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Get ready for #China's trade fairs! For a trade fair to bring significant benefits, exhibitors need to go fully prepared and with a tailored strategy. Reasons to participate in a specific fair vary, from meeting business partners to each company's marketing and branding strategies. Our new report aims to give EU SMEs a comprehensive and practical overview, updated for 2024, of how to get ready and maximise the potential benefits of participating in Chinese trade fairs. This new publication has been written in collaboration with experts from the China IP SME Helpdesk, who provide practical guidance to help SMEs to best protect their #IPR when taking part in #tradefairs. The last part of the report lists major trade fairs that are relevant for and popular among EU SMEs, in different sectors and locations across China. Read more and download the report here: https://lnkd.in/eheY_c7f European Innovation Council and SMEs Executive Agency (EISMEA)

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