Rey Tan’s Post

Provided some independent feedback/opinion on this KFC x Calbee cross-branding exercise from Japan: original and hot KFC-flavored potato chips, with little background info, except knowing that both Calbee and KFC are companies / brands not afraid to try something new (KFC being a trailblazer with alternative meats and vegetarian options in some markets). I was surprised to learn that this partnership has been alive since 2013. The first collaboration on snack products for the Japan market was a wildly successful salt ginger chicken flavored potato chip (discontinued in 2015). Since then, Calbee/KFC shifted their cross branding attention to the China market with flavors such as Zinger Burger. My first reaction was you might want to add 'novelty' to a typical cross-branding stage-gate checklist: innovation; differentiation; brand awareness through exposure to new consumers; and customer loyalty (creating a sense of exclusivity and shared experience between the two brands). But at the end of the day, proper sensory testing and pricing will determine if this has a chance of succeeding elsewhere.

I’m thrilled to share the news of our new Tango Mango flavour this week – and it might just be my favourite yet. We understand that retailers don’t have infinite space for new products, but our previous bold Tango Editions launches have more than proven their potential to drive additional sales by creating excitement and engagement among young audiences and families with bold, zingy flavours – and mango flavoured drinks are now in double-digit growth compared to last year. Moreover, innovation in sugar-free options isn’t just a growth priority for us here at Britvic plc. Innovation and reformulation programmes are enabling us to offer consumers healthier choices as part of our Healthier People approach, while making sure our drinks still taste great. Targeting Gen-Z, our strategy is focused on our consumers and communities, with Tango Mango being another brilliant addition to our range of better-for-you products while still bringing a disruptive pack to shelves to drive sales too. Have you tried Tango Mango yet? I know it’s going to be a hit in the Parker household with my boys.  🥭 #TangoMango #GetTangod #HealthierPeopleHealthierPlanet #HFSS #SugarFree

Suntory Brings Singapore Operations In-House: A Strategic Move for Greater Market Control. Suntory Global Spirits, Beam Suntory #Suntory #SingaporeMarket #BusinessStrategy #SpiritsIndustry #MarketExpansion #AsiaPacific #SpiritsBusiness

Amid reports from major global brands of declining sales in China, Shanghai-based fast food chain operator Yum China has surprised investors with sales and profit growth in the second quarter of this year, thanks to a series of strategic operational changes. The company posted record-high revenues for the second quarter, up 4 per cent year on year. Core operating profit grew 12 per cent to US$275 million. Yum China opened 779 net new stores in the first half of the year, with about 80 per cent of them achieving a monthly break-even within three months. High costs and increasing work pressures have prompted more Chinese individuals to relocate to smaller cities, introducing a new dynamic in the world’s second-largest economy. Yum China is now plotting its plan to further capitalise on this significant potential.  The restaurant operator aims to add more than 5000 outlets by 2026, with more than half of them outside megacities. The company is already in talks with a number of franchisees to unlock opportunities in lower-tier cities and strategic locations. “The shift of growth to lower-tier cities kind of reminds me of the push into the frontier in the US and part of yesterday’s Wild West becoming today’s Silicon Valley,” Joey Watt, CEO of Yum China, said. “And something like that has already happened in Shenzhen.”

Carlsberg Group’s partnership with foodpanda will bring exciting campaigns from both brands, designed to make Carlsberg beers more appealing to consumers. Talking about this collaboration, Raphael Zennou, vice president of quick commerce at foodpanda, said, “We know that our consumers love their beer, so we are thrilled to strengthen our partnership with Carlsberg to make sure everyone can enjoy their favourite drinks in the freshest and most satisfying ways possible.” Meanwhile, Arindam Varanasi, vice president, commercial at Carlsberg Asia, commented, “By leveraging foodpanda’s insight into consumer purchasing habits, innovative logistics and technology solutions, we can ensure our consumers enjoy Carlsberg’s refreshing and high-quality beers with unparalleled convenience.” #marketing #partnership #quickcommerce   ------ -[Awards] MARKETECH APAC is launching its inaugural "Marketing Technology Awards" where we recognise the groundbreaking achievements in marketing technology, uniting the brands and tech organisations within the region’s marketing community. Learn how your brand can be a part of it by checking it more details HERE: https://bit.ly/3SVtoIa -[Industry Series] We have launched our latest industry initiative "E-commerce Marketing Series" where we aim to equip businesses with the latest strategies and insights to navigate the dynamic world of e-commerce, as well as discuss cutting-edge concepts, trends, and case studies shaping the future of online commerce. Learn how you can be part of this industry discussion by checking out more details here: https://bit.ly/4aiMEX4 -[Report] Discover the latest trends in business communication, and explore how mobile messaging channels are preferred by consumers to seek deeper connections with brands by checking out this report HERE: https://bit.ly/3RckF4z

