EVEARA’s Post

Why call music fans “superfans”? Music fans have always driven music. They have always been the key to an artist’s success. There’s nothing new here. Just a change in the narrative. And do you know why? Because there’s low single digit growth in streaming numbers, and labels need to maintain their share price. They need high growth businesses to help their share price. Streaming has topped out, so time for something new, to grow their share price. There’s also a simultanious issue. Artists can no longer afford to live without second jobs. This is the perfect storm to think this whole ticking time bomb out again. Most superfans want to spend more money on their favourite artists. The average spend has come down over time to be replaced with quantities of music listeners (yes listeners, not fans) paying more. So, on the face of it, it looks like more is being spent if you count the 94% of people now paying for streaming platforms, who previously wouldnt and instead listened to radio. But that’s the wrong measurement. The right measurement is; Fans buy tickets, T-shirts and albums/memorabilia. This accounts for around 3% of music listeners. These are music fans, or as the article puts it “superfans”. For these people music is their love, their life, their hobby - just like football is to football fans. So, this article is baseless. I don’t mince my words. #musicbusiness #music #artists #musicindustry #superfans #fans

Music consumption in 2024 has become fractionalized. New listener behavior segmention has now impacted the charts making deciphering the most popular titles a challenging experience for the radio and record industries. As more listening splinters among consumers the true difference in determining popularity lies with passion scores not straight streaming numbers and rank positions. The variance between the top 20 songs in almost every genre has narrowed over the last four years as music preferences fueled by ultra variety have collapsed typical analysis norms. https://lnkd.in/g2Z6aS-d

The music industry has seen some incredible changes over the last few decades. In the ‘90s, most musicians relied on major record labels to break into the scene but today with Spotify, YouTube, Madverse and Instagram, independent artists are reaching global audiences without a label. Live streams and virtual concerts are now the norm, and we are bound to question - Where is the music industry heading in the next five years? Just like other industries, remote work is reshaping how music is made and shared. Musicians now record at home, collaborate with producers across the globe, and stream live performances on platforms like Twitch and YouTube. Streaming platforms make up 67% of the music industry’s total revenue and are only expected to grow. For independent artists, this makes a huge difference as they no longer have to rely on labels to build a fanbase and monetise their music. While streams may pay less than traditional album sales, the reach is immense. This is also why more artists than ever are going independent. With low-cost tools, they can market themselves without the need for a record label, allowing them to control their careers like never before. The next five years promise even more exciting changes. As remote work, streaming, and social media expand, the music industry will become even more democratized. If you are excited to discuss and explore the future of this industry, let's connect. #musicindustry #independentartists

2023 was a crazy year for the global recorded music market. Despite economic uncertainties and geopolitical challenges, the industry saw immense growth. This growth wasn't limited to streaming but spanned to physical sales, performance rights and expanded rights. Here are some insights from the MIDiA report: 2024-2031 that will amaze you: → Streaming remains the backbone and now coexists with other significant revenue sources. By 2031, it will contribute 3 quarters of all revenues. → The Global South will become a major player. Markets like China and India are driving subscriber growth. Latin America and other emerging regions are also contributing significantly, showing a shift in the global music landscape. → In 2023, global music subscribers reached 737.9 million. This is expected to surpass 1 billion by 2027 driven predominantly by growth in the Global South. → The global recorded music market grew by 8.0% in 2023, reaching $58.1 billion. By 2031, inclusive of expanded rights, industry revenues are expected to hit $100 billion defined by strong performances across most formats. The future of the music industry is complex yet promising. The rise of the Global South with diversified revenue streams and subscriber dynamics will be an interesting market to tap into. Madverse Music is a platform born out of the global south and stands at the forefront of this growth. It will be interesting to see where this heads. What excites you the most about the music industry? #music #entrepreneurship 

🧮💰Apple Music’s decision to pay a royalty “bonus” for music delivered in an advanced “spatial” format (link in the first comment) is significantly more harmful and less fair to independent artists compared to Spotify’s latest rules changes - and yet very few folks in the music industry recognize it as such (at least publicly). The size of the “royalty pie” is fixed - so a “bonus” is a misnomer for what Apple is doing. In fact, Apple is diverting royalties from “regular” music to spatial content. Many independent artists simply cannot distribute content in spatial - either because they do not have the appropriate technical set up, or due to financial barriers (it can cost $200 or more per track). All that Apple is doing, therefore, is primarily diverting money from independent artists into the major labels. Spotify’s new “1,000 streams” rule requires artists to cross a threshold to get paid. It is controversial - but it is clear and transparent. Apple, in contrast, is trying to mask the fact that it is de-facto taking money away from independent artists, while placing very high barriers on the ability to benefit from its new system. The Apple way is a lot less equitable to the independent music community. #spotify #apple #musicindustry #musicbusiness

