CreatorIQ

We're adding more industry leaders to our CreatorIQ Connect Europe speaker lineup! Check out the newest speakers from global enterprises, trailblazing brands, and innovative agencies joining us at CreatorIQ Connect Europe: 🎤 Lucrece Sicat Loeb, Amazon 🎤 Hassan Daoud, Beiersdorf 🎤 Crystal Malachias, McCann 🎤 Sallie B., CEW Early bird pricing ends 23 March at 23:59 GMT. Secure your spot to get full access to everything CreatorIQ Connect Europe has to offer: https://ow.ly/rq7Y50Vl1AN #CreatorIQConnect #CreatorMarketing

Creators aren’t just influencing consumers—they’re influencing each other 💡 Brit Starr sat down with ALLIES OF SKIN Marketing VP Ayal PASCAL to chat about how values-driven branding and real storytelling are changing the beauty game. From high-performance formulas to emotionally charged narratives, they break down how brands can build communities that speak for themselves. Tune in ⬇️ Apple Podcasts: https://ow.ly/I9yn50VkOuJ Spotify: https://ow.ly/MflR50VkOuH YouTube: https://ow.ly/RWla50VkOuI #EarnedPod #Marketing #CreatorMarketing

Looking for your next marketing role? Explore these exciting opportunities from our network of customers and community in the US and UK! 📣 Dollar Shave Club: Partnerships & Influencer Manager (https://ow.ly/uYOu50VjBMc) 📣 Supergoop!: Influencer Marketing Manager (https://ow.ly/H2ot50VjBMo) 📣 URBN (Urban Outfitters, Anthropologie Group, Free People & Nuuly): Senior Social Media Manager (https://ow.ly/2Q9R50VjBM6) 📣 URBN (Urban Outfitters, Anthropologie Group, Free People & Nuuly): Senior Associate, Brand Marketing (https://ow.ly/RKoX50VjBMP) 📣 Nintendo: Manager, Influencer Marketing (https://ow.ly/grBe50VjBMQ) 📣 ASOS: Influencer Marketing Lead (https://ow.ly/sFcE50VjBMX) 📣 Ogilvy UK: Influence Account Manager (https://ow.ly/zk4X50VjBNb) 📣 McCann London: Social Media Lead, EMEA (https://ow.ly/j4Yy50VjBNe) 📣 Brainlabs: Head of Influencer (https://ow.ly/W2lT50VjBNs) 📣 Shake Shack: Sr. Manager Brand Communications (https://ow.ly/BFBl50VjBNy) #Marketing #Hiring #NowHiring

We've been named as one of Built In's Best Midsize Companies to Work for in Austin 🎉 A huge shoutout to our amazing team for making this possible. We’re proud of the culture we've built and the impact we’re making. Learn more: https://ow.ly/3sIv50VjknR #CreatorMarketing #Marketing #BuiltIn #2025BuiltInBest

What’s one of the secrets to skyrocketing brand growth? Earned Media Value 🔑 EMV tracks the impact of creator content—measuring engagement, reach, and influence—to show how much value a brand gets from organic and sponsored mentions. Skincare brand TIRTIR is a perfect example of EMV momentum, with an impressive $148.7M total in 2024 and 2.1K% YoY EMV growth, driven by strategic partnerships with powerhouse creators and the K-beauty craze. Want to know how growing EMV is a signal of healthy brand growth? Check out TIRTIR's full success story in our CreatorIQ Top 100: Brands of the Year report ➡️ https://ow.ly/VKM350Vhzfp #EarnedMediaValue #EMV #CreatorIQTop100

Welcome Gemma Dodd, our new General Manager of EMEA! Gemma is taking charge of CreatorIQ’s growth in EMEA as we expand our footprint and drive innovation in the region. Based in London, Gemma brings 20+ years of expertise in digital marketing, SaaS, and global brand strategy and will be crucial in helping top enterprises scale smarter with creator marketing. “The creator economy has matured significantly, and I’m thrilled to join CreatorIQ at such an exciting time for the industry and company. “CreatorIQ has a significant roster of global brands headquartered or operating in EMEA, such as The Estée Lauder Companies Inc., Wella Company, Google, Nestlé, and Unilever. Brands like these execute global creator programs across multiple markets, often with complex portfolios, and benefit from a single system of record. CreatorIQ is uniquely positioned to deliver that, and I’m excited to help the team and our customers shape the future of creator marketing in EMEA.” - Gemma Dodd You can catch her speaking at CreatorIQ Connect Europe on 7 May in London. Drop a 👏 to welcome Gemma to the team! Read the full release: https://ow.ly/esos50VhoF3 #CreatorMarketing #Marketing

CreatorIQ Connect Europe speaker sneak peek 👀 We’re excited to announce our first round of CreatorIQ Connect Europe speakers—from global enterprise leaders to cutting-edge brand and agency innovators, these experts will be joining us to share real-world insights on the stage: 🎤 Riccardo Pozzoli, EssilorLuxottica 🎤 RJ Larese, Paramount Global 🎤 Emily Hare, Publicis Groupe 🎤 Fintan Gillespie, Snap Inc. 🎤 Mary Shiels, ghd 🎤 Ayal PASCAL, ALLIES OF SKIN 🎤 Alison Hollingsworth, REVOLUTION BEAUTY 🎤 Mikhail Hanney, Pulse Advertising 🎤 Ashton Wall, GateMaker Community Marketing … and we’re just getting started. Stay tuned for more big names dropping soon. Join us in London on 7 May: https://ow.ly/AxWS50VfYfs #CreatorIQConnect

The beauty industry has long been ahead of the curve when it comes to working with creators—but fragrance? That’s been a different story. Conor Begley sits down with Mona Monica Kattan, founder and CEO of KAYALI Fragrances, to talk about how she went from being camera-shy to building a viral fragrance brand that thrives on authenticity and community. Tune in however you like to listen ⬇️ Apple Podcasts: https://ow.ly/V1RT50VfO5H Spotify: https://ow.ly/XWZW50VfO4U YouTube: https://ow.ly/ILJs50VfO5n #EarnedPod #CreatorMarketing #Kayali #Marketing

Creator discovery and management aren't about just choosing who has the most followers—they're about finding a right fit for a true partnership 🤝 ION (Ayzenberg 🔜 SXSW) gets it. With CreatorIQ’s API, ION SVP Steven Lai and his team use platform insights to make real-time, informed decisions and redefine standards for creator discovery, campaign management, and reporting. See how they do it with CreatorIQ: https://ow.ly/OseC50VcHku #ION #CreatorMarketing #Marketing

Happy International Women’s Day 💙 We’re celebrating the amazing women at CreatorIQ and the impact they have every single day. From driving innovation to creating a supportive culture, we’re so proud to be part of a team and industry that empowers and uplifts women. Give a shoutout to the women who inspire you in the comments ⬇️