Feels on Brand’s Post

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Every retailer knows the entry point to their store is an important moment to connect with users, but what should go there? Principal designer, Katie Soulé had this to share, "Purpose driven brands should use the entry moment to share their reason for being. This is the perfect opportunity to grab the customer's attention and tell them why they should care about your product. If this can't happen at the entry moment, catching them on their way out the door in a prominent location is the second best. Fjallraven Park City does an excellent job placing their repairs table as the entry moment to visually show their values based in sustainability above all else." What entry moments have you found most compelling?

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👣#ShopLayout #storefixtures #CustomerJourney #sustainableluxury #sustainabledesign #DesignInspiration

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