Excellera Advisory Group’s Post

PRovoke Media's Paul Holmes says PR and CCO need to understand business if they are to shape policy and impact organisations while speaking at the inaugural PRCA Africa conference in Cape Town. Marketing & Media Editor Danette Breitenbach reports.

✨ Our Managing Director Verity Blake has been baring all with Business Matters Magazine in its 'Getting to Know You' series.✨ In this interview, Verity shares what inspired her to set up HeadOn Public Relations and what she would have done differently. She also talks about how HeadOn bridges traditional and digital strategies for SMEs and corporates worldwide: offering top-tier PR services comparable to city firms but without the hefty London price tag. Key highlights from the discussion include:- 💫 What was the inspiration behind HeadOn Public Relations? “Many SMEs feel PR is out of reach, reserved for large corporations. We've changed this by delivering high-quality PR services to help build brand reputation, increase awareness, and enhance online visibility. With teams in the UK and US, we serve diverse clients, from startups to global giants, using PR as a growth catalyst.” 💫 What defines your way of doing business? “Successful business is fundamentally about people. From hiring the right talent to nurturing relationships with customers, stakeholders, and the wider business network, it’s essential to value and appreciate these connections.” To read the full article and learn more about our MD and HeadOn PR, visit: https://lnkd.in/eSr2P3C3 Also – a huge thank you to Business Matters Magazine for this feature! 🎉   #PR #ManagingDirector #SMEs #BusinessGrowth #Inspiration 

New UK research illustrates the value created by public relations advisors in M&A deals. Simply put, experienced and effective PR support helps tell a lasting story to investors and other key stakeholders, safeguarding the transaction and creating a sustainable bump in value. 🔍 Key Findings: - U.S. companies that used top-tier PR advisors saw a 0.81% increase in their stock returns during M&A announcements. - This effect was even stronger (1.32% increase) for deals involving non-public targets, adding an average of $86.23 million in shareholder value. - Smaller firms and those with fewer analysts benefited the most from hiring PR advisors. - Not just short-term spins, these positive impacts lasted in the long run, indicating genuine value creation. You can read the full study here: https://lnkd.in/eBVFurSi

COMCO Mundo leads CIPR webinar on Doing PR in Asia Asia is the largest and most populous continent in the world, with incredibly diverse cultures, beliefs, and experiences. With changes in the region brought about by the pandemic, technological advancement, and the everchanging political climate, how can communications professionals navigate the vast and dynamic markets in Asia as massive paradigm shifts are taking over? Powerhouse and global award-winning communications group COMCO Mundo League of Enterprises sought to answer this question as it led the “Doing PR in Asia” webinar organized by the Chartered Institute of Public Relations (CIPR). The recent webinar was facilitated by COMCO Mundo League of Enterprises’ Group Chief Executive Director and Lead Strategic Communications Counsel / Partner and Co-Founder and CIPR International Committee member Ferdinand L. Bondoy, with guest speakers and members of CIPR sharing their knowledge and expertise on practicing PR in Asia. Read full story here: https://lnkd.in/gBHx3ChH #COMCOMundoLeagueOfEnterprises #Mission2024 #COMCOInADifferentLeague

Mexico City's PR and PA landscape is thriving. Our PRGN partner, Loreley Maldonado of Eje Communications, is leading the way in delivering world-class strategies to diverse organizations as well as driving impactful campaigns and elevating communication standards across sectors. Read more about her PR successes in this #PRGN blog post: https://buff.ly/4fkJogs #mexicocity #prpartner #blog #politicaladvocacy

"Agencies need to take control of the pitching process to set them up for success" 🖊 Janita Lakhanpal, Director of Business Development, shares her thoughts with PRWeek UK alongside fellow industry leaders, discussing the pitch process, and whether the PR industry needs an official code of conduct for pitching. Read the article: https://lnkd.in/euMkGBxk

The Future of Public Relations in 2025 The media industry is shifting rapidly, and traditional strategies are losing their impact. With more PR professionals and fewer journalists, standing out in today's crowded market requires innovative thinking and a fresh approach. BoardroomPR Account Executive Angelic Bringas breaks down these industry changes and shares insights to help your company adapt and thrive. Learn more in her latest blog post: https://bit.ly/4gYUvgm

Yomi Badejo-Okusanya, Lead Partner at CMC Connect LLP, has highlighted how the economic conditions in 2023 have exacerbated the Nigerian Public Relations industry’s long-standing issues, particularly the struggle to define and communicate the value of PR. He noted that misunderstandings about the role of PR professionals have led to undervaluation and insufficient recognition. Speaking in an exclusive interview with MARKETING EDGE, the PR expert expressed optimism about the future growth of the PR industry, noting that as professionals adapt to technological advancements and focus on value addition, the value of the profession can be elevated to prominence. https://lnkd.in/e8Eure9U

Secrets to Pitching Newsworthy Spa PR🤫 With thought, time and creativity, there are many ways that you can increase the chances of your PR pitch turning into a story. Read HERE⬇️⬇️⬇️ #publicrelations #spamarketing #spabusiness

In this interview with AKIN ADEWAKUN, the Chief Executive Officer, Absolute PR, and Convener, Consumer Value Award, Akonte Ekine, enumerates the highpoints of Public Relations Practice in Nigeria, the challenges facing the practice, and his journey...