Feels on Brand’s Post

When it comes to retail design, Steve Barnes, a visionary shaping the industry's future, emphasizes the paramount role of creating memorable experiences. Ethics take center stage as consumers, guided by leaders like Barnes, prioritize understanding product origins and environmental impact.  Personalization, a focal point championed by Barnes, caters to individual preferences, while the rise of bespoke products underscores a demand for uniqueness. Transforming physical stores into immersive spaces, Barnes envisions a shift from mere transactions to engaging brand experiences. With leaders like Steve Barnes at the forefront, the future of retail design embraces a fusion of commerce and entertainment, promising enduring value for both consumers and communities. #retaildesign #customerexperience #ethical #personalization #bespokeinteriors #immersiveexperiences #brandexperience #retailinnovation #futureofretail #commerce #retailtrends2024

Want a glimpse into our new brand strategy at Three H?! Last week, we had an unexpected visit from two little Three H Furniture experts at our Toronto showroom! Aka – the kids of our VP of Finance Sarah Trotman. Seeing them a bit bored, we thought, "Why not put their creative minds to work?" Their mission: help us shape the future of Three H Furniture as we continue to embark on an exciting rebranding journey. Here's a sneak peek into the genius minds of our youngest team members… Ergonomics are Important: "The table moves up and down!" Future visionaries in the making, these kids clearly understand the importance of comfort and functionality. Well said. Have Some Fun: "It would be fun and smart, like a funny table." 😂 Furniture should have a personality and gather a crowd at the water cooler – agreed. Colours Colours Colours "Cool and pretty colours, like a rainbow." Aesthetics matter - right on kids. They have also agreed that they will continue to implement unique colours and finishes into Three H’s future product development initiatives. A big thanks to the junior squad for their help and fresh perspectives. Future Three H CEOs perhaps? And for real – new brand launching soon, and we couldn’t be more excited with how things are shaping up. Stay tuned! #officefurniture #branding #officedesign

We’re thrilled to showcase our latest project, the redesign of Floor Giants, right in the heart of Hull! With a focus on optimising space and modernising aesthetics, we’ve created a shopping environment that customers love to return to. 🔍 But here’s a question for every store owner out there: When was the last time you evaluated your store’s design? Is your space making the right first impression, or could it be silently turning potential customers away? Consider this: A well-thought-out store layout can not only enhance customer experience but also boost your sales significantly. Are you making the most of your business environment? 🚀 Let’s talk about transforming your space into a customer magnet. Whether it’s refreshing your layout, updating your look, or rethinking your customer journey, we can help elevate your store’s design to meet your business goals. 💬 Interested? DM us today for a consultation. Let’s make your store not just good, but great!

In the world of retail, the design of a store plays a crucial role in bringing a brand’s identity to life and shaping the customer experience. Upon seeing Aesop’s new cinema-inspired Beverly Drive store, an internal debate was sparked in me: Should brands prioritize crafting their retail spaces solely based on their aesthetics, or should they adapt their store design to resonate with the community they are inhabiting? What do you think? Head to my Substack for my concluding thoughts on my internal debate.

Over the years, I've had the joy and pleasure of experiencing Amy Sprague's exceptional perspective on design, and it was an honor to share her vision in Truth Serum. Since we did this interview, I've thought a lot about this quote of Amy's because it speaks to the unending thrill and magic of caring about details. Sub in writing for design, and her quote expressly explains why businesses that want content for content's sake aren't a good Antonym fit. The details are where differentiation signs, nuance reigns, creativity bursts through, and cleverness provokes. Details lead the coveted storytelling everyone's craving right now—that buzzy expectation brands are demanding of writers and strategists in their briefs and job descriptions but forget they have to invest in, too. And I couldn't agree more about the joy of choosing your mug each day. The Oprah mug my mother gave me when I graduated from college (purchased IRL from Harpo Studios in Chicago!!!) is the number one thing I'd grab from my home if it were on fire. There is so much more story in that mug than the "cool" "artisanal" mug plucked from Instagrammable-coffee-shop-aesthetic that is a hollow cup of mimicry and never a distinct, ownable choice (cue the blue sweater monologue from The Devil Wears Prada). "I think everything that you touch throughout your day should be great design. Choosing my coffee mug every morning is really special to me. I only have mugs that I adore, some remind me of people who gifted them to me, or special places I got them, favorite shops or artists, and some my partner made himself. I soak up getting to choose which one I use every day and enjoy how beautiful it is every time I touch it. I try to make most things I use in my home special. Not everything can be, but I strive to love all of the objects I come in contact with every day. From my pillowcases to my pencils. These little things bring me a lot of joy each day. To me, that is great design." Thank you, Amy. 🖤 #Branding #BrandStorytelling #Copywriting #BrandStrategy

