Fabio Ruffet’s Post

This is interesting! Score one for the red-headed step-children. Diageo acquired Astral Tequila (and some more brands) when it bought Davos Brands, essentially so it could get hold of Aviation Gin. But unlike what Pernod subsequently did* when it acquired Castle Brands in order to get its hands on Jefferson’s whiskey, Diageo seems to be integrating at least one of their accidentally acquired brands into its portfolio, by using Astral in a bottled margarita. *Farmed out most of Castle’s other brands - Knappogue Castle whiskey, Clontarf whiskey, etc., plus Plymouth gin** and Power’s whiskey - to a “foster parent”, Lafayette Imports. **Also an accidentally-acquired brand that came along with the ABSOLUT purchase! https://lnkd.in/eEg276fR

For day 19 of Alpine Online Ltd Christmas insights we're focusing in on the Rum category 🍹 YTD Value £430.8mm +1.2% vs LY YTD volume 19.4m litres -3.3% vs LY Well done to the top performing brands below 👏 Top 5 brands ranked by £ sales 1- Captain's Morgan's Spiced Diageo 2- Bacardi Carta Blanca Bacardi 3- The Kraken Black Spiced Proximo Spirits 4- Bacardi Spiced Bacardi 5-  Captain Morgan's Diageo Top 5 brands ranked by £ sales added vs LY 1- Captain's Morgan's Spiced Diageo 2- The Kraken Black Cherry Proximo Spirits 3- The Kraken Black Spiced Rum Roast Coffee Proximo Spirits 4- Bacardi Caribbean Spiced Bacardi 5-  Bumbu The Original Sovereign Brands Top 5 brands ranked by volume added vs LY 1- The Kraken Black Cherry Proximo Spirits 2- The Kraken Black Spiced Rum Roast Coffee Proximo Spirits 3- Bacardi Caribbean Spiced Bacardi 4- Havana Club 7 Bacardi 5-  Lamb's Navy Pernod Ricard Keep up to speed with the latest consumer insights by following Alpine Online Ltd 🏔️📈 To find out how you can access data for your category get in touch with the Nielsen IQ team Rachel H 🌱 Josh Self Data by NielsenIQ Retail Measurement | GB - NIELSEN - MNDH Total Rum - GB Total Coverage- Calendar YTD to WE 2nd December 2023 *Excludes private label #rum  #categoryreporting #dataanalytics

𝐕𝐨𝐝𝐤𝐚 𝐌𝐚𝐫𝐤𝐞𝐭 𝐢𝐬 𝐄𝐱𝐩𝐚𝐧𝐝𝐢𝐧𝐠 𝐃𝐲𝐧𝐚𝐦𝐢𝐜𝐚𝐥𝐥𝐲 𝐚𝐬 𝐓𝐫𝐞𝐧𝐝𝐬 𝐚𝐫𝐞 𝐑𝐢𝐬𝐢𝐧𝐠. Introduction: Vodka Market is projected to register a CAGR of 5.78% to reach USD 70,487.25 million by the end of 2032. Vodka, a spirit that has endured and is still evolving. The #vodkamarket is a dynamic and constantly shifting environment that represents the innovation, global trends, and consumer tastes that have impacted the business in the last year. Key Players Diageo Pernod Ricard Brown-Forman Constellation Brands DISTELL GROUP HOLDINGS Proximo Spirits Canadian Iceberg Vodka Corp Bacardi Henkell Freixenet Read More @ https://lnkd.in/dguv5Ba2 #VodkaMarketSize #VodkaMarketShare #VodkaMarketType #VodkaMarketApplication #VodkaMarketRegion

From cost inflation and ESG issues to changing consumer behaviour and investment in AI, senior executives at some of the biggest names in spirits give their take on what's to come in 2024. #spiritsindustry #2024outlook

The ever evolving RTD market, from its inception of new and unknown brands to now leveraging on iconic names. All in for the quest for relevance and TOM among consumers to gain market shares in a competitive landscape! What other categories are affected by these innovations.

You have the same problems as many companies do when launching a new spirit (alcohol) beverage. Lack of capital, no brand recognition, no marketing, sales or distribution. The same problems our tequila client had. We worked with them to develop the branding message, marketing, consumer awareness, winning competitions to set them up for success. Now they have the most awarded tequila, distribution in 45 states, 15 countries, tremendous cash flow, celebrity endorsements, major retail locations and Las Vegas casinos. Book a call mikebrette@gmail.com Discover your options. What do you need to get your spirit beverage to succeed? #spiritindustry #spirits #tequila #whiskey #vodka #distribution #branding #sales #capitalmarkets

