Fashion Dive’s Post

How did New Balance manage to sell $6.5 Billion Dollars worth of their dark shoes? 👇 🥾Step into the success story of New Balance, a brand that has carved out a niche in the highly competitive athletic footwear market by emphasizing performance and comfort over flashy marketing. Originally appealing primarily to runners for their high-quality craftsmanship, New Balance shoes have transcended the tracks to become a staple in everyday fashion and streetwear. This shift is a testament to their unwavering commitment to quality, with shoes that often feature more understated designs but promise superior durability and support. Whether it’s for a marathon or a walk in the park, New Balance ensures every step is taken with confidence. The brand’s ascent is also marked by its dedication to principled manufacturing practices. Proudly producing a significant portion of their products in the US and UK, New Balance sets itself apart in an era dominated by outsourced labor. This commitment not only guarantees high standards of production but also resonates with consumers who value ethical manufacturing. The iconic “N” logo is not just a symbol of style but also of a heritage that champions an ethical approach to the global shoe industry, appealing to a broad audience that values both form and principled function. #Acutagramming

Sometimes getting press for our clients means getting press for THEIR clients. That's what we like to call a win-win. 😊 Here's a recent example of that. This case study, published in Logistics Management Magazine, showcases a global footwear company's relationship with Ryder System, Inc., the 3PL it selected to support its expansion into North America. ⬇ #clients #logistics #3pl #mediacoverage #publicrelations #PRagency #presscoverage #publicity #mediarelations

The Boston Celtics play the Denver Nuggets tomorrow in a battle of East against West. Even from the view on your couch, you’ll likely spot those distinct foam pods on the sides of Jayson Tatum’s second signature shoe with Jordan Brand, the Tatum 2. The shoe’s design is rooted in a philosophy that powers Jordan Brand’s approach to performance footwear: get at the motion and emotion behind Tatum’s game, and distill those qualities through every facet of the shoe. For Kelsey “Shme” Amy, Expert Color Designer of Performance Footwear at Jordan Brand, color is her tool to tell Jayson’s story. She started working alongside the All-Star forward in 2019 with the Air Jordan XXXIV. Since then, they’ve worked on six different models together, brainstormed more than 100 colorways, and most important, have forged one solid relationship. It’s not uncommon for Amy to get a text from Jayson, day or night, about a wild new colorway idea. What does she think? Can the team make it happen? For Amy, professional trust from athletes like Jayson might be the single most important factor of her job — and one that she loves. “Our whole team has established a relationship with Jayson where he lets us take a lot of big, bold swings in his shoe design,” says Kelsey. “Those big ideas come to life for me through color. Jayson has an open line of communication with us at any time, because we all want to make his ideas a reality. When you get an entire group who’s committed to growing that same level of trust with Jayson, you get a really special team, and a really special shoe.” Read more about the Tatum 2: https://lnkd.in/gJDQ85tz #JordanBrand #Jumpman #Tatum2

What’s hot in branded clothing for employees? 🔥 Well, in the Gum Boyz universe that would be custom footwear. 👟For years we’ve been able to get a few custom flip flops or slippers. There’s even a supplier that can put your logo (in a tiny little placement) on selected name-brand athletic shoes. But last summer we were introduced to a line of custom sneakers that literally provide us with the canvas build your brand identity from the ground up. Want to STAND OUT in a crowd? Custom sneakers.👟 Want to build a Head-to-Toe Company uniform? Custom sneakers.👟 Reach out today! #gumboyz #promoproducts #promo #branded #marketing #sneakers #custom #customsneakers

🚨 Did you know Skechers, the third-largest footwear brand, has filed a lawsuit against L.L. Bean? 😲👟 Skechers claims that L.L. Bean's Freeport casual shoes mimic their patented 'heel cup' designs, integral to millions of their shoes sold worldwide. This legal battle marks a significant clash in the footwear industry, highlighting issues of design infringement and intellectual property rights. 🔍 For business professionals, this underscores the importance of safeguarding your designs and being vigilant about patent rights. Always ensure your creations are protected and seek legal advice when in doubt to avoid potential litigation. What are your thoughts on protecting creative designs in competitive industries? Have you faced similar challenges in your business? 👇 Share your experience or tag a colleague who could benefit from this discussion! #BusinessInsights #FootwearIndustry #IntellectualProperty #DesignProtection #SkechersVsLLBean 👍 or 👎 on this ongoing legal battle? Let's hear your views!

