evian ’s Post

Joy Jeptoo, a 24-year-old social media influencer from Kenya, spent several thousand dollars last year to attend the Formula 1 season opener in Bahrain and the final race of the season in the UAE capital, Abu Dhabi. She likens her passion to the way that "football lovers always want to go to the stadiums to support their team and also explore a new country". The Middle East, which hosts four F1 races a year, has emerged as a popular destination for Africans seeking to watch races in person. They cannot, however, enjoy a race on their own continent as Africa remains the only one excluded from the F1 race calendar. For some members of Kenya’s largest F1 community, Paddock Experience, attending races has become a yearly custom, with people splurging more than $2,500 (£2,000) to see a single event. They are among Africa’s fast-growing new generation of diehard fans of F1, a historically Eurocentric sport that is experiencing an unprecedented boom on the continent. In North Africa, television audiences have more than trebled and those behind F1 see the entire continent as a potential growth market on TV and digital platforms. https://lnkd.in/dGj8JVmg

Almost 200,000 spectators at the MotoGP race in Jerez, Spain. (you can fill Camp Nou in Bacelona 2 times...) The highest attended event in MotoGP™ history. A sea of fans flooded the circuit and the city. The infectious passion for MotoGP was everywhere. Fans were everywhere. ✅ A testament to the sport's dynamic, entertaining and exhilarating nature. Beyond the track, the escalating audience figures and the historic turnout at the Spanish GP are indicative of the flourishing time the sport is currently enjoying. The passion and sense of community that fans showed is something truly special. A unique opportunity for brands. This is not simply about watching a race: → It is the shared experience of a passionate community → The creation of lasting, meaningful memories → A sense of belonging to something greater A single platform to connect with and captivate your audience on a deep, meaningful level... ...at each race, in each country, consistently. Fans are there, millions of them. Eagerly awaiting for brands to participate and create lasting, impactful experiences. ___________ P.S. For context of just how many people we are talking about… The 300,000 turnout would: ・Fill Camp Nou Stadium 2 times... ・Fill Wembley Stadium over 2 times… ・Fill Arthur Ashe Stadium 8 times... ・Fill Madison Square Garden 9 times… ・Fill Twickenham Stadium 2 times... ... And these are arguably some of the most well known sporting venues in the world, with brands falling over themselves to get in front of attendees. #motorsport #fanengagement

𝐆𝐨𝐥𝐟 𝐄𝐪𝐮𝐢𝐩𝐦𝐞𝐧𝐭 𝐌𝐚𝐫𝐤𝐞𝐭 𝐀𝐧𝐚𝐥𝐲𝐬𝐢𝐬, 𝐓𝐫𝐞𝐧𝐝𝐬 𝐚𝐧𝐝 𝐃𝐲𝐧𝐚𝐦𝐢𝐜 𝐃𝐞𝐦𝐚𝐧𝐝 𝐛𝐲 𝐅𝐨𝐫𝐞𝐜𝐚𝐬𝐭 𝟐𝟎𝟐𝟒 𝐭𝐨 𝟐𝟎𝟑𝟑 The Golf Equipment Market refers to the industry that manufactures and sells equipment and accessories used in the sport of golf. This includes a wide range of products such as golf clubs, golf balls, golf bags, golf apparel, golf shoes, and various accessories like gloves, tees, and rangefinders. The market encompasses both professional-grade equipment used by professional golfers competing in tournaments and recreational equipment used by amateur players for leisure and practice. The golf equipment market is influenced by factors such as technological advancements, consumer preferences, economic conditions, and trends in the sport of golf itself. It's a significant sector within the broader sports industry, catering to millions of golfers worldwide. ✅ 𝐂𝐥𝐢𝐜𝐤 𝐇𝐞𝐫𝐞 𝐭𝐨 𝐆𝐞𝐭 𝐒𝐚𝐦𝐩𝐥𝐞 𝐑𝐞𝐩𝐨𝐫𝐭: https://lnkd.in/gHRuNHbZ Market Segmentations: #Company Acushnet Company Amer Sports Callway Golf Company Dixon Golf, Inc. Roger Cleveland Golf Company Fila Golf Golfsmith International TaylorMade Golf Company #Type Golf Balls Golf Clubs Golf Shoes Others #Application Online Retail Offline Retail 📌Stringent Datalytics - Retails and Consumer #GolfGear #GolfEquipment #SportsTech #OutdoorGear #AthleticGear #SportsIndustry #Golfing #SportsGear #GolfTech #SportingGoods #GolfAccessories #GolfClubs #GolfApparel #GolfBalls

