Feeling Great’s Post

🤔 Why is hiring the perfect marketer so challenging? 🤔 Because marketing is an art AND a science. A great marketer needs to be both a right-brain creative thinker and a left-brain analytical genius. They should be able to craft compelling narratives AND dive deep into data metrics. Finding someone with this balance is like finding a unicorn. 🦄 But when you do, it’s pure magic! ✨ #MarketingMagic #HiringChallenges #GrowthMindset

I’m the VP of marketing science at LiftLab. But instead of crunching numbers all day, I’m mostly focused on recruiting talent. Here are the 4 key traits I look for in hires: 1) Curiosity and proactivity First and foremost, I look for individuals who are inherently curious. They don't just do the task at hand, but try to anticipate and understand the "why" behind it. Curiosity is hard to train. You either have it or you don't. It's about constantly asking why and then digging deeper, layer by layer, to get to the root cause. 2) The *right balance* of ego I want team members who have enough ego to persistently hunt for answers, but not so much that they assume they know everything without having the data to back it up. It's a delicate balance - the drive to solve problems, but the humility to let the facts guide you. That’s pretty rare to find, too. 3) Independence and Ownership When I hire someone, I want to trust that after a few months of ramp-up, they can own their book of business. I shouldn't have to constantly micromanage. Giving your team ownership creates a culture of responsibility and pride. If you can't trust your hires to work autonomously, you've made the wrong hire. Correct me if I’m wrong. 4) Technical Aptitude Hard skills can be trained. But a baseline of technical aptitude is still key. I like to use a set of simple questions to qualify for this: I’ll ask them to explain a side project they've worked on, even if it's as simple as setting up their parents' WiFi. What I'm looking for is how well they can break down technical concepts. Can they find analogies and common ground to make the complex simple? That communication skill is key for the work here at LiftLab. — Ultimately, marketing science is a multidisciplinary role. It requires making decisions, working with clients, collaborating with product and data science teams, and using statistical models. And to be honest, finding someone with that *full* skill set is tough. So, I focus on identifying the core soft skills: 1. Curiosity and proactivity 2. The right amount of Ego 3. Independence and ownership 4. Technical aptitude … and then train the hard skills on top of that foundation. PS - I work on hiring because that’s what enables my team to level up. I need people that I can trust and that can deliver amazing work for our clients. When I can step away and know the ship will keep sailing smoothly, that's when I've done my job right. And it all starts with bringing the right people on board. #marketingscience #marketinganalytics #marketing #hiring

There are 5 types of people in growth and marketing: Accidental Growth Hackers, Misidentified Marketers, Unaware Growth Marketers, Original Growth Marketers (OGs), and The Uninitiated. Hiring a Growth Marketer can be difficult due to misalignment in role definition, unclear expectations, and poor understanding by stakeholders. In this week’s issue of Marketing In Action, we developed a practical guide to finding and hiring growth generalists, and channel specialists. ✔️ First, hire a T, M or  π-shaped Growth Generalist with a mix of broad skills and deep channel expertise. ✔️ Second, hire Growth Specialists who are channel experts to optimize specific channels. ✔️ Third, ensure you have Design, Engineering, and Data skillsets to support your growth team. Read the full issue here: https://lnkd.in/dKk2tbv6

Are you keeping up with the ever-evolving media landscape? The media industry in the US is witnessing a dynamic shift, with digital content continuing to take the lead. Streaming services are on the rise, and there's an increasing demand for niche content creators who can cater to specific audiences. Here's what's trending in media hiring: 📊 Data-Driven Roles: With analytics becoming crucial, there's a surge in demand for professionals who can interpret data to shape content strategies. 🤖 Tech-Savvy Talent: As AI and machine learning integrate into media platforms, the hunt for tech-savvy creatives is on. 🎨 Content Creation: Unique voices and compelling storytelling are key. Content creators who can engage audiences across various platforms are highly sought after. 💡 Innovation Leaders: Individuals who can drive innovation and adapt to new media formats are in high demand. At Aspire, we're not just about filling positions. We're about understanding the pulse of the industry and connecting you with opportunities that are a perfect match for your skills and aspirations. Ready to leap into your next media role or seeking top talent for your team? Let's chat! Drop a comment below or swing by our website to explore the possibilities that await you. #MediaJobs #HiringTrends #CareerGrowth