Iconix, owner of the sportswear brand Umbro, has succeeded in its trade mark claim against the footwear brand Dream Pairs.  Winning in the Court of Appeal and overturning the High Court decision which had found against it. Brandsmiths acted for Iconix. Granting the appeal Lord Justice Arnold held: (i) it was rationally unsupportable to conclude that the similarity between the Umbro mark and the Dream Pairs sign was only “very faint indeed”; (ii) it was wrong to concluded that the P-like form in the middle of the Dream Pairs sign was “the dominant and distinctive element of the logo”; and (iii) the Judge failed correctly to assess the likelihood of post-sale confusion. The Court of Appeal’s concise and enlightening judgment was handed down earlier today and is particularly interesting in its approach to assessing the post-sale context in trade mark litigation: “The average consumer encountering the Sign for the first time affixed to, say, a pair of football boots worn by someone else would not know what the Sign looked like when represented graphically.” “They might well only see it looking down … [or] from the front or rear. In all of these circumstances the Sign would appear more like a double diamond, and therefore more similar to [the Umbro mark] than in the graphic image. There is nothing artificial or unrealistic about this comparison. On the contrary, it is a realistic and representative scenario for assessing the post-sale impact of the use of the Sign upon the perception of the average consumer.” Marcel Apfel Nicole Topping Andrew Lee Amy Brooks Sophie Turner-Flynn Myrto Sevdali #Trademarks #intellectualproperty #IP #litigation #Umbro #fashionlaw #fashion #sportswear

The Delhi High Court Bench of Justice Anish Dayal recently refused to grant an injunction by leading footwear manufacturer RELAXO FOOTWEARS LIMITED seeking to restrain Defendants HRX by Hrithik Roshan (XS BRANDS CONSULTANCY PRIVATE LIMITED) from using the mark 'X' in respect of footwear. Key takeaways: 1.The respective ‘X’ device marks of Plaintiff and Defendants are being used not in isolation but in conjunction with their respective trademarks ‘SPARX’ and ‘HRX’. 2. The consumer is not purchasing a product under the mark 'X' but for the brand ‘SPARX’ and ‘HRX’, respectively. The confusion, therefore, does not arise in the first place for a consumer. 3. The ‘X’ device marks are only placed on certain parts of the shoe/footwear by the respective companies. The question of it being mistaken for an isolated device mark to identify the source of goods does not arise. 4. A perusal of the mark cited in examination of Plaintiff's registration would show that there were a number of ‘X’ marks which were available on the Trade Marks Register, including device mark. 5. Plaintiff would have a case in the event somebody had exactly copied its ‘X’ mark in order that it is identical and there was evidence on the record to show that it sought to counterfeit Plaintiff's products, or otherwise were using a principal trademark which was similar to that of Plaintiff's principal trademark being ‘RELAXO’ or ‘SPARX’. 6. The launch by Defendants of their products in 2013 does not per se offer evidence of the fact that there was dishonest adoption by them. ‘HRX’ and ‘HRX BY HRITIK ROSHAN’ was a distinctive mark and brand, with a unique identity, unique celebrity endorsement, and a full-storyboard based upon their inspiration from the Actor Hritik Roshan. 7. Defendants having been in the market now since 2013 i.e. more than a decade, the balance of convenience also leans in their favour. Accordingly the application for injunction stands refused. #trademarks #infringement #passingoff #brandprotection #footwear #intellectualproperty #iplawyers #delhihighcourt

Leather Footwear Manufacturing Techniques. Leather footwear manufacturing is a complex process that involves multiple stages, including design, pattern making, cutting, stitching, and finishing. It requires skilled craftsmen with the expertise to create high-quality, comfortable, stylish, and stylish products.

As a custom shoe factory, we always try our best to impose our quality and service: In terms of quality and craftsmanship: The use of high-quality materials, attention to detail and precision ensure that every pair of shoes meets customer expectations. In Design and Innovation: Offering different styles, colors, materials and detailing options to meet customer preferences and provide them with unique footwear. Personalized customization: Communicate with customers to understand their specific needs and preferences, such as foot shape, comfort, functional requirements, etc. Make sure the custom shoe fits their feet perfectly and meets their individual needs. Production cycle and delivery time: strive to shorten the production cycle and improve delivery speed and punctuality. Feedback and Improvement: Regularly collect and analyze customer feedback, and continuously improve and optimize your customized footwear products and processes based on customer feedback. #customizeshoes #customizeshoes #oemshoes #shoefactory

100-day free trial on a ... shoe? Yup. One of Vivobarefoot's boldest growth plays is the 100-day free trial period on all shoe purchases: 👉 Customers can wear the minimalist shoes for over 3 months and return them. 👉This extremely generous policy is unique in the footwear industry where 30-day return windows are the norm. It removes risk and skepticism for newcomers to the barefoot shoe concept. The trial allows people to truly experience the transition to minimalist shoes. It builds trust in the brand's barefoot philosophy and product quality. Vivobarefoot is confident newcomers will become “converts” once they experience the benefits of going barefoot. It drives initial sales from curious customers who would otherwise hesitate to try an unconventional product with a bold claim. 💡 The extreme 100-day free trial by Vivobarefoot is an example of a #dtc brand "walking the talk. It's something all DTC/Fashion or #ecommerce #brands can learn from. 👏 ---> Read the full breakdown on the Brandkenstein newsletter: https://lnkd.in/e-6wbrcA