Imagine a sign that stops people in their tracks, beckoning them to explore further. That’s the power of color! 💡 Did you know that the right color can increase brand recognition by up to 80%? At Pro Sign Makers, we’ve mastered the art of attraction. Our 70 years of industry expertise have taught us that color isn’t just eye candy; it’s a strategic tool. From vibrant storefronts to sleek office signs, we’ve seen firsthand how the right hues can create lasting impressions. Bold Blues: Want to convey trust and reliability? Our data-backed research shows that blue is the go-to color for businesses aiming to build credibility. Radiant Reds: Need to grab attention? Red is your ally! It’s the color of passion, urgency, and action. Imagine a “SALE” sign in fiery red – irresistible, right? Our clients have seen a 20% increase in foot traffic with well-placed red signage. Green Growth: Sustainability is more than a buzzword; it’s a movement. Green signifies eco-friendliness, growth, and harmony. Incorporate it into your signs, and watch your brand resonate with environmentally conscious consumers.  Contact us today for a free consultation. Let’s turn heads together!

Reflecting on 2020, a year of global challenges, 🌍 the design industry experienced an unexpected surge in demand. 📈 This was especially noticeable in the retail sector, 🛍️ where businesses worldwide, including in Auckland, were innovating to create interactive spaces to entice customers back post-lockdown. 🚀 This global trend led to a significant boom in the design industry, 💥 with agencies like Division 22 experiencing a sharp increase in demand. 📊 This underscored the enduring value of creative design in not only the retail but also the commercial sector, 🏙️ proving that even in the face of adversity, engaging design remains key in attracting customers and driving business growth. 📌 #Throwback #DesignIndustry #2020Trends #GlobalChallenges #RetailSector #BusinessGrowth #CreativeDesign #Division22 #CommercialSector #PostLockdown #Innovation #EngagingDesign

When design is a priority, it’s not just about aesthetics—it’s about strategy. Good design transforms how customers experience your product, drives loyalty, and ultimately fuels growth. When we prioritize design at the core, we’re not just solving problems; we’re creating a vision. In a world full of noise, great design cuts through, aligns teams, and sets companies apart. It’s not a nice-to-have; it’s a competitive advantage.

✨ From our roots to where we stand today, B&A has always evolved with purpose. Our brand reflects more than a visual transformation — it's about how we've grown, the values we uphold, and our commitment to delivering innovative solutions in urban planning, design, engagement, and beyond. 💡 Curious about our journey? Our latest blog takes a deep dive into how these changes have shaped who we are today. Discover the story behind our brand's transformation and how our evolution is future-focused. 🔗 Read more: https://lnkd.in/gZAdsxJD #BrandEvolution #DesignJourney #UrbanPlanning #Innovation #BrandIdentity

🌍 For a product to be SUSTAINABLE it has to LAST... And I'm not just talking about physical durability! 👇 For a product to last it has to: ✅ FORM: Be visually attractive and physically durable! ✅ FIT: Serve it's purpose well, be reliable and adaptable! ✅ FUNCTION: Be effortless and intuitive in use! ✅ FEEL: Connect with the user on an emotional level! The approach to designing a product to last is multifaceted... ❌ Designing Features and Benefits is no longer enough. 👉 When you're designing a product, think about the 4 F's... 🌍 Let's design for circular economy where product longevity is at the heart of it! Let's design better! Let's design products that last! Outdoor Futures Ltd Let's Carry On® ____ 𝗠𝗶𝗰𝗵𝗮𝗲𝗹 𝗛𝗶𝗻𝗰𝗵𝗹𝗶𝗳𝗳𝗲 Backpack Specialist, helping brands create outstanding products that last! Hit the 🔔 to follow for more posts like this! #OutdoorIndustry #SportsIndustry #ProductDesign #IndustrialDesign