I create standout brand identities for D2C brands | Brand Designer & Co-founder at Creative Crate | Turning brands into their customers' best friends
How to Kill Your Own Brand... Every brand is a running narrative whose hero is the customer. To kill your brand, split the narrative into two by aiming at two very different customer groups. This way, you'll end up with two confused brands. To further ensure brand failure, introduce new features, extensions, or products that are completely unrelated to your original purpose. Example: Picture a cybersecurity startup suddenly launching gaming consoles. Their corporate clients would question their focus, while gamers might doubt the quality of their gaming products.