Olympic athletes are just different. On the left of the picture, in a blue polo shirt, is Daniel Martin Dockx, Spain's favorite dressage athlete for this Olympics. After delivering two fantastic seasons on his PRE, Malagueño, they were the only clear team member for Paris. On the right, riding the horse, is Claudio Castilla, the reserve rider for Spain. The story behind this picture? It’s a masterclass in grace. If you've ever worked with horses, you know how quickly things can go south. That’s exactly what happened. Upon arrival, Dani's horse, Malagueño, developed some swelling on his neck, failed the first horse inspection, and despite all efforts, didn’t improve. The team decided not to present the stallion for re-inspection. Imagine this: competing against your teammates for years, keeping yourself and your horse injury-free, earning a spot on the Olympic team, only for things to fall apart at the last minute. The schedule was already out, so the reserve pair, Claudio Castilla and Hi Rico, took Dani’s and Malagueño’s spot. Another athlete might have been jealous, upset, or thrown a tantrum. But Dani? Just look at the picture. He celebrated Claudio’s performance with pure joy and unwavering support. For me, this beautiful photo captured by Liz Gregg for Federation Equestre Internationale (FEI) is one of the highlights of this year's Olympics. It’s a powerful reminder that true champions aren’t just defined by their victories but by their spirit and how they lift others. #ABondLikeNoOther #ASportLikeNoOther #Paris2024 #Resilience #Equestrian #OlympicSpirit #Dressage #TrueChampions #Leadership #Inspiration

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Xander Schauffele has broken through for his first major championship, making birdie at the last to win the PGA Championship at Valhalla! A few insights on what makes up the 'portfolio of champion': Descente descends upon the golf world - At the beginning of the 2024 season, Schauffele signed on with Japanese athletic clothing and accessories company Descente Global Retail to be the face of the brand as they continue to push into the golf category globally. Traditionally known for their prowess in winter sports, Descente now has a signature moment that should provide them with the momentum to take their golf product lines to a new level. Consistency is key - Known for his consistent excellence on Tour, Xander's stable of partnerships in many ways reflect his performance on the course. His most significant partners in recent years have been adidas and Callaway Golf, both of which have been with Schauffele since 2018, not longer after he made it on Tour. It's hard to argue that the strength and trust in these long-term relationships haven't helped him reach the lofty heights he's already ascended to in his young career. Xander is the first men's major champion for Callaway since Jon Rahm at The Masters in 2023 and for adidas since Collin Morikawa at The Open Championship in 2021. Less is more? - In a day and age where athletes and entertainers are often criticized for 'chasing' brand deals, Schauffele has the least endorsements (5) out of the Top 5 in the Official World Golf Ranking. In comparison - Scheffler, McIlroy, and Hovland each have 7, with Wyndham Clark topping out the list at 11. I wonder if there is an opportunity for a couple more partners in the portfolio? With his stock at an all-time high, I am sure there would be more than a few brands that would line up at the chance to join Team Xander! Check out SponsorUnited for more golf endorsement data across the PGA TOUR, Ladies Professional Golf Association (LPGA), LIV Golf, DP World Tour, and more! #pgachampionship #sponsorships #partnerships #sportsbusiness #golfbusiness

As the Tour de France 🇫🇷🚴 draws to a close this year, it's been a race full of unforgettable moments. Some highlights for me include: 🥇 Romain Bardet winning stage 1 and donning this year’s first yellow jersey 🚴♂️ Mark Cavendish achieving his record-breaking 35th stage win 😢 Victor Campenaerts’ emotional stage winner’s interview 🔥 Jonas Vingegaard outsprinting Tadej Pogačar 🌟 Remco Evenepoel proving his worth as a strong contender However, there’s one story that deserves more attention is that of Uno-X Mobility rider Jonas Abrahamsen. In a weight-obsessed sport, Abrahamsen took an unconventional path. Once weighing just 60kg, he struggled to perform at his best. However, upon securing a two-year contract with Uno-X, he embarked on a plan to gain weight gradually, reaching around 80kg. The remarkable fact about this transformation is that it allowed him to increase his peak power from 900 watts to 1,500 watts, making him a more versatile and powerful rider. His improved performance led to leading the Tour de Pologne for two days and achieving a career-best bronze in the Norwegian road race championships. And while all of this could be deemed old news, it’s only thanks to Abrahamsen constant presence at the front of the peloton during the first week of the tour, not looking like a super featherweight that most spectators believe the wearer of polka dot jersey should be. So what does this mean for the rest of us? Hopefully it's finally time to dispel the myth that you can only eat brown rice, grilled chicken and broccoli in measured amounts - and enjoy that mid-ride slice of cake knowing you’re not doing any serious harm to your power. Image Credit: Getty Images Link to article about Abrahamsen’s weight gain 👇🏻

well done

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