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Founder MiO Marketplace - PODCAST HOST AUTHOR

As marketers, we all have our list of “dream collaborations”… checking one of those off is a reminder of why we do all that we do. Cannot wait to talk to Laura Jones - CMO at Instacart about the below 👇 this week for next weeks episode of Face of Marketing podcast along with Tom Morrissy - CGO at Noble People and Vic Drabicky - CEO at January Digital.

From my first interview with Instacart, I have been dreaming of a partnership with The New York Times Cooking, my go-to source for meal plan inspiration. Today, that dream is a reality: all recipes on NYT Cooking are now shoppable via Instacart, meaning you can pick a recipe, instantly add the items to your cart, and be cooking in as fast as 30 minutes. Select recipes will be featured in the Instacart app and Instacart+ members will get NYT Cooking access free for a year. If you can’t tell, this is an exciting one for me - can’t wait to try out the Halloumi with Corn Cherry Tomatoes and Basil. Huge shout out to the team behind this magic: Daniel Danker Kirstie M. Jasmine Anderson Taylor Kate Rutkowski Philip Lowe Taylor Erin Angela Gadino Caitlin Jennings Belinda Jimenez and many more! And thank you Erika Wheless at Ad Age for covering today’s exciting news and Joy Robins, Camilla Velasquez and so many others at the New York Times for their partnership.

Why New York Times Cooking is partnering with Instacart

Why New York Times Cooking is partnering with Instacart

adage.com

Sean Halter

Founder MiO Marketplace - PODCAST HOST AUTHOR

4mo

Thanks again Laura Jones for making the time.

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