Fashion Dive’s Post

Labels aren't necessarily bad news, especially in the garments department! Giving your line of apparels a brand tag could bring plenty of favorable outcomes. Test the uncharted successes with F Apparels Licensing. Message us to know more ! #YourProductOurLicense #FLicense #Apparels #Lingerie #Sleepwear #Athleisure #BrandCollaboration #Opportunity #BrandValue #FTV #BrandLicense #FBrandLicense #FashionTV #License #BrandTags #FApparels

Most trademarks lack magic. Yours probably do too. What if you could create a trademark without words that could be identified from across a stadium? Sharon Urias and I talked about Taylor Swift's Louboutin shoes. —— Follow for easy reads and short legal videos: 🗡️ Justin McNaughton #startups #entrepreneur #law #branding

Does This Name Suck: DSW. Are you addicted to DSW's low prices on shoes? Do you think the name stands for Discount Shoe Warehouse? On our latest #tellthetruths video Rebeca dissects whether the name DSW sucks. Check it out, then let us know what YOU think. #brandtrue #naming #captioned

Welcome Andrea to lead Mulberry. While as regional leader, at this crutial moment, on behalf of the market and also the team on the ground that devoted all the efforts through past 4 years, we deeply value and treasure all we have learnt. Mulberry will forever marks a special place in my heart, profoundly influential. We started at home without even an office in Shanghai, opened store when locked down at home, expanded from 5 stores to 16, then creatively presented various projects with incredible talents involved. Full price strategy, sustainability, circular economy, market expansion and customer demographic cultivation. Nothing is easy. We do the right things not because it is easy, but because it is right. And today eventually comes to the moment that I share my next phase of career: I will be joining the platform to embrace new challenges. To bring my experience from retail to omni, from localized insights to global ecosystem, from a brand to wider industry perspective, from China then to the world. As I shared to my team, my career goal now becomes clear: an empowered individual to empower individual. An empowered Chinese, to empower “China to China”strategy. More global, more local. More local, more global.

Does This Name Suck: Honeylove??? A friend of BrandTrue, a man, doesn't like the name of this shapewear brand but we do, so we ran it through our naming framework and did our analysis. Does the name squeeze and pinch or comfortably support and provide shape? Check out this #tellthetruths video to find out where we ended up. #brandtrue #naming #brandnaming #captioned

Are you awaiting a breakthrough in the accessories industry? Capitalize on sophistication with FTV's brand excellence. Dress your ambitions in our brand's global potential. Tap into FTV's presence across 196+ countries and attain a competitive advantage in the thriving market. DM us to discuss your FTV accessories licensing. #AccessoriesBreakthrough #FTVBrandExcellence #GlobalPotential #SophisticatedStyle #FashionLicensing #MarketAdvantage #AmbitiousStyle #AccessoriesIndustry #CompetitiveEdge #LicensingOpportunity

Are you awaiting a breakthrough in the accessories industry? Capitalize on sophistication with FTV's brand excellence. Dress your ambitions in our brand's global potential. Tap into FTV's presence across 196+ countries and attain a competitive advantage in the thriving market. DM us to discuss your FTV accessories licensing. #AccessoriesBreakthrough #FTVBrandExcellence #GlobalPotential #SophisticatedStyle #FashionLicensing #MarketAdvantage #AmbitiousStyle #AccessoriesIndustry #CompetitiveEdge #LicensingOpportunity

A message to inventors who have licensed their patents exclusively in a big territory such as the USA - I have something to share that you might quite like! While the dollars are coming in - or even beforehand - you could talk to your licensee about allowing you to buy your own product from them, but under a different brand name to distributors overseas! This is not a conflict of interest. Quite the opposite as the licensee will expand manufacturing and make more money as they will add a margin to your product when you purchase it to sell onto new customers. The manufacturing will be set up so you won't have to bother with moulds and big factory payments. So how would this work? You buy samples from your licensee, which you will courier to interested parties overseas when you are ready. Once you have the samples, you set up a company. Then you can contact global distributors that you think would be a fit and approach the decision makers with a view to them buying from you. Distributors will often buy FOB (they do the shipping and the licensee and factory are not revealed to the distributor). Never sell ex factory. Distributor's payment terms are far more favourable than a retailer's so it will allow you to do this. In short, the distributor cannot enter the country where the licensee sells your invention but apart from that, you can give them whatever territory you want to. The customer buys from your new company and in turn, you buy from licensee. This has nothing to do with your licensing agreement where you receive royalties. Early on in my career, I licensed the claw clip ponytail hairpiece to a large wig company in the USA and my invention was sold under the Revlon brand. At the same time, I approached the late Alan Smiley, president of the company at that time, with my idea to allow me to buy my patented hairpieces through him which he agreed to. I then contacted international distributors. Thought this concept might if interest to some of you ...? #distributors #distributor #licensee #manufacturing #productdeveloper #inventor #patent #productlicensing

This is a fascinating case and as I thought about I came to the conclusion that Nike is missing out on a phenomenal opportunity here. Can anyone guess what it is? Comment below if you know:) Repost and follow me for more interesting content:)