According to a report by Goldman Sachs, global music revenue is expected to hit $131 billion by 2030. This year has already seen several changes in the industry for artists and fans and several more are yet to come. Here is what the audience can expect: → The era of strict genre boundaries is fading and artists are blending influences. Fusion genres are becoming normal. According to a Spotify study, genre-less playlists have increased by 40% over the past 3 years. → Vinyl and cassettes are making a return because of their nostalgic experience. This market is projected to hit $3.4 billion by 2032, showing our love for an authentic musical experience in an overwhelmingly digital era. → Streaming services offer playlists that feel handpicked for us and our moods. This makes every music experience feel intimately personal. A Nielsen study found that 58% of listeners prefer personalized playlists. → The home studio boom is creating a major shift in how music is produced. Technological advances have made high-quality tools more affordable and accessible, allowing the creation of professional music from their homes. → The digital era has opened up numerous avenues for artists to monetize their work beyond album sales and live performances. This shift is crucial for independent artists looking for a sustainable career in the music industry. The music industry is growing with innovation and endless possibilities and we at Madverse Music are working to empower artists. If you are excited to work for the artists in this industry, let's connect. #music #industry

Are you a musician looking to make a splash in the music industry in 2024? Releasing a single is the perfect way to kickstart your journey and get your music heard by a wider audience. But with the ever-changing landscape of the music industry, it's essential to adapt and embrace new strategies to stand out from the crowd. In this comprehensive guide, we'll walk you through the steps and share the latest trends and marketing techniques to release a successful music single in 2024.   In our recent blog post, we have tried to touch upon the following topics: The Importance of Releasing Singles in 2024 The Waterfall Strategy Planning Your Single Release Our Final Thoughts   Read our article to learn more: https://lnkd.in/gCRqcDU6

Country music's defining characteristic is typically its honesty and focus on authentic emotions and stories. And country music streaming is up 20% YoY. It almost seems like we should be embracing authenticity in our marketing strategies..... https://lnkd.in/gdiwsUcz. #authenticity #b2b #thoughtleadership #personalbranding

Something is happening in the Music Industry... a conversation we can no longer ignore. "If we want quality music somebody is gonna have to pay for it.....The brainwashing worked and now people think music is free." - James Blake on Instagram & X. The truth is that artists aren't being fairly compensated by relying on streaming platforms to earn income from their recorded music. Beyond the low pay rates ($0.0035/stream) and being paid 2-3 months after every streaming period. This is not sustainable for artists and for the industry at large. This affects not just artists but also the consumer. The devaluation of music has also led to a culture where quality is undervalued. 72.2% of all streams are catalog, that means under 28% of streams are going to new music. Why? The formula is simple: the more artists earn, the more resources they can allocate to creating higher-quality music. This is true in almost every industry. Low pay = Fewer outcomes Low budget = Low quality Low Investment = Slow Growth Like most days at EVEN, we saw one fan pay $1,000 to access an artist's album this morning. Keep in mind that the minimum that a fan had to pay to access it was $10. The only sustainable future is for artists to go direct-to-consumer before releasing on streaming platforms. At EVEN, we have proven fans are willing to pay. It's time artists get EVEN. The Future Is Direct. The Future Is EVEN. #musicindustry #jamesblake #superfans #streaming #d2c #dtc

The Luminate Mid Year Music Report for 2024 recently came out, providing us with amazing insight into the music industry. Something that caught our attention was their information on Short Form Videos, and how they’re responsible for massively changing the landscape of live music. Short Form Videos are a form of video content that's 5–90 seconds in duration. According to the Luminate Report, 76% of music listeners in the United States have watched short-form videos, while 22% of music listeners have posted to short-form platforms such as TikTok, Instagram Reels and YouTube Shorts. Out of such platforms, TikTok is still the most popular among music listeners, but YouTube Shorts are starting to catch up, rising almost 5% in popularity in the last quarter ⏳ When it comes to touring and spending, the report provided us with incredible insight: SFV users are 38% more likely to attend a live artist performance when compared to the general public in the United States. Although these users tend to spend less on physical music, they have a higher spending on Streaming Services and Merch. The Luminate Mid Year Music Report for 2024 has shown us how Short-Form Videos have changed the game and we proudly support it by continuously inviting our clients to join the wave 🌊 #RankedMusic #LuminateReport #MidYear #ShortFormVideos #TikTok #Instagram #LiveShows