The European Marketing Academy (EMAC)’s Post

We are happy to announce the EMAC Junior Faculty Visiting Program 2025 applications are now open! The program is designed to help a junior faculty member spend either a month or a regular semester (fall or spring) at a research-intensive institution. Application deadline is 11 March 2025. More information on the necessary criteria and application process is available here: https://lnkd.in/dddeEHBs #marketingresearch #juniorscholars #researchfunding #careerdevelopment #academiccareer

The EMAC Regional Conference kicked off today at ISEG - Lisbon School of Economics & Management and we had some important news! We are excited to announce a significant new milestone for EMAC—the launch of the **EMAC Insights Book Series** in collaboration with Springer Nature Group! This new publication initiative aims to foster academic excellence and provide valuable resources within the marketing community.   Our EMAC Insights Book Series will feature three primary types of content:   1. Best Paper Selections 2. Practitioner-Oriented Books 3. Textbooks Meet the Editorial Team We are proud to introduce our esteemed EMAC Insights Book Series Editors:  1. Michael Haenlein, Ph.D. (VP Publications, EMAC), ESCP Business School and University of Liverpool Management School 2. Jaap Wieringa, Ph.D. (VP Conferences, EMAC), Faculty of Economics and Business - University of Groningen 3. Morana Fudurić, Ph.D. (VP Membership and Communication, EMAC), University of Zagreb / Sveučilište u Zagrebu, Faculty of Economics & Business Zagreb   The EMAC Insights Book Series aims to become a vital resource for academics and practitioners alike. We encourage our members to contribute to this enriching new venture. Your insights and expertise will help shape the future of marketing scholarship!   We thank our members and national representatives for sharing their insights into the needs of our membership that have led to this initiative. We are dedicated to maintaining the highest standards of quality in all our publications, and we are eager to share our first volume!   Read more about the initiative here: https://lnkd.in/d_hCc3JP   #EMACInsights #BookSeries #AcademicPublishing #MarketingExcellence #Collaboration #SpringerNature #HigherEducation #Research

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EMAC SIG Innovation and Stakeholders hosts its inaugural online seminar, by one of its co-chairs, Sven Molner, on October 9 12.30-13.30 CET. Zoom link will be announced on the SIGs LinkedIn group: https://lnkd.in/eURJcbcb Abstract: Many early-stage technologies emerge from universities and public research institutions which are commercially unstructured, non-market settings. To enable commercialization and innovation, managers must move early-stage technologies from this pre-commercial, laboratory context guided by scientific logic into a commercial setting guided by market logic. We refer to this transition process as technology marketization, a fundamental and yet under-explored marketing activity. Drawing on insights from 87 interviews with technology managers in the context of university technology transfer, we identify and theorize four distinct technology marketization schemas that managers employ to orient their decision-making. These schemas are distinguished by different market epistemologies, modes of uncertainty regulation, and degrees of self-organization. Based on our findings, we argue that technology marketization schemas that view markets as emergent (rather than existent), seek to increase uncertainty (rather than reduce it), and allow for higher (rather than lower) degrees of self-organization are more likely to result in favorable technology marketization outcomes.

#EMACSPRINGCONFERENCE2025 We are pleased to inform you that you can now submit your work to the EMAC Spring Conference 2025 (May 27-30, 2025, Pozuelo, Madrid) until 3 December 2024 (16:00 CET). More information on the submission guidelines & links are available on the conference website: https://lnkd.in/eYBaw97D

Today, September 9, 2024 is your last chance to register to participate in the EMAC Regional (Fall) Conference 2024 in Lisbon, Portugal on September 25-27, 2024. Registration Link: https://lnkd.in/dsdyj_dU Website: https://lnkd.in/gQb9eXuh

🎉Join Us for the 2nd B2B Connect Research Symposium: Advancing B2B Research Together🎉 We are excited to invite you to the 2nd B2B Connect Research Symposium, co-hosted by the American Marketing Association (AMA) Interorganizational Special Interest Group (IOSIG), the European Marketing Academy (EMAC) B2B Marketing Special Interest Group, and the Australian & New Zealand Marketing Academy (ANZMAC) B2B Marketing Special Interest Group. This prestigious event will be held in May 2025 at the EMAC Conference in Madrid, Spain.🌍📅 As we continue forward, we want to take a moment to express our deep gratitude to the incredible thought leaders from the 2023 symposium who trailblazed this effort with us. Your leadership and insights were instrumental in shaping the foundation for B2B research collaboration, and we are excited to continue welcoming your participation in the 2025 symposium: Michael Ahearne, Shantanu Dutta, Michael Kleinaltenkamp, Rajdeep Grewal, Nirmalya Kumar, Shrihari (Hari) Sridhar, Robert Dahlstrom, Lisa Scheer, Andrew Crecelius, Mrinal Ghosh, Stefan Wuyts, David Gilliland, Kim Keysuk, and David A. Griffith. For the 2025 symposium, we are thrilled to offer an exclusive opportunity for collaboration 🤝 with one of six research groups, each led by renowned B2B thought leaders: Sandy Jap, Emory University (USA) Manfred Krafft, University of Münster (Germany) Detelina Marinova, University of Missouri (USA) Andrea Ordanini, Università Bocconi (Italy) Jagdip Singh, Case Western University (USA) Raji Srinivasan, The University of Texas at Austin (USA) Sourav Ray, University of Guelph (Canada) If you're interested in joining one of these groups, we encourage you to apply promptly📝 by completing the survey. Selected participants will collaborate virtually 💻 with their group to develop a research idea leading up to the B2B Connect Symposium, where each group will present its project during the EMAC Conference in Madrid in May 2025.📊 Don’t see a group that fits your research focus? No problem! Simply indicate your specific interests in the survey, and we will explore creating additional research groups or other avenues for collaboration.✨ Due to the competitive nature and limited availability, participants will be carefully selected based on their research interests and fit with the groups. To be considered, please complete the registration survey by September 30, 2024.🗓️⏳ 🔗 Apply here: https://lnkd.in/g3UgjkDA We look forward to your participation and the exciting exchange of ideas that will shape the future of B2B research! 🌟💡 Symposium Steering Committee: AMA IOSIG Leadership Team (Qiong Wang and Jody Crosno), EMAC B2B Leadership Team (Vishal Kashyap and Elham Ghazimatin), and ANZMAC (Erik Mooi and Maggie Dong) 🔖Acknowledgment of Sponsorships: IJRM - International Journal of Research in Marketing ISBM - Institute for the Study of Business Markets