eyeo’s Post

We are thrilled to announce the launch of PubCircle, a cutting-edge global advertising platform designed to empower publishers and maximize their ad revenue like never before. At PubCircle, we understand the importance of strategic demand generation in optimizing ad revenue for publishers. That's why we've developed a comprehensive approach that leverages our innovative Prebid Wrapper technology. With PubCircle's Prebid Wrapper, we seamlessly integrate demand partner adapters into our system, connecting various demand sources through Prebid js, Prebid Server, OpenRTB, VAST, and JS tags. This diverse integration allows publishers to attract demand from a wide range of advertisers, maximizing their revenue potential. PubCircle isn't just a platform; it's a game-changer for publishers looking to elevate their ad revenue strategies. Join us in this exciting journey as we revolutionize the world of digital advertising. Visit our website to find out more: https://pubcircle.ai/ #PubCircle #AdRevenue #DigitalAdvertising #Publishers #PrebidWrapper #Innovation 🌐

#AdTechFirst Right from empowering seamless communication between SSPs and DSPs to enabling real-time bidding, OpenRTB is transforming the media trading landscape. Read our latest blog to learn more about the advantages of OpenRTB for advertisers and publishers. https://lnkd.in/diJpjd8d #OpenRTB #RealTimeBidding #AdTech #ProgrammaticAdvertising

Explore our latest success story! Learn how TeqBlaze empowered partners to excel in ad monetization despite major updates to Google's bidding strategies. Discover the strategic advantages our white-label SSP+Ad Exchange platform offers. Read more here: https://lnkd.in/dWCJk5_r #TeqBlaze #AdTech #Monetization #DigitalAds #Innovation

Check out our latest case study on how TeqBlaze has helped partners thrive in ad monetization amidst Google's bidding changes. 📈 The results are impressive - read more here: https://lnkd.in/d_dxTRdp

🌟 #PubPower - Self-serve Header Bidding Solution 🤑 Start monetizing your digital properties with the most transparent ad network in programmatic advertising industry. Get access to: ⚡ Google Ad Exchange through Google MCM program ⚡ Premium Demands: +30 SSPs worldwide (Xandr, Amazon, Index Exchange, PubMatic, and much more) ⚡ Detailed and accurate real-time report ⚡ AdBlock Detector ⚡ Trusted partner by: Colonist, Snapsave, Snaptik, Voz,.... #ProgrammaticAdvertising #HeaderBidding #Monetization

Highly recommend OAO and their services. If anyone would like me to make an intro please let me know!

🚀 Ready to Take Your Ad Revenue to New Heights? 🚀 We're on the hunt for ambitious companies ready to crush their current monetization deals and unlock their full potential with our Google MCM MI monetization service! 🌟 Imagine skyrocketing your ad revenue, getting the best out of your traffic, and achieving those dream CPMs you've been aiming for. With us, you're not just another client—you'll get personal, tailored service designed to maximize your results. Don’t settle for less when you can have the best. Let's take your monetization game to the next level together. 💥 #Monetization #AdRevenue #CPM #GoogleMCM #DigitalMarketing #GrowthHacking

Publishers aim to enhance website monetization via programmatic advertising, header bidding, and direct campaigns, leveraging their sales and ad ops teams. In this pursuit, selecting the right Ad Network or Demand Partner is crucial. Here are 10 questions every publisher should consider before making their selection! https://lnkd.in/fyX8FAp #Publisher #AdTech #AdOps #HeaderBidding #AdNetwork #DigitalPublishing

While everyone is still scrambling to figure out how to respond to the deprecation of 3P cookies, ad blockers actually help us to see the light. As with "Thd Sandbox", Ad Blockers eliminate your ability to see users coming to your site if you're on 3P tech. Based on my experience with privacy advertising, nearly 70% of all marketers and publishers still use GA in a 3rd Party configuration. How to adjust to the modern era of advertising in a few steps: 1. Move all of your CDP and Analytics Suites to 1P. This means your analytics need to be hosted on your site domain. Simple example: analytics.branddomain.com to ensure you will clear privacy browsers and ad blockers 2. Develop a strategy to combat lost revenue due to ad blocking. The most comprehensive solution on the market today is Ad-Shield.io as they solve for all ad blockers and privacy browsers that block ads. 3. Utilize your 1P CDP to develop and expose user segments based on your history with the user. This will become increasingly valuable over time. First for internal offers or promotion, and second for direct or open market PMP's / PG's There is a lot a publisher and or an advertiser can do now to shore up their looming losses. AdBlocking is on the rise, and as stated by Dustin Cha from Ad-Shield.io, publishers tend to be unaware of the full loss impact. At a minimum, you should use Ad-Shield.io's tech to measure the impact. From there you can make a more informed decision on what solutions will help to provide you with a competitive advantage. With 70% of pubs and advertisers being totally unprepared, you can gain a SIGNIFICANT first mover advantage by acting now. #AD-SHIELD.IO

The Trade Desk shuts advertisers’ access to Yahoo’s video content. The Trade Desk disabled access to Yahoo’s video inventory across the open market on June 17 in a dispute over how the latter labels its media inventory, and while negotiations are ongoing, further repercussions are in prospect. It’s the latest stage in a months-long dispute in which The Trade Desk’s marketplace quality team is dissatisfied with Yahoo’s declaration of its video advertising inventory as in-stream when sold via open marketplaces. #thetradedesk #yahoo Read more: https://buff.ly/45CT3eB