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Would you spend $8 million for 30 seconds? That’s the price of a Super Bowl ad this year. Fox sold out its inventory, meaning brands are betting BIG on one thing: your attention. But here’s the real question—does it work? Some brands will create iconic moments (think Apple’s “1984” or Budweiser’s Clydesdales). Others? They’ll be forgotten before halftime. So, what makes an ad stick in your mind? A clever concept? A celeb cameo? A deep emotional pull? Drop your thoughts below—what’s the best Super Bowl ad of all time, and why? #SuperBowlAds #Branding #Advertising

🏈If you’re looking to blow $8m in 30 seconds, all it takes is buying an ad for this year’s Super Bowl. Prices for the most-coveted ad spots rose to a record-breaking $8m+ for 30 seconds of air time, up from $7m last year. With an estimated 120m+ viewers tuning in to watch the Kansas City Chiefs and Philadelphia Eagles battle it out (or to catch a glimpse of Taylor Swift), demand for ad space is high, with spots selling out in November. If you’re tuning in this year, expect the usual culprits — snacks, drinks, and tech — as well as some focus on newcomers, like AI. (Source: the The Hustle) https://lnkd.in/dRjQ3zK8

Our Super Bowl ad for DoorDash joins the ranks of the 25 best ads of 2024 on Ad Age! Check out the article below!

"It may be Halloween, but Disney Advertising has nothing to be afraid of." Disney’s deep library of holiday programming and movies invites nostalgia that translates to brand impact. ‘Tis the Season to expand Disney+’s holiday sponsorships across the US, EMEA and Latin America! Last year, more than 10 billion hours of Disney’s entertainment content were consumed across October, November and December – more than any other multiplatform media portfolio. As the ultimate home for the holidays – we know when, where, and how best to reach our audiences. Across our library of holiday programming across entertainment, sports, news, streaming and live special offerings during the most festive time of year – nostalgia is translating to brand impact. Read more in Marketing Dive: https://lnkd.in/gFB6TSbW

Super Bowl ads are the crown jewel of advertising—a high-stakes moment for brands to make a lasting impression. But this year, the game’s exclusivity has reached new levels: Fox is putting brands on a waitlist for ad slots. Yes, the demand is that high. It raises an interesting question: Is this exclusivity adding to the allure of Super Bowl advertising, or are brands risking too much by hinging their success on a single moment? On one hand, it’s a testament to how powerful the Super Bowl remains as an advertising platform. Millions of eyes, cultural relevance, and the chance to make a splash—it’s hard to beat. But on the other, the pressure to stand out is enormous. A single 30-second ad, no matter how creative, might not be enough to justify the cost or deliver long-term impact. What does this mean for brands? Diversifying strategies matters now more than ever. While the Super Bowl can be a big win, it’s important to think about how campaigns can extend beyond that one day, building momentum and value over time. We’d love to hear your take—does a Super Bowl ad still guarantee success, or is the real magic in the follow-through? Drop your thoughts below! #SuperBowlAds #MarketingStrategy #AdvertisingTrends #BNMRGLVZ

🚨 Super Bowl Ad Prices Hit $8 Million for the First Time! 🚨 As the 2025 Super Bowl approaches, the cost to land a coveted 30-second commercial slot has officially broken the $8 million mark. 💸 With the increasing competition for attention during one of the biggest TV events of the year, brands are investing big to be seen by millions of viewers. But is it worth it? 🤔 While the price tag may seem sky-high, the payoff can be massive, with iconic moments (and viral content) often sparking brand conversations for months. Whether you’re in advertising, marketing, or just a fan of the game, it’s fascinating to watch how brands are continually looking for new ways to engage audiences during this cultural moment. For marketers, it's a reminder that innovation and creativity are just as important as the budget. After all, a memorable ad can transcend the price tag. 🎯✨ What do you think: Are these rising costs a smart investment or too much for a 30-second spotlight? 👇 #SuperBowl #Marketing #Advertising #BrandStrategy #Innovation

💰 $8 million. 30 seconds. One shot. Last year? $7 million. This year? $8 million—with a waitlist. Brands are lining up to drop millions for a Super Bowl ad, betting on unmatched reach and cultural impact. As a digital marketer, I can’t help but wonder—could that budget be better spent elsewhere? 🤔 For $8M, you could run a year-long, data-driven campaign with hyper-targeted messaging, constant optimization, and authentic engagement. Or… you could bet it all on one ad, one night, one big splash. But let’s be real—the Super Bowl isn’t just another ad slot. It’s the one time a year people want to watch commercials. The audience? Unmatched. The cultural impact? Massive. The competition? Fierce. So, is it worth it? Marketing gold or just a flex? 🏈🔥 #Marketing #SuperBowlAds #Advertising https://lnkd.in/gkKWtGNF

Ever had a hero ad that suddenly underperformed? I’ve been there. For an e-commerce brand, we had a video ad that delivered amazing results for six months. Then, it started underperforming. 📉 Instead of scrapping it, we refreshed it. We kept the concept and structure but changed the B-rolls. The new version quickly became our new hero ad, outperforming the original. 📈 Lesson: Re-frame and refresh your hero ads. Even top performers need a makeover to stay effective. Has anyone else experienced this? How did you handle it?

The introduction of new ad networks continues apace. Late last week, United Airlines became the first airline to unveil a media network with its rollout of Kinective Media℠ by United Airlines. It’s not the only new media network, of course. News of Costco Wholesale’s new yet unnamed ad network, which is now reportedly in beta tests, trickled out last week. And a few weeks prior, JPMorgan Chase & Co. added its own offering to the mix, Chase Media Solutions, making it clear that marketers need to add Financial Media Networks (#FMNs) to the growing list of ad networks to watch. In this piece by Kristina Monllos, we speak to Jennifer Kohl of VML, Richard Nunn, Rich Muhlstock, and Steven Frey of Media by Mother.

Walmart’s acquisition of smart TV manufacturer VIZIO is official as of this week. The move further bolsters Walmart’s ad business, adding streaming capabilities to potentially attract more brand dollars. Walmart is just one on a growing list of retail media networks that’s after those dollars. Advertisers, however, are keeping the purse strings tied tight on brand budgets for now. In this piece by Kimeko McCoy, we speak to Sarah Kathleen Hoffman of TBWA\Chiat\Day, Toral Patel of Kopari Beauty, Sammy (Frankel) Rubin of Wpromote, and Kyle Lock of Butterball, LLC.