Everyone TV’s Post

When I saw this news https://lnkd.in/gD8rMV6E in The Canadian Press about the CRTC’s May 2025 hearing on the impact of global streamers in Canada I had to ask myself: “Is this 2025 or 2015?” A decade ago, Netflix had already begun reshaping viewership, leading a host of other streamers like Prime Video, Disney+, and Apple TV+ to launch in Canada soon after. Take a look at our EMARKETER forecast for subscription over-the-top (OTT) video viewers during that period below—more than a doubling of viewers since 2015. In 2025, viewership amounts to two-thirds of the population. Our annual growth rates are much lower today due to viewership nearing saturation. The largest current development is the shift to ad-supported viewership on many of the services, something we are monitoring closely. The CRTC hearing is part of the rollout of the Online Streaming Act (which aimed to modernize Canada’s broadcast act). It’s being challenged in court https://lnkd.in/gpVB8tMM (reporting by CBC) by the streamers. More to come in this space as the story develops!

I was recently talking with a client about whether or not we’ll see a return of viewers to pay TV as we once knew it. With 1.6M people cutting the cord and shifting their media consumption patterns to other means of TV in Q2 2024 alone by some reports, I find it unlikely to bring the masses back. It’s hard to reprogram behavior when it comes to convenience. However, based on how much people are starting to shell out for various streaming bundles (🤚) … with the scale of cable and satellite, new carriage deals could put them in a place to compete and claw some generations back. Today, where it’s becoming trendy to save money, it could be a perfect storm for the legacy institutions of media to compete. What do you think? Would you consider going back or maybe even staying with your current cable or satellite provider? How many streaming services are you subscribed to? For me, I’ve got: • Disney+, Max, Hulu (recently bought the ad supported bundle to save $) • Peacock (ad supported) • Paramount+ (ad supported) • YouTube TV (ad supported… of course) • Netflix (ad supported) • AppleTV+ Starting to look and feel a lot like cable… 📈 infographic cred: The Hollywood Reporter

From Q1 2022 to Q1 2024, TV demand on Netflix has consistently exceeded movie demand each quarter. Audiences are more drawn to the platform’s extensive catalog of TV series than to its movies. This makes sense, as TV shows offer more hours of potential viewing and facilitate multi-hour binge sessions. Subscribers are also more likely to open a #streaming app multiple times a week for a TV series compared to a one-time movie viewing. Want to conduct your own demand and supply analysis? Subscribe to DEMAND360 Enterprise with Content Panorama, our powerful new tool for platform-level catalog composition analysis. With Content Panorama, you can explore how your competitors’ catalogs are evolving over time to identify whitespace opportunities and guide content investments. What else? You can assess single or multiple platform catalogs’ size and composition, understand the TV show vs. movie share, genre distribution, and catalog age over time. Refine your analysis by availability market, platform type, and more. Find out more here: https://hubs.ly/Q02BxcMh0

💣 After dropping a bomb on traditional broadcast TV, are streamers like Netflix, Amazon and Disney learning lessons from old-school 'legacy media'? 📺 I find it fascinating that over the past few weeks and months many of the founding ideas of what streaming is seems to have begun to erode, or certainly evolve! Advertising has returned as a revenue stream. Streamers are looking for value - not just the BIG budget hits. Regional and national hits, with personality, are in vogue again. Could all of this help producers in the UK? Maybe, but it will take time. 📹 Be it true crime, popular science and history, reality, travel and so much more, UK producers are amongst the best in the world. My hope is that cost-effective, UK-specific content could bounce back in unscripted, and that we as an industry will still be here to service that! https://lnkd.in/ekpJDJQg

A time is approaching when AFRICAN brands will NEED a YouTube channel to tell their story and stand out. The chart below represents the US TV landscape. Audiences are spending more time watching YouTube on their TVs than Netflix, Amazon Prime, Paramount+, and many other streaming platforms. 📊 These numbers are already reflected in Africa, with a massive decline in traditional media as audiences migrate to YouTube and other streaming platforms. 🌍 This brings us to the question: How should African brands adapt? ❌ The era of relying on third-party traditional platforms to tell your story is coming to an end. Audiences want to hear your story directly from you. ✨ So, start investing in your platform! ✨ 📸 Document your impactful work. 🎓 Educate your audiences. If you look closely, you might notice your favourite traditional channels now have their own YouTube channels. 📺👀 That right there is a sign. --------- If you are ready to launch your YouTube channel and tell your story, get in touch. 📞💬

First 2025 predictions article of the year...

Streaming services like Netflix, Amazon Prime Video, and Disney+ have transformed how we consume entertainment in the U.S., leaving traditional TV under increasing pressure to retain its audience. While live and timeshifted TV still command significant viewing hours, it’s primarily driven by Americans aged 65 and older, who watch an average of 40+ hours per week. In stark contrast, Nielsen reports that 18- to 34-year-olds watch less than 5 hours of TV weekly, with many younger viewers opting out of traditional TV entirely. According to Statista Consumer Insights, 50% of 18- to 24-year-olds in the U.S. don’t watch any traditional TV, compared to just 29% of those aged 55 to 64. This growing generational divide highlights a critical challenge for the TV industry: how to stay relevant in a world increasingly dominated by digital-first platforms.

Here's how many subscribers the new combined Fubo and Hulu+ Live TV venture has at the end of Q3 2024 compared to pay TV providers and vMVPDs. As of today's announcement, Fubo and Hulu+ Live TV are not being combined into one app. Hulu+ Live TV will still be streamed in the Hulu app and offered as part of the Disney bundle with ESPN+ and Disney+. The new entity has a 2028 PF revenue outlook of $7.5+ billion with a targeted adjusted EBITDA of $550 million. The deal is expected to close in 12-18 months, so it's business as usual for both companies until then. Details on the deal here: https://lnkd.in/eBrZW3DK #streamingmedia #fubo #paytv #cordcutting #hulu #disney #VMVPD

What are you watching this weekend? Need help, check out the latest MASSIVE Weekend Watchlist 👇 Dropping weekly and curating streaming for youth audiences, this week featured picks from Apple TV, Channel 4, Disney+ MUBI, BBC iPlayer, ITV X & Prime Video & Amazon MGM Studios -- MASSIVE's Weekend Watchlist is the latest format to land on Instagram (@MASSIVECinema) MASSIVE delivers an engaged audience actively seeking out what to watch next. This unique channel from team elevenfiftyfive, taps into youth culture, streaming, cinema and all the topics it kicks up. “it’s the mate who tells you what to watch” MASSIVE spans web, social, events, merch, editorial, content creator & research. 23k organic social following 1.23m+ users reached monthly 2.9m+ users unique reach quarterly Email subscribers: 5.2k Av. open rate: 36% 80% of the MASSIVE audience is more likely to watch a film recommended by MASSIVE (Source: MASSIVE Survey July 2024) --

Traditional TV is being replaced by a combination of services such as short-form video players and the top streamers. Will it find a way to adapt, melt, transform and survive into the present future?