Most food delivery markets in Southeast Asia experienced very modest, low single digit growth, with the exception of Vietnam, where total GMV grew almost 30% despite cost controls from almost all the players.
It is also important to note that in the Philippines, there is a significant market of food delivery operated by quick service restaurant chains. While that market is not in the scope of this report, we estimate the size to be close to ⅓ of the total platform GMV in the country.
Amongst food delivery platforms, Grab continues to gain significant market share in Singapore, Malaysia and the Philippines, as well as in Indonesia - the region’s largest market.
ShopeeFood, which has received little attention from outside because of the larger ecommerce battle Shopee is fighting, actually grew the most (almost ⅔); while LINE MAN in Thailand also recorded double digit growth.
With further consolidated expected in 2024, the market landscape will continue to shift.
Source: Momentum Works
#FoodDelivery #QuickCommerce
EX DGM Vigilance & Chief Security Officer,HMT AJMER
2moVery informative