USA Basketball has named Glossier, Inc. as the first beauty brand to partner with USA Basketball Women’s National Team, celebrating the excellence of women in sports. Recently, we’ve seen #womenssports breaking records. Firsts. Wins, on and off the courts. 2023 was a big year for #womeninsport… and there are no signs of slowing down. In fact, women’s sports are projected to rake in over $1 billion in revenue in 2024, setting a new revenue record. The partnership is USA Basketball’s first beauty partnership in its 50-year history and its first women’s specific partnership in nearly three decades. Further proof that brands are meeting the moment for women athletes!
This is incredible news for women in sports! Congratulations to USA Basketball and Glossier, Inc. on this groundbreaking partnership. Here's to more firsts, wins, and continued success for #WomenInSports! #OneMoreFan 💪 🏀
This is fantastic news! This partnership marks a significant moment in celebrating the excellence of women in sports and underscores the growing support for women athletes. It's inspiring to see brands like Glossier and USA Basketball paving the way for more opportunities and recognition in women's sports.
This is awesome. So many companies have been taking similar initiatives like Milani Cosmetics, Urban Decay Cosmetics.. the change is real now and way more large scaled. It’s about time.
What a great partnership. it's inspiring to see brand partnerships in women's sports thriving in 2024....but still so much more to do! This positive shift is finally giving women's sports the publicity they deserve
This is everything right about brand partnerships.
This is wonderful. A big and bold step towards equal pay in sports for mens and womens pro teams.
Love that women in sports are being celebrated. Great move by Glossier. Not convinced that promoting beauty feels like a step forward for the female athletes though 🤔
It's inspiring to see Glossier, Inc. being recognized for its partnership with the USA Basketball Women's National Team. This collaboration showcases the growing support and representation of women in sports. Congratulations on this milestone!
I help mid-career/mid-life women get more
1moI have mixed feelings about this. I think it is a nice public relations coup for the company and presumably a financial boost for the women's basketball team . But I am concerned that it is unintentionally reinforcing the stereotype that women must improve their appearance.