F+B Tech Magazine’s Post

Which strategy is riskier? Entering with your current portfolio into a new market then innovate to make your products relevant? Or Innovating first to enter a new market and increase your chance of success? 🤔 For us the answer is clear - You invest upfront, go to a new market with your best shot! This strategy is way less riskier in the long run. Just because the product is a winner in your market does not automatically guarantee success in a new market. Consumers are different, their needs and preferences are different, their taste profiles are different. As an example, last week at Gulfood - The World’s Largest, Most Trusted F&B Sourcing Event, met a brand with a high protein milk product, flavors chocolate, vanilla, strawberry trying to enter Middle East markets. Product very similar to what we have here, not sweet enough, and no differentiation. They are looking for distribution only, fine and dandy so there will be high cost involved just to find out this a doom case for sure. Without adapting your current portfolio to new market conditions, you are playing with fire which will give you an inaccurate sense of success or failure. Innovation is a MUST and it is your best tool to increase win rate 🚀 What's your view on this? Let us know in the comments below👇 #innovation #fmcg #gotomarketstrategy #foodandbeverage #geoexpansion

The global premium chocolate market generated USD 34.18 billion revenue in 2023 and is projected to grow at a CAGR of 9.26% from 2024 to 2033. The market is expected to reach USD 82.87 billion by 2033. This growth is driven by increasing consumer demand for high-quality, luxury chocolate products, as well as innovations in flavors and packaging. https://lnkd.in/dWV5Ujmg Does this align with what you were thinking, or is there a specific angle or detail you want to explore further? Lindt & Sprüngli, The Hershey Company, Mondelēz International, Yıldız Holding, Ferrero, Cargill, CÉMOI Group, Lake Champlain Chocolates, Mars, Nestlé, Neuhaus, CHOCA Chocoladefestival, Godiva Chocolatier, Hotel Chocolat, Vosges Haut-Chocolat, Läderach #premiumchocolate #chocolatemarket

☕ #DeltaCafés tops the brands with the most importance and reputation in the country in 2023. According to the Leiria Económica, Delta Cafés tops the brands with the most importance and reputation in the country in 2023, according to data from RepScore, a study by consulting firm OnStrategy that analyzes the emotional importance and reputation of brands among Portuguese. This year, there are 10 more brands with a “Reputation for Excellence” (more than 80 points), compared to last year. According to the published ranking, Delta Cafés scored 83.2 points. Other best brands are: Nestlé (82, 6); Sumol Compal (81.8); Gallo Worldwide (80.2). 🏆  The brands distinguished themselves with a total score of over 80 points. Know more https://lnkd.in/gd6XFVKs #MadeInPortugal #BuyFromPortugal #InvestInPortugal #BusinessMatchMaking #PortugalOpenForBusiness #AICEP

In 2022 we paired with the Cereal Partners Worldwide (Nestlé & General Mills) team to help develop some concepts for a new brand of cereal. Little did we know at the time that it would be for the launch of #KitKat Cereal in the UK. Throughout 2022 and some of 2023, we helped the #innovation team create conceptual work on the lead up to the packaging that you see today in #retailers. In Nestlé's 2023 reports, it was great to see that they had strong, double-digit growth of their #confectionary range, mainly being fueled by the launch of KitKat as a group collective. It's almost coming to a year's milestone mark since KitKat launched in UK retailers... my question is "Have you had your break yet?" #conceptdesign #conceptualdesign #fmcg #fmcgmarketing #concepts #shoppermarketing #branddesign #creativedesign #creativejourney

🔴BREAKING NEWS: There’s a Chocolate Cartel!🍫 Oreo has been fined $366 million!!🍪 🤔What happened? ▪ Oreo maker Mondelēz International has received a hefty fine of $365.7 million or €337.5 million, the EU’s ninth largest fine ever! ▪ Mondelez is one of the largest producers of chocolate, biscuits, and coffee in the world with several brands under its umbrella like 5star, Cadbury, Cadbury Dairy Milk, Oreo, Toblerone, Bournvita, 7days, Freia, Milka, Sour Patch Kids, Chips Ahoy, Tang, and Triscuit, which it sells in 150+ countries!! 🧐Why? ▪ For anticompetitive behaviour. ▪ The EU’s competition commissioner accused Mondelez of restricting cross-border trade of chocolate, biscuits, and coffee products within the EU, forcing people to pay more! ▪ It also pointed to 22 examples where Mondelez was found to have engaged in anticompetitive agreements or concerted practices!  ▪ One case was highlighted where refused to supply a German trader to prevent its resale in countries like Austria, Belgium, Bulgaria, and Romania, where prices were higher!! 😲Interestingly: ▪ The fine was reduced by 15% when the company accepted its wrongdoing! ▪ "This historical matter is not representative of who we are and the strong culture of compliance for which we strive," it said. ❓Should there be stricter punishments for such acts?? Follow Jobaaj Stories (the media arm of Jobaaj.com Group for more) #chocolate #toblerone #oreo #cadbury #eu #antitrust #fine #currentaffairs #news

