Factors.ai

Let those meetings come 😎 "Yeah, clay is great but I have no clue how to use it" With all the experts using Clay to book so many meetings, most outbound teams are confused about using Clay for their outbound efforts. If you are in the same boat, we are here to help Join Bharath and Priyanka today as they share tips and tricks on automating intent-driven outbound with Factors.ai and Clay. During this session, we'll dive into: ➡️ Connecting Factors.ai with Clay to supercharge your outbound strategy. ➡️ Unlocking the potential of cross-channel intent with automation. ➡️ Account enrichment and scoring using Clay. ➡️ Solving common issues like contact data and list problems. ➡️ Mastering the A-Z of using intent data, crafting compelling copy, and automating the entire process. Link in Comments! #IntentData #SalesAutomation #LeadGeneration #clay

LinkedIn ads are like digital billboards – they don’t demand immediate action but subtly influence buying decisions over time. 🌱 What sets LinkedIn apart? It builds brand awareness that pays off later. Users often circle back to your website through organic search or other channels—a journey that standard attribution models might miss. 🔄 Switching from click-through to view-through attribution can reveal a nearly 10x increase in pipeline attributed to LinkedIn. We’ve seen this firsthand with our campaigns and those of our customers. This shift uncovers LinkedIn’s true impact in the customer journey. 🎯 For LinkedIn campaign success, passing back conversion events is key. Track high-impact site actions like visits to the pricing page and bottom-of-the-funnel events from your CRM, such as becoming an MQL or booking a sales meeting. ⚠️ Grabbing LinkedIn click IDs and hashing user details is challenging, especially with the deprecation of third-party cookies. This can lead to suboptimal campaign optimization and higher lead costs. Struggling with LinkedIn ad attribution? Adpilot by Factors helps you with these challenges and more, making your LinkedIn campaigns more effective and easier to manage. 🎯 #b2bmarketing #linkedinads #marketingstrategy #digitalmarketing #viewthroughattribution

Want to know the secret to ABM success in mature enterprises? We’re revealing it today. Register now at: https://lnkd.in/gBVWxJvg In this LinkedIn Live session with Sandeep Nagpal, we’ll dive into ABM's unique challenges and strategies in large and mature enterprises. Here’s what we’ll explore: ✅ How company maturity affects ABM ✅ Smart approaches to target account selection ✅ Aligning marketing and sales teams seamlessly ✅ Tackling the big challenges of ABM at scale ✅ Measuring what really matters in ABM success 🗓️ Date: Today! ⏰ Time: 5pm IST 7.30 a.m ET See you there! #abm #enterprise #growthmarketing #marketing

Is your LinkedIn ad strategy working? Here's how to find out. 78% of B2B content marketers use LinkedIn for paid ads, but how do you know if users remember your ads or visit your site for more info? Measure LinkedIn Ads' Brand Recall with Factors: ➔ Create a funnel report starting with LinkedIn ad views or clicks. ➔ Add "web session" to see how many accounts visited your site after engaging with your ad. For example, if 1000 users visited your website from 9000 ad views, you gain insights into your ad’s effectiveness. Use the Data to Improve: ➔ Tweak your ad strategy if views don’t lead to visits. ➔ Check if website visitors are within your ICP. ➔ Identify high-intent users for personalized sales outreach. Rocketlane used Factors to track LinkedIn ad ROI, unify data, and identify high-intent accounts. They saw a 23% increase in MQLs and improved marketing ROI. Build brand recall for your LinkedIn ads and create effective campaigns. Read the full blog to learn more. https://lnkd.in/gHFJuypb #LinkedInAds #B2BMarketing

Glimpses from the Founders Exchange by SingleStore, supported by Factors.ai! Last Tuesday, leaders and founders from companies like Sify Technologies Limited., 6sense, Freshworks, 6D Technologies, and HPCL came together to share their experiences in taking their companies to the global stage. Our Co-founder, Praveen, shared his thoughts on the journey of Indian startups to global dominance. It was a day full of insightful discussions, inspiring stories, and valuable connections. #leadership #globalgrowth #startupjourney #innovation #foundersexchange

