Equativ is a leading independent adtech platform built to serve the interests of both advertisers and publishers. We provide brand and privacy-safe solutions that empower our clients to achieve maximum impact while respecting the rights of consumers, and combines client expertise and engineering excellence to serve the interests of both the supply-side and demand-side with equal professionalism and technical sophistication. We offer the market its own independent ad server, SSP, buyer tools, and media services to fulfill the promise of advertising technology. Visit Equativ.com to learn more about our offerings and how we can help you achieve your advertising goals!
Lien externe pour Equativ
Our global teams recently came together to appreciate the rich and diverse culture that exists here at Equativ by celebrating our second annual Heritage Days. Each office gathered to share traditional food, music, and customs, representing 42 nationalities in total. 🌏 Check out some of the highlights below! #LifeAtEquativ #HeritageDays #CelebrateDiversity
Content metadata is more than just data, it facilitates serving the right ad to the right audience at the right time. In this blog post, Rumaisa Mohammed explains how publishers and advertisers alike can benefit from embracing content metadata in their strategy. Learn more 👉 https://lnkd.in/eAdm5r8A #ProgrammaticAdvertising #Data #AudienceTargeting
A few recent trade articles have critiqued curation, with many saying it will hurt the long tail of the open web. But, not every curation use case is about targeting the biggest pubs. Curation is also about reaching audiences wherever they are. Activating data via curation can help smaller publishers get in front of buyers and help ensure buyers can reach their customers. Jamie Penkethman explains why in our latest blog post 👉 https://lnkd.in/eQpZZ-TZ #Curation #ProgrammaticAdvertising #DataStrategies
Our combined team is all in for #CES2025! Equativ and Sharethrough's united capabilities will help you beat the odds no matter what your advertising goals may be. Reserve your spot to meet with us in Las Vegas 👉 https://lnkd.in/eEUdtmAH #CES #VivaEquativ #RetailMedia #CTV #Sustainability #Advertising
While cookies may stick around for a while longer, advertising and marketing leaders are gearing up to explore new solutions for data collection and ad targeting. According to the Forrester Consulting study we commissioned in partnership with Sharethrough, 48% of respondents are looking at contextual targeting as a key strategy. Download the study now to see how these tactics can reshape your approach 👉 https://lnkd.in/ezGYy6RM #Forrester #FirstPartyData #ContextualTargeting
While our Serverside.ai team was on the ground at DMEXCO, Sebastian Strootmann spoke with Jenni Baker of The Drum and shared his adtech prediction for the year ahead. Check out their Dodgem Dash interview to see what he and other industry leaders had to say. 👉 https://lnkd.in/dRRtZfKE #SSAI #TelcoData #Video #FirstPartyData
We recently collaborated with GroupM to leverage our Equativ Buyer Connect (EBC) curation platform to build a scaled audience harnessing Utiq’s unique telco-powered first-party identifier and deliver a successful brand awareness campaign for Dr. Oetker. Check out our latest case study to learn how GroupM leveraged EBC to reach new audiences in cookieless environments and reduce wasted investment in the process 👉 https://lnkd.in/eaSsRyQW #Advertising #Data #EquativBuyerConnect
Exciting news! 🌱 As part of our ongoing global commitment to sustainability, we are proud to announce our partnership with Azraq to help advertisers compensate their carbon emissions. This collaboration focuses on local sustainability initiatives in the UAE, including planting mangrove trees, restoring coral reefs, and organizing community clean-up efforts. We believe that together we can drive meaningful change in the advertising industry while empowering our clients to contribute to a more sustainable future. Let’s create a positive impact on our environment! Learn more in Campaign Middle East 👉 https://bit.ly/3BPtlZx #Sustainability #Azraq #AdvertisingForGood
67% of the respondents in our Forrester Consulting commissioned study report SPO as a top challenge when asked about programmatic advertising initiatives at their organization. Want to learn more about the current challenges they face? Download the study here 👉 https://lnkd.in/ejAw7Ufx #Forrester #ProgrammaticAdvertising #SupplyPath
The Green Media Summit is returning for another year of great insights and discussions on sustainability in advertising. Join us and our Sharethrough colleagues on March 20, 2025, for an event you won't want to miss. Be sure to follow Green Media Summit for more updates! #GMS2025 #GreenMediaSummit #SustainableAdvertising
It's official — The Green Media Summit is coming back! 👏 Join us at the non-profit event on March 20, 2025 at the Javits Center in New York City, where the brightest minds in media and sustainability will unite to reimagine a world that drives meaningful change by taking action for a more sustainable future. 👉 Register your interest: https://lnkd.in/g69vbd5y #GMS2025 #GreenMediaSummit #decarbonizeadvertising #netzeroads