𝐕𝐨𝐝𝐤𝐚 𝐌𝐚𝐫𝐤𝐞𝐭 𝐢𝐬 𝐄𝐱𝐩𝐚𝐧𝐝𝐢𝐧𝐠 𝐃𝐲𝐧𝐚𝐦𝐢𝐜𝐚𝐥𝐥𝐲 𝐚𝐬 𝐓𝐫𝐞𝐧𝐝𝐬 𝐚𝐫𝐞 𝐑𝐢𝐬𝐢𝐧𝐠. Introduction: Vodka Market is projected to register a CAGR of 5.78% to reach USD 70,487.25 million by the end of 2032. Vodka, a spirit that has endured and is still evolving. The vodka market is a dynamic and constantly shifting environment that represents the innovation, global trends, and consumer tastes that have impacted the business in the last year. Key Companies in the Vodka market include Diageo Pernod Ricard Brown-Forman Constellation Brands DISTELL GROUP HOLDINGS Proximo Spirits Canadian Iceberg Vodka Corp Bacardi Henkell Freixenet Read More @ https://lnkd.in/dguv5Ba2 #VodkaMarketSize #VodkaMarketShare #VodkaMarketType #VodkaMarketApplication #VodkaMarketRegion

2022: The Year of Premium Spirits in the USA 🥃🍸 Tequila led the charge in 2022, showcasing remarkable growth in both volume and value. This surge was powered by a successful premiumization trend, with US consumers embracing sipping tequilas like never before. Celebrity endorsements, such as Kendall Jenner's 818, played a significant role in attracting new aficionados to higher-priced options. But it wasn't just tequila. Premiumization was a key trend across various spirit categories. Whiskies (Irish, Scotch, and Japanese) and cognac also saw a notable shift towards higher-end products, indicating a broader consumer movement towards premium spirits. Interestingly, consumers are not just sticking to one category. They're exploring different spirits, and finding value in premium segments across the board. For instance, switching from tequila to bourbon offers a different experience without compromising quality. Recognizing this trend, major companies are investing heavily in premium spirits. Pernod Ricard formed the “American Whiskey Collective” and Campari invested in a flavoured bourbon “Howler Head” which are prime examples of corporate strategies aligning with consumer preferences. However, not all spirits are enjoying the same success. Despite attempts to replicate tequila's triumph, premium rum remains a niche with limited consumer awareness. Vodka, too, faces challenges, struggling to keep pace with evolving consumer tastes. 2022 was a fascinating year for the spirits industry in the USA, marked by a clear shift towards premiumization and exploration. What trends do you think we'll see in 2023? Share your thoughts below! 🥂 Source: Euromonitor, 2024 #tequila #usa #premium #trend #whiskey #premiumization

In what can only be described as a meeting of two giants, Pernod Ricard has announced it is to partner with The Coca-Cola Company to release a pre-mixed RTD premium Absolut Vodka and Sprite cocktail made with the CSD giant’s signature lemon-lime taste. This follows the successful launch of Jack Daniels and Coca Cola released a year ago. The initial launch is set for early 2024 in select European countries, including the United Kingdom, Netherlands, Spain, and Germany, it will have a standard abv of 5%, although this may vary from market to market. Francesco Ottaviano, Global RTD portfolio director at Pernod Ricard, added: “While Absolut Vodka and Sprite have long been enjoyed together around the world, we now unite two powerhouse brands in a unique ready-to-drink product. Elaine Maher, associate director, commercial development, at Coca-Cola Europacific Partners GB, which manufactures and distributes Absolut Vodka & Sprite in GB, said: “We know that refreshment is the no.1 preference amongst consumers when making an alcoholic ready-to-drink choice, and that is something Sprite’s Lemon and Lime taste is particularly renowned for." This is sure to be a very succesfull and very lucrative partnership for both players, only time will tell. #markets #cocacola #tccc #absolut #pernodricard  #fmsg #spirts #rtd

The Truth About Celebrity-Owned Liquor Brands Revealed 👇 In recent years, the allure of the spirits industry has captivated an increasing number of celebrities, leading them to invest in or even create their own alcoholic beverage brands. What was once a niche market has exploded into a phenomenon, with over 500 celebrity liquor brands on the market today, compared to less than 40 just a few years ago. Why? The appeal lies in the universality of alcohol consumption. With minor adjustments to labels and packaging, a single product can transcend borders, appealing to a global audience. Coupled with the influential reach of celebrities, this formula becomes a recipe for success: Attention + a scalable product = 💸💸💸 The financial rewards are substantial. Consider the EBITDA multipliers of spirits brands range on average from 12x to 30x . The success stories speak for themselves. Take The Rock's Teremana Tequila, the fastest growing tequila brand of 2023, now valued at a staggering $3.5 billion. George Clooney's Casamigos Tequila, a billion-dollar venture sold to Diageo after four years of launching, serves as another compelling example. Jay-Z's move of selling his stake in D'ussé to Bacardi for a mere $750 million. As I navigate this landscape of opportunity, the question arises: Would LOUERS vodka, tread this path in the future? A decision remains open-ended, requiring careful consideration of numerous factors. What must brand owners contemplate before embarking on this journey? From brand identity to market positioning, from production scalability to distribution channels, a road to success is paved with strategic choices and calculated risks. As the spirits industry continues to evolve, one thing remains clear: the intersection of celebrity influence and scalable products presents an enticing opportunity for those bold enough to seize it. Which celebrities would you like to see sip LOUERS vodka? 💬 #louersvodka #celebrityspirits #liquorindustryinsights