Nestlé S.A. is the world's largest food company and the largest industrial company in Switzerland. The head office is in Vevey, The company's portfolio includes over 2000 food and beverage brands such as: Nestea, Nespresso, Buitoni, Nesquik, Perrier, Chocapic and Crunch. Revenue for Nestlé (NESN.SW) Revenue in 2022:  $102.59 B According to Nestlé's latest financial reports the company's current revenue (TTM) is $102.59 B. In 2022 the company made a revenue of $102.59 B an increase over the years 2021 revenue that were of $95.73 B. The revenue is the total amount of income that a company generates by the sale of goods or services. Unlike with the earnings no expenses are subtracted. #business #finance #Analysis #economics #Nestle Nestlé #revenue #market

Increasing your penetration is hard on a mature market.

☕ #DeltaCafés tops the brands with the most importance and reputation in the country in 2023. According to the Leiria Económica, Delta Cafés tops the brands with the most importance and reputation in the country in 2023, according to data from RepScore, a study by consulting firm OnStrategy that analyzes the emotional importance and reputation of brands among Portuguese. This year, there are 10 more brands with a “Reputation for Excellence” (more than 80 points), compared to last year. According to the published ranking, Delta Cafés scored 83.2 points. Other best brands are (the total are 22 brands): Nestlé (82.6);  Sumol Compal (81.8);  ATM (SIBS ROMANIA) (80.8); Gallo Worldwide (80.2); Farmácias Portuguesas (80). 🏆 The brands distinguished themselves with a total score of over 80 points. Know more https://lnkd.in/gd6XFVKs #MadeInPortugal #BuyFromPortugal #InvestInPortugal #AICEP #BusinessMatchMaking #PortugalOpenForBusiness By AICEP | Malaysia

There has been lots of hype in the past week around two delicious brands coming together 🤤 Biscoff owner Lotus Bakeries has just announced a strategic partnership with Mondelēz (think Cadbury’s, Milka, Toblerobe) to develop and market co-branded chocolate products featuring its caramelised biscuit in the UK and other European markets 🍫 Through the partnership, the brands aim to bring new innovations to the chocolate category that will ‘surprise and delight consumers’ including combining the unique, caramelised, crunchy Biscoff taste and texture with Mondelēz’s iconic chocolate brands💡 Anticipated partnership wins for both brands: 🌟 Able to accelerate their growth in the cookie and chocolate categories. 🌟 Able to enter into adjacent segments and/or additional markets - for example, Biscoff has a focus on growing the brand in India which will be leveraged by Mondelēz’s distribution network and local market presence. Watch out for a Cadbury and Biscoff co-branded product heading to the UK early next year 👀 #brandpartnerships #partnershipmarketing #cadburys #brandcollaboration #biscoff

𝐌𝐢𝐥𝐤 𝐓𝐨𝐟𝐟𝐞𝐞 𝐌𝐚𝐫𝐤𝐞𝐭 𝟐𝟎𝟐𝟒-𝟐𝟎𝟑𝟒. 𝐆𝐥𝐨𝐛𝐚𝐥 𝐒𝐢𝐳𝐞, 𝐒𝐡𝐚𝐫𝐞 𝐚𝐧𝐝 𝐃𝐞𝐦𝐚𝐧𝐝. 𝐑𝐞𝐪𝐮𝐞𝐬𝐭 𝐟𝐨𝐫 𝐒𝐚𝐦𝐩𝐥𝐞 𝐏𝐃𝐅: https://lnkd.in/dHbP8NdV This report provides a detailed and comprehensive analysis of the Milk Toffee market, offering both quantitative and qualitative insights across manufacturers, regions, countries, types, and applications. As the market evolves, it examines competition, supply and demand trends, and key factors driving market changes across various sectors. The report also includes company profiles, product examples from selected competitors, and market share estimates for leading players projected for the year 2034. *𝗕𝘆 𝗧𝘆𝗽𝗲: Square, Round, Others *𝗕𝘆 𝗔𝗽𝗽𝗹𝗶𝗰𝗮𝘁𝗶𝗼𝗻: Online Sales, Offline sales *𝗕𝘆 𝗥𝗲𝗴𝗶𝗼𝗻: North America, Europe, Asia-Pacific, South America, Middle East & Africa *𝗕𝘆 𝗞𝗲𝘆 𝗣𝗹𝗮𝘆𝗲𝗿𝘀: Perfetti Van Melle, Mondelēz International, Jones Toffee, KDV Group, Daintee, Hsu Fu Chi international Group #MilkToffee #ToffeeLovers #CreamyToffee #Confectionery #CandyMarket #SweetTreats #ToffeeDelights #MilkCandy #IndulgentSweets #ToffeeAddicts #CaramelToffee #SweetSnacks #DessertLovers #CandyInnovation #ConfectioneryMarket #ArtisanToffee #GourmetCandy #ToffeeTreats #ToffeeProduction #SweetsIndustry