When Takaya Awata used his meager savings to open a small restaurant in Japan's Kakogawa city, the then-23-year-old named it Toridoll Sanban-kan, or Toridoll store No. 3. It was a promise to himself that stores number one and two were only a matter of time and he would soon achieve his modest goal of owning three restaurants. Four decades later, Awata’s Tokyo-listed TORIDOLL Holdings Corporation has a network of nearly 2,000 quick-service restaurants across 28 countries and regions covering 21 brands. The flagship is Marugame Seimen, Japan’s largest udon noodle chain by both revenue and store count. The entrepreneur’s fast-food success has made him a #billionaire and honed his ambitions. “I would like Toridoll to compete on a global scale,” says the 62-year-old president and CEO, adding that he’s aspiring to make it a ¥1 trillion ($7 billion) company by revenue in the next decade. To achieve those lofty targets, Awata wants to reduce Toridoll’s dependence on domestic diners in a shrinking home market and focus on overseas expansion. Check out the story on forbes.com: https://lnkd.in/gPWNnsRd #Japan #Billionaire #Toridoll #MarugameSeimen #Business

Indonesian coffee brands Kopi Kenangan and Fore Coffee are taking their locally-inspired flavours outside their home turf, showcasing increased competition in a market dominated by global names like Starbucks and Tim Hortons. This expansion celebrates Indonesia's position as the world's fifth-largest coffee producer. ☕ The brands are leveraging Indonesia's distinct coffee varieties and flavours, introducing the world to a unique taste profile not found in typical Americano or latte options 💼 Their strategies also stress the importance of profitability, aiming to grow sustainably without compromising their financial stability 🚀 The Covid-19 pandemic and the resultant increase in tech-savviness have been catalysts for their growth, with food delivery apps driving most transactions. - Want to keep up with the ins and outs of the #tech ecosystem in Asia? Sign up for free at techin.asia/newsletters

#CPG companies tailor their chip flavors according to #cultural preferences, from cucumber in China 🥒, cheese and onion in the U.K 🧀🧅, Falafel with pickled lemon in Egypt 🍋 🧆 ! It's not a secret, it's a must, to think global and stay local 😎 It's the same if you are entering into #DACH market 🥨 🌭🫕 We are here to assist you in understanding all the "non-spoken" rules that you need to know. #gotomarket #localization #foodculture #culinarydiplomacy #foodembassy #foodpr #worldoffood #foodpolitics #internationalfood #poweroffood

Our latest rankings report unlocks secrets of the sparkling soft drinks (SSD) market across six key markets - Australia, Hong Kong, Indonesia, Malaysia, Singapore, and Thailand. Download the report below and discover the brand rankings, and where Coca-Cola and its brands bubble to the top in this dynamic landscape. #fmcgmarketing #retailmarketing #marketing #consumerinsights

Even though HOTELEX has wrapped, the insights keep cooking! During the event, I had the pleasure of chatting with Gree Fei, Welbilt’s Director of Strategic Accounts in China, for an engaging discussion that we’re now thrilled to share with you. Gree’s perspective on the trends of QSR chains in China is as refreshing as it is enlightening. It’s seasoned with insights that capture the essence of innovation and the spirit of resilience that Welbilt embodies. Here’s a brief summary of his points: - The number of QSR stores is increasing in both big and small cities after COVID-19, resulting in a shift to a smaller footprint per store and a focus on take-out. - Fried chicken and burger chains have recently become very popular in the region. - Growing interest in milk tea and coffee in younger generations, leading to an increase in investors. - Rise in health-conscious consumers, driving healthier quick service options. Thank you, Gree, for the latest developments in the industry. Let’s keep putting innovation on the table for all our constituents around the globe! If you’d like to see what Welbilt has available, follow the link to our website down below. https://lnkd.in/gr_TrxHv #HOTELEX #China #FoodserviceIndustry #KitchenEquipment #Welbilt