We are thrilled to partner with Roku Advertising on this new partnership to support theatrical advertisers!
Today, we are excited to announce our partnership with Fandango, which will allow theatrical advertisers to measure the impact of their Roku ad campaign through Fandango ticket sales. Learn more: https://lnkd.in/eSJ6HkG7 #Streaming #Advertising
Check out our latest blog! 🗞 In this edition, we discuss the ever-evolving landscape of digital content consumption and the role that advertising services and models play in the industry today. We also discuss how we at TV2Z can offer our customers new avenues for monetisation! Follow our Medium account to stay up to date with our blog submissions! 📺 #avod #fastchannels #ott #streaming #lightning #advertisements
Out of all the topics related to ads, I’m the most keen to know until how much the subscribers are willing to pay to avoid seeing the ads, especially it the fee continues to rise up. #subscriptions #advertising #trending #OTT
Will YOU pay to avoid the ads on #primevideo? As Amazon brings ads onto its #streaming platform, we asked our #adtechs how they think this will play out. Prime Video & Amazon Studios #primevideo #advertising #brands LG Ad Solutions Azerion Equativ Adform
The media and entertainment industry has seen many shifts over the last few years. The #streaming wars began during the COVID-19 #pandemic in 2020, and then #DisneyPlus launched in Asia a year later. MARKETING-INTERACTIVE spoke to five leaders in the industry to find out what #marketers can expect from the streaming industry in 2024, and their advice on #OTT advertising. #advertising
As traditional pay TV declines, it’s time to adapt to the changing media landscape and explore the power of AVOD and video ad marketplaces. Read more in the Brightcove blog: tinyurl.com/EA-VideoAdBlog #AdTech #Streaming #AVOD #Media
Personalized ads are reshaping the video streaming landscape, with new monetization models such as in-stream advertising offering an up to 25% CPM increase. #FASTchannels #streaming #advertising
In an exclusive AW360 interview, Keith Kazerman, President of Streaming at Locality Streaming, shares his insights on the current landscape and what the future holds for both Locality and the industry as a whole. Here's a glimpse of what he has to say: "...local advertising is a very significant and meaningful part of the brand strategy. Its targeted approach not only fortifies a brand’s presence but directly influences individual market success, making it an indispensable tool in today’s competitive landscape." 🔍 Dive into the world of local advertising and streaming with Keith: https://bit.ly/4ceLkqd
Account Director @ Brightcove | Helping Businesses Leverage the Power of Video to Connect People | Driving Sales Growth | Helping my Customers Shine
The choice between CSAI and SSAI isn't just a technical decision—it's a strategic one. Both advertising methods offer unique advantages and use cases tailored to diverse goals and viewer preferences. For a deep dive into this topic, read our latest blog: tinyurl.com/EA-CSAIblog #Streaming #Brightcove #AdTech
When it comes to advertising, you have a choice. To ensure you select the right approach for your ad strategy, read our latest blog post about the pros and cons of CSAI and SSAI and how Brightcove's Ad Monetization service can help you optimize your ad performance: tinyurl.com/LI-CSAIblog #Streaming #Brightcove
The choice between CSAI and SSAI isn't just a technical decision—it's a strategic one. Both advertising methods offer unique advantages and use cases tailored to diverse goals and viewer preferences. For a deep dive into this topic, read our latest blog: tinyurl.com/EA-CSAIblog #Streaming #Brightcove #AdTech
Account Director @ Brightcove | Helping Businesses Leverage the Power of Video to Connect People | Driving Sales Growth | Helping my Customers Shine
As traditional pay TV declines, it’s time to adapt to the changing media landscape and explore the power of AVOD and video ad marketplaces. Read more in the Brightcove blog: tinyurl.com/EA-VideoAdBlog #AdTech #Streaming #AVOD #Media
Congratulations on your new partnership with Roku!