2016, Abercrombie & Fitch hired a new CEO, Fran Horowitz, who began to rebrand the company. - Horowitz dropped the company's exclusive image and focused on creating a more inclusive and welcoming environment. - She also lowered prices and updated the company's product line. - Abercrombie & Fitch's sales have begun to rebound in recent years, and the company is now profitable again. - In 2018, Abercrombie & Fitch returned to profitability for the first time in four years. - In 2022, Abercrombie & Fitch's sales were $3.4 billion, up from $2.1 billion in 2016. Abercrombie & Fitch's rise, fall, and resurgence underscore the importance of adaptability and rebranding in the business world. #clothingindustry #business #risefallrebirth #marketing #branding

Retail Today / Retail Renaissance: This morning we are sticking with Specialty Retail, the amazing story of Abercrombie! 🔥🔥🔥 Abercrombie & Fitch Co. Under the leadership of CEO Fran Harowitz since 2017, she has recreated this brand that is setting customers, vendors and investors on fire. #customers #aspirationalshoppers Just a few crazy facts, their stock was up 390% last year! This year it’s up 100%! 💵💵💵 #investors #wallstreet Sales last year +16% , but first-quarter results this year +22%; a record breaking quarter. #sales Two fantastic brands: Abercrombie - focused on millennials. Hollister - appealing to GenZ. #abercrombiefitch #millennials #hollister #genz #brands How did they do it? “PRODUCT”! They listen to their customers and provided classic colors and styles. They aren’t afraid of SOCIAL MEDIA, working with both influencers and creators on TikTok. Joanna Williams #product #merchandising #fashion #style #design #socialmedia #tiktok Can they keep up this pace? Can Richard Dickson find a path forward for Gap? #gap #retail #retailtrends #retailindustry #shoppingexperience #brandexperience #apparelindustry #TopRetailExpert

What's New to TheStreet... 👗 Abercrombie Won by Leaving Teens Behind. Hollister Sticks with Youth! 👕 While Abercrombie shifted focus, sibling brand Hollister is staying true to its teenage roots, adapting to post-pandemic trends and teen desires. 🌟🛍️ Do you think Hollister's strategy will pay off? Share your thoughts below! Share your thoughts!💬👇🏻 👉🏻Follow New To The Street for more! #fashionnews #abercrombie #hollister #teenfashion #businessnews #business #news #newtothestreet

While some companies are retreating from their #DEI efforts, others are doubling down — like beauty giant SEPHORA, which has embraced DEI and took home $10 billion in revenue in 2024. From increasing interview pools to achieve parity among its leadership ranks to joining the 15% pledge and committing to stocking diverse brands, Sephora's dedication to DEI boils down to the fact that, in the words of Sephora North America CEO Artemis Patrick, "it's just smart business." Read more from Doug Melville in Forbes, and visit www.2045studio.com to learn how we can support your organization build an #inclusive workforce and transform your workplace culture. https://lnkd.in/e7mc8vFW

Shopper Habits Shaped by Inclusion & Diversity! ............ Discover your competitive edge by understanding what drives customer behavior and purchasing decisions: Did you know that 41% of shoppers #prefer stores supporting Inclusion & Diversity (I&D) and, 55% may switch retailers if they don't take responsibility for diversity issues? At Manzil Center, we assist in expanding your product range, fostering inclusive #customer service, ensuring #accessible and welcoming stores, building #diverse teams, and promoting cultural sensitivity. These steps not only retain current customers but also attract new ones. Our standout approach is leading with purpose and inclusion, integrating #inclusivity into our daily practices to build a strong and diverse culture. #InclusionAndDiversity #CustomerExperience #InclusiveBusiness #DiverseTeams

The future of 'The Mall' is... 🛍 Recently Kohl's has partnered with Babies 'R' Us to launch stores within Kohl's retail locations, this is in addition to their partnership with SEPHORA! 💄 (I'm only 7 minutes away from a Kohl's with a Sephora so this has been a lifesaver for me when I run out of certain products! 😁 ) Also Kendra Scott and Ulta Beauty have partnered with Target to launch mini locations within Target stores! (Again, only 5 minutes away from a Target with Kohl's so yet another life saver! 🤣 ) My hypothesis is that the future of 'The Mall' is going to be the store within a store! Target & Kohl's along with Macy's (they have a partnership with Toys 'R' Us 🦒 ) Do you think we'll see more specialty retail stores inside big box stores? Who do you think will team up next?! 😮 #retail #dtc #specialtyretail #bigboxretail #departmentstores #ecommerce

This time next year, both Macy's and Nordstrom might be private companies. Of course, there's a big difference between these two 'privatizations'.   The Nordstrom family want to take their business private so they can run it with a long-term vision away from the scrutiny and short-termism of public markets. This makes some sense and, despite recent issues at Nordstrom, will probably strengthen the retailer.   The groups trying to take Macy’s private want to do so in order to monetize assets and generate cash. By definition, this is a short-term play that will leave Macy’s in a weakened state and, in fact, will probably be the beginning of the end of the brand.   The commonality between the two potential deals is that they focus on a challenged part of the retail market that is ripe for some form of disruption. However, that's where the similarities end. #retail #retailnews #departmentstores

🛍️ If you remember Abercrombie & Fitch from the 2000s, you'll appreciate this journey. From exclusivity to inclusivity, it's been quite a transformation. Abercrombie faced its share of challenges in the 2010s, but they responded with change. Revamped stores, expanded sizes, and fair pricing became their new mantra. And here's the proof that these changes are paying off: Abercrombie & Fitch's recent sales have shattered Wall Street estimates. In the 2023 fiscal second quarter, they raked in a staggering $935.3 million in revenue, far surpassing Wall Street's $842.4 million estimate. It's a testament to the power of adaptation and resilience in the world of fashion. #AbercrombieAndFitch #RetailRevival #AdaptAndSucceed