EU-Startups’ Post

From bootstrapped to $100M ARR and a whole lot of pets – The Tractive Story 🐶 What does it take to build a global PetTech leader? In this episode of the EU-Startups Podcast, Marcin Lewandowski chats with Michael Hurnaus, CEO of Tractive, to break down: 🐕 How bootstrapping, hiring for culture fit & raising the bar gave Tractive a competitive edge 📈 The secret to cracking the U.S. from Europe 💡 What's the future of PetTech From GPS tracking to pet health insights, Tractive isn’t just helping pet owners, it's shaping the future of how we care for our furry best friends. Links to the full episode in the comments.

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