I often get asked, "Whom should I hire first?" "What kind of marketer?" " Or do I need more sales? So easy to make a mistake and unfortunately this comes with huge costs. It's a crucial question that can make or break your scaling journey. 😰 Hire too soon, strain your budget. Hire too late, and growth stalls. And not considering personality fit? That's a recipe for team friction! 🎯 To navigate this, I've created a carousel decision tree – your go-to guide for hiring at each startup phase. ✅ From a Market Research Analyst in the Idea Phase to a Marketing Generalist when budgets are tight, it’s all mapped out. But that's not all! 🧠 We've also paired each role with MBTI profiles. Because skills matter, but personality is key! Think ISTJs thriving in data-driven roles or ENFPs shining in creative positions. 🔗 Swipe through the carousel to explore the journey from idea to scale-up, roles to hire, and the personalities that might naturally excel. Remember, this is your compass, not a map. True North is hiring the right people at the right time. That's the key to successful scaling! 👥🚀💡 --- 𝘌𝘯𝘫𝘰𝘺𝘦𝘥 𝘵𝘩𝘪𝘴? Follow me, hit the 🔔 Douwe W. You'll get notified on my next post. #b2bmarketing #b2bsales #b2bmarketingstrategy #upbeat #hiring

Thinking about joining the forces of Marketing Ops? THIS is what the hype is all about. 𝗠𝗮𝗿𝗸𝗲𝘁𝗶𝗻𝗴 𝗢𝗽𝘀 𝗶𝘀 𝘁𝗵𝗲 𝗲𝗻𝗴𝗶𝗻𝗲 𝗿𝗼𝗼𝗺 𝗼𝗳 𝗺𝗼𝗱𝗲𝗿𝗻 𝗺𝗮𝗿𝗸𝗲𝘁𝗶𝗻𝗴. 👉 We're the wizards behind the curtain, making sure campaigns run smoothly and data flows like a well-oiled machine. 👉 It's a juggling act of tech, strategy, and teamwork that keeps marketing firing on all cylinders. 𝗔𝘀 𝗠𝗢𝗽𝘀 𝗣𝗿𝗼𝘀, 𝘄𝗲'𝗿𝗲 𝗽𝗮𝗿𝘁 𝗱𝗮𝘁𝗮 𝗴𝗲𝗲𝗸, 𝗽𝗮𝗿𝘁 𝘁𝗲𝗰𝗵 𝗴𝘂𝗿𝘂, 𝗮𝗻𝗱 𝗽𝗮𝗿𝘁 𝗽𝗲𝗼𝗽𝗹𝗲 𝗽𝗲𝗿𝘀𝗼𝗻. 👉 The ability to crunch numbers, wrangle software, and explain complex concepts in simple terms is our bread and butter. 👉 Adaptability is key - the marketing landscape shifts faster than sand in a desert storm. 𝗠𝗮𝗿𝗸𝗲𝘁𝗶𝗻𝗴 𝗢𝗽𝘀 𝗰𝗮𝗻 𝗯𝗲 𝗿𝗲𝗮𝗹𝗹𝘆 𝗶𝗻𝘁𝗲𝗻𝘀𝗲. 👉 We're constantly putting out fires, from campaign hiccups to data disasters. It's a high-wire act of keeping campaigns running, stakeholders happy, and insights flowing. 👉 Every day is a new puzzle to solve, and that's what makes it exciting. 𝗪𝗼𝗿𝗸𝗶𝗻𝗴 𝗶𝗻  𝗠𝗮𝗿𝗸𝗲𝘁𝗶𝗻𝗴 𝗢𝗽𝘀 𝗰𝗼𝗺𝗲𝘀 𝘄𝗶𝘁𝗵 𝗵𝘂𝗴𝗲 𝗽𝗼𝘁𝗲𝗻𝘁𝗶𝗮𝗹. 👉 It can lead to roles beyond marketing. With our mix of tech savvy and business acumen, we're prime candidates for operations leadership across the board. 👉 The sky's the limit if you play your cards right. 𝗦𝘁𝗶𝗹𝗹 𝗼𝗻 𝘁𝗵𝗲 𝗳𝗲𝗻𝗰𝗲? Look, Marketing Ops is THE hot commodity in the marketing world right now. As businesses wake up to the power of data-driven marketing, we're the ones they're scrambling to hire. It's a seller's market for skilled Marketing Ops pros. 𝗗𝗼𝗲𝘀 𝗠𝗮𝗿𝗸𝗲𝘁𝗶𝗻𝗴 𝗢𝗽𝘀 𝘀𝗼𝘂𝗻𝗱 𝗹𝗶𝗸𝗲 𝘆𝗼𝘂𝗿 𝗻𝗲𝘅𝘁 𝗮𝗱𝘃𝗲𝗻𝘁𝘂𝗿𝗲? Then start your transition NOW by diving into the tech. Get your hands dirty with marketing automation tools, CRM systems, and analytics platforms. Theory is great, but practical experience is gold. And never stop learning - cuz this field never stops evolving. Got any questions? Want to add something? Hit the comments, I'm all ears. #marketing #techmarketing #marketingoperations #mops  

