Family Wealth Library’s Post

Together, the 100 most valuable brands in the world are worth more than $5 trillion. Brands play an important role in driving shareholder value, yet pinpointing how much a brand is worth can be challenging. Investments in brand could pay dividends for many decades, but because those financial benefits are fairly open to interpretation, most financial regulators don’t usually accept brand assets on balance sheets. Overall, a brand’s value is calculated by the degree that it generated profits for the company. #topbrands #valuablebrands #brandfinance #worldwide

Do you want to know your brand's position in key European financial markets? Our in-depth Global Brand Survey ranks asset managers on their brand strength. This ranking is based on how financial intermediaries perceive asset management brands in several areas: brand recall, brand familiarity, perceived quality, propensity to buy, and distinctiveness. Visit our website for more information on the survey: https://lnkd.in/d6CAzfT4 #GlobalBrandSurvey #ResearchInsights #FinancialIntermediaries #AssetManagement

Fund buyers are totally rational and buy on functionality alone, right? RIGHT?! Love it or hate it, brands do make a difference. Only last week we heard a distribution head talk about the hard work 'restoring trust in the brand' after fund manager exits. I asked Rob Page and Neil Scaife of specialist marketing firm fVenn to tackle five brand myths of fund distribution. ❓ Professional investors are only rational decision-makers. ❓ Creativity matters less in B2B markets. ❓ Products compete mainly on functionality. ❓ Sales-client relationships count more than brand power. ❓ The fund world is too complex for brand to cut through. Read on Citywire Amplify 👇 #brand #fundmanagement #funds #sales #assetmanagement #citywireamplify #mythbusting #marketing https://lnkd.in/esBybM-s

For brands, a lot of market company value comes from brand equity, intellectual capital and goodwill. Top brands can attract and retain talent, charge more and have more loyal (and vocal) customers. As a strong brand that reflects reputation and stability, it is easier to get a lower-cost loan since the brand poses less risk to the lender. Since brand value is not included in a company’s balance sheet (spending billions of dollars on branding is considered an operating expense), Market Sentiment considers leading brands potentially undervalued. #brands #marketsentiment #customers SOURCE: https://loom.ly/7Az2fd0

Brand Value (BV) represents a critical asset that can significantly impact a company's balance sheet and overall financial performance. Beyond its role in shaping consumer perceptions and driving revenue growth, brand value influences investor sentiment, market valuation, and access to capital. Companies that prioritize brand-building initiatives and foster meaningful connections with consumers stand to reap the rewards of a strong brand, both financially and strategically, in the long run. As businesses navigate an increasingly competitive landscape, the importance of brand value as a driver of sustainable growth and competitive advantage cannot be overstated. Visit our latest Blog for more: https://lnkd.in/eQUHfADW #brand #brandvalue #balancesheet #csuiteconversations

The latest in Arro Financial Communications' #HowtoStandOut series with ETF Central: "Leveraging Brand Identity to Differentiate Your ETF". Check out the full article here: https://lnkd.in/eUjuqq3U

Following the launch at the Capital Market Summit. Here it is! The brand we developed for Arena Private Market.

✨ Is your credit union's brand healthy and thriving? ✨ Learn why your brand is your most valuable asset and how to keep it strong with our 6 essential tips. 💪 Our latest blog post discusses how a robust brand can drive growth, member loyalty, and overall success. 📈 ⚡ PLUS, take advantage of our summer savings offer of $2,000 off a comprehensive brand audit! ➡ Read more and save $2,000 on a brand audit: https://lnkd.in/g4KpwR6i   #CreditUnion #Brand #Growth #MarketingTips #BrandAudit

Terence Reilly remarked, "If I had known my video would hit 100 million views, I might not have had the courage to make it." If you're in the world of marketing 🌍 and focus on impactful positioning, you need to see this recent interview with Terence Reilly, Stanley 1913 global president. It's rich with insight after insight 🚀 CreatorIQ A powerful testament to the unexpected impact of bold decisions in marketing. #MarketingStrategy #BrandPositioning #TerenceReilly https://lnkd.in/gfWVK3wX

If there's one thing Paul and I have learned throughout our journey it's that core skills like adaptability, confidence and having a good solid plan are core to ANY deal you tackle. Market cycles are constantly changing, asset classes come in and out of fashion, but there are core principles that will ensure you're successful no matter what you do. We created this new guide to reinforce the importance of those core principals. Can't wait to share it with you! #realestateinvestingforbeginners #CorePrinciples #SponsorshipSuccess #businessinsights #MontelongoCapital