Factors.ai’s Post

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You’re targeting the wrong audience on Google Ads and wasting thousands but You can fix it. Google dominates search, but its ad targeting isn't ideal for B2B marketers. Factors.ai offers a solution: ➔ Identify and Enrich: Find and segment engaged companies. ➔ Push to Google Analytics: Retarget these segments. ➔ Optimize in Google Ads: Run precise, targeted campaigns. Key Benefits: ➔ Variable Bids: Spend wisely on the right keywords. ➔ Granular Targeting: Focus on highly engaged accounts. ➔ Cross-channel Reach: Extend targeting beyond just website visitors. Stop wasting your ad budget. Read the full blog to learn how Factors can improve your Google Ads targeting. https://lnkd.in/gWiJAkRv #Googleads #B2Bmarketing

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Poornima Madhavarajan

Product Marketer | Market research |Strategy Building | Messaging and Positioning

2mo

A big ad budget won't succeed without targeting the right audience. This post shows how precise targeting matters in paid advertising. It's about reaching relevant customers, not just driving traffic. Factors.ai's approach demonstrates effective ad spend through focused targeting. Here's their Google ad, showcasing this strategy in action 👇

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