An real Incident. Not stating candidate's name Or company name. But a deep lesson to learn. candidate was hired as "Product Analytics - Consultant" 23 days ago and then on day of joining, after 4 hours of official onboarding put that candidate on "Chat Process" JD was changed from Product Role to Chat Reply role. Reason : Over Hiring Done. Hiring Manager Convincing : Analyse what is the issues raised by users manually. This will indirectly help in analytics. Does this job need a Product Person Or an excel master? This is the core reason why companies start performing slow, talented people exit and successfully unplanned hiring. Imagine 100+ people are over hired. along with one product person, one Marketing person who is SEO expert, is asked to write content for reels. When I heard these 2 stories, I am wondering the hard efforts of sales team who generate revenue is utilised in wrong way! Imagine if they would be channelised in right way, there is a growth of 10x possible. #leadership #managementconsulting #product

Join the Insider Team! 🚀 About Us: 🌈 - Insider isn't just another B2B SaaS company – we're rewriting the rules with data-driven strategies and AI-powered innovation! 💡 - Drumroll, please... 🥁 We've soared to unicorn status following an electrifying Series D funding round, with incredible support from investors like Sequoia Capital and QIA! 🦄 - With a whopping 1000+ brands in our corner, including heavyweights like Samsung and Nestle, we're dominating the industry benchmarks like never before! 💪 - And guess what? We're proudly part of the exclusive club of female-led B2B SaaS unicorns worldwide – talk about smashing stereotypes! 🚺💥 Join Our Team: 🚀 - Get ready to jump into the fast lane and join a team that's bursting with passion and talent, spread across 26 countries and counting! 🌍 - At Insider, every day is a whirlwind of innovation and excitement as we sprint towards creating products that truly make a difference. 💥 - If you're craving a challenge and itching to be part of something groundbreaking, check out our current openings and buckle up for the ride of a lifetime! 🎢 - Ready to be part of the revolution? 🔥 Don't miss out on this opportunity to shine! ✨ Check the open positions: https://lnkd.in/dJWsf8WY #Insider #JoinTheTeam #B2BSaaS #UnicornStatus #Innovation #DiversityAndInclusion 🌟

Most of the Talent Partners across the industry still needs to understand that your hiring managers are your partners not your clients to accept every unrealistic ask! You are allowed to pushback, disagree, challenge at times & educate them with what is realistic through data driven appprocah & market insights. Which in turn, builds trust worthy relationship with the hiring managers for long term where they treat your advises as valuable points to consider for fulfilling their hiring needs! #talentacquisition #tapartnership #stakeholdermanagement #datadrivenapproach #strategicplanning #marketinsights #hiring

What skills I got from being a brand manager in one of the leading global companies you ask? 1. Leading an international brand is a big responsibility which I took so I truly believe in myself and my abilities. 2. I’m a data master - data became my engine and it’s not a cliche (it’s coming from a girl that study law & goverment so you can imagine). 3. I live breathe and lead according to my KPIs they are my destination. 4. I know how to read investigate and adopt international products to local market. 5. I specialize in planning creating and making projects from a-z (events. Launches, presentations, convention…). 6. I’m the master in prioritization- tasks, meetings, budgets topics. 7. I tryied and tested hundreds of products just so I could stand behind every single word I promote with my heart and soul. 8. I see everything throw marketing eyes- advantage and disadvantage, market competition, how to be unique and stand out, how to add a value and not only sell products but to sell an experience. 9. How it’s all about the service and people always looking for something more than the actual product, in a world of cheap thrills it’s all about the total purchase experience. 10. How to collaborate with other brands but to lead them and not to be one more in the group. 11. I became a strategic planner, Effectively executier and even a product manager (that even got compliments from Global Headquarters✨). One more position that made me the worker manager and person I’m today. What do you think? Made you see why the tech industry should take more people who came from more traditional corporates? #tech #hiring #employee #recruteing #techfornonetech