Last Friday, Fabric PR client HEYDUDE invited influencers and press to All Points East Festival for an exciting day of music performances.
Starting with welcome drinks at Peoples Tavern then heading on to the festival, HEYDUDE celebrated the laid-back, fun nature of its footwear. With performances by Kaytranada, Thundercat and Tems, guests enjoyed the festival, all while staying comfortable in their HEYDUDEs.
📸: Rosanna Elettra
#heydude#festivalfashion#allpointseast#pr#fashionpr#fabricpr
Max Fashion India’s recent campaign - #LoveLabels (#MaxURB_N) reminds me of a client I once managed - an Indian activewear start-up. We were discussing various strategies to stand out & I, as the social media manager pointed out their fellow competitor - BlissClub’s strategy - naming their size guides after women. The client, the founder, had no idea about this, but after I highlighted BlissClub’s unique way of naming the sizes, I immediately disregarded my idea, the very same idea Max Fashion India processed further with (Link is in the comment section).
Seriously, who approved this bizarre idea? Lmao.
XL - Xtra Lit? So, what about the other sizes, are they not lit?
M - Magical? The rest aren't?
Hahahahahahahaha!! Imagine bizarre ideas but for goodness’ sake, don't put them into action.
What in heaven’s name is going on in this ad?
Who thought this was a good idea?
I broadly know what Orla Kiely offer, but let’s say at least 50% of those viewing this poster don’t.
Do they sell beach holidays?
Do they sell sports gear i.e canoes?
Do they sell beachwear or swimwear?
Do they sell fashionable items?
Why should I, the consumer, bother to visit their website?
Also, is ‘our website is so easy to navigate’ really a USP?
Isn’t that just ‘marketing 101’ - make sure your brand’s website is easy to use?
Couldn’t millions of other companies say the exact same thing?
Bit of a mess.
👟 Industry-Shaping Collaborations: How Sneaker Brands are Redefining the Game 👟
From iconic athletes to high-end fashion designers, sneaker collaborations have become a driving force in the footwear industry. These partnerships not only bring together creativity and innovation but also shape the future of sneaker culture.
Collaborations like Nike x Off-White, Adidas x Kanye West, and Puma x Rihanna have captivated sneakerheads worldwide, pushing boundaries and setting new trends. By merging different creative perspectives, these collaborations have brought fresh designs, limited-edition releases, and unparalleled hype to the market.
As sneaker brands continue to team up with influencers and tastemakers, we can expect to see even more groundbreaking collaborations that will shape the industry for years to come. Stay tuned as the sneaker game evolves through these exciting partnerships!
#SneakerCollabs#FootwearIndustry#Innovation#SneakerCulture#Collaborations
It's something when you see the value of "cool" being dictated by a Wall Street insider...
Vans and Converse transcend "cool." They're wardrobe staples, blank canvases. These brands don't speak for you - you make them talk.
When you start messing with the "brand", putting them on certain celebrities or influencers, or trying to fit into a zeitgeist because Wall Street said so... Well, you've completely lost touch with your audience.
Vans will always be a staple - obviously they come to the fore every now and again, why? Because they don't fuck about. Every time you need a new pair, you know what you're getting. That consistency is their strength.
It's why Converse went off a bit - they tried to make it too techy. Lesson learned: People want to know they can go back to a shoe they love. They're not after fucking innovation in every bloody drop.
Why reinvent the wheel when the wheel is pretty darned good?
S.O.S. - Save Our (Adidas) Sambas
‘The Adidas Samba is OVER! Long live the Samba!’
I can’t help but wonder if the repeated cries for the death of the adidas Samba (a now very over-exposed sneaker style, as ubiquitous as the humble Birkenstock) are warranted, and to take it a step further misaligned with how we want fashion to act more responsibly in 2024.
In this deep dive I explore some thought-starters on our obsession with declaring trends or products over, what that means for the sub-cultures they were mined from, and how we can shift the consumers mindset to stay grounded in longevity via wearing a thing if they love it (to paraphrase a great quote from Derek Guy of Die, Workwear! from episode 48 of the Style Zeitgeist podcast with Eugene Rabkin, which was a catalyst for this conversation), and tapping into customisation to extend the life of their purchases - not a novel idea but a necessary one.
Read the full deep dive on my Substack:
https://lnkd.in/dPhUkfm3#sustainability#adidassamba#adidassambas#adidas#sneakerculture#sneakers#upcycling#diy#repairservices#repair#reuseandrepair
Stanley's Story: How the Brand Captured a New Audience
The tales of successful brands often surprise with unexpected turns, revealing new possibilities.
😏 Take, for instance, Stanley, a company specializing in men's products such as mugs, thermoses, and flasks for over a century, unexpectedly discovered a new audience it had previously overlooked.
In 2020, the company was earning around $70 million annually, primarily targeting men, until a new marketing director, Terence Riley (known for turning Crocs footwear into a fashionable phenomenon), joined the team. He specifically noticed the Stanley mug fan club 👀
Riley took a gamble and proposed purchasing a batch of 10,000 mugs for the club 🔥. The outcome exceeded all expectations, opening up a new market for the company. Women emerged as an active target audience, using the product in everyday situations unrelated to the brand's traditional image.
The company's revenue soared from $73 million in 2019 to $194 million in 2021 ‼️
Riley has a knack for turning utilitarian items into trendy ones. His ability to see beyond the ordinary and take risks helped Stanley expand its market, creating a frenzy of demand.
#logosinteresting
There’s been a lot of talk about sneaker culture being dead.
It’s not dead, but we’ve certainly seen the correction and the slow and painful 💀 death of ‘hype’ culture.
I am happy. 😃
Sneakers 👟 are meant to be worn and the culture 🌐 has always been about the people.
Human beings doing human being stuff.
Some cliff note predictions for the Top Sneakers of 2024:
• Predictions vary widely, with no clear consensus on the next big sneaker.
• Throwing Fits podcast predicts the Nike Air Humara.
• HYPEBEAST lists 24 contenders, including classic Nike runners and Balenciaga sock sneakers.
• GQ Magazine supports retro tennis shoes.
• TikTok influencers favor the New Balance 9060.
#Kickstory#sneakerculture#osdlive#sneakers#sneakerculture#wearableart#solecialstudies#obsessivesneakerdisorder#protectourculturehttps://lnkd.in/gbQVqeyg