If you're looking to target companies like PayPal or Payoneer on LinkedIn Ads, you might naturally opt for "financial services" under industries. But here's where it gets tricky… On LinkedIn, some of these companies often fall under "software development" instead. 🤯 LinkedIn’s industry categorization can be misleading, leading to wasted ad spend and missed opportunities. The Problem: ➔ LinkedIn’s 24 main categories and 148 subcategories can be vague and inconsistent. ➔ Companies like Razorpay , PayPal, and Payoneer are often categorized differently, which complicates targeting. ➔ Using broad industry tags can result in your ads being shown to irrelevant audiences, missing your ideal prospects. To help you optimize your LinkedIn ad targeting, we've detailed a blog that will guide you through these challenges. Read it here: https://lnkd.in/gaGiPHH5 #LinkedInAds #B2BMarketing #AdTargeting

Today’s the day! 🗓️ Join Srikrishna from Factors.ai and Nivas Ravichandran from Spendflo as we discuss how field events and field marketing can transform your ABM strategy. Join here: https://lnkd.in/gAbEf-As The session will cover: → How the pandemic has reshaped field marketing → Attributing leads to field events and driving awareness → Integrating field events into your ABM approach → Best practices for executing successful field marketing → Budget tips for startups 🕔 When: 5 pm IST | 7:30 am ET Don’t miss out on this chance to gain actionable insights and strategies that can elevate your marketing game. Click "Attend" and join the conversation! See you there! #abm #fieldmarketing #b2bsaas

You’re targeting the wrong audience on Google Ads and wasting thousands but You can fix it. Google dominates search, but its ad targeting isn't ideal for B2B marketers. Factors.ai offers a solution: ➔ Identify and Enrich: Find and segment engaged companies. ➔ Push to Google Analytics: Retarget these segments. ➔ Optimize in Google Ads: Run precise, targeted campaigns. Key Benefits: ➔ Variable Bids: Spend wisely on the right keywords. ➔ Granular Targeting: Focus on highly engaged accounts. ➔ Cross-channel Reach: Extend targeting beyond just website visitors. Stop wasting your ad budget. Read the full blog to learn how Factors can improve your Google Ads targeting. https://lnkd.in/gWiJAkRv #Googleads #B2Bmarketing

Should you spend on another expensive event booth? Are events really worth the investment? How do you really approach attribution in field marketing? We’re diving into these questions and more on August 14th! 🎤 Join Nivas Ravichandran from Spendflo and our own Srikrishna Swaminathan as they break down how to make field events a game-changer for your ABM strategy. We’ll cover everything from how the pandemic has shifted perspectives on field marketing to how you can attribute leads, incorporate events into ABM, and manage budgets for successful outcomes. 🗓️ When: August 14th, 2024 ⏰ Time: 5 pm IST | 7:30 am ET Link in comments ⬇️ #abm #fieldmarketing #b2bsaas

Starting in a few hours—your chance to master Clay and automate your outbound efforts! Join Bharath Srinivas and Priyanka Panigrahi today as they share tips and tricks on automating intent-driven outbound with Factors.ai and Clay. What You'll Learn: → Integrating Factors with Clay: Seamlessly connect Factors with Clay to boost your marketing and sales strategies. → Cross-Channel Intent Data and Automation: Leverage intent data to understand your audience and automate engagement across multiple channels. → Account Enrichment and Scoring: Use Clay to enrich accounts and gain scoring insights for better targeting and personalized outreach. → Solving Contact Data Issues: Tackle common challenges with contact data, list management, and data accuracy. → From Data to Action: An A-Z walkthrough on using intent data to craft compelling copy and automate the process from lead identification to conversion. Don't miss out! Link in comments 👇 #outboundmarketing #automation #intentdata #FactorsAI #Clay