The Female Quotient’s Post

Can the "Caitlin Clark Effect" Go Beyond Basketball? 🏀 Let's recap: #CaitlinClark, the soon-to-be WNBA sensation, has dazzled crowds with her Larry Bird-esque shooting range, intricate passing and scoring ability. And her impact on women's sports and commerce? 🎟 Tickets to her games were nearly 200 percent more expensive. 😀 Fans traveled hundreds of miles to catch a glimpse of her, lining up for hours before tipoff and boosting local economies. 📺 Nearly 10 million people watched her play in this year’s championship game which brought record sponsorship opportunities 👍 And...a significant percentage of men and women, when recently polled, indicated that they were more likely to tune in to watch women's basketball for this upcoming season. It's fair to say that Caitlin Clark has had an effect on basketball in a similar way that Serena Williams has had on Tennis or Danica Patrick has had on car racing. But can the "Caitlin Clark Effect" reach beyond basketball? ❓ In other words, what other areas where women have been traditionally underrepresented, are ripe for change? 🤔 Share your opinion of what other domains are ripe for change. And feel free to share some examples of women who might be leading the way.

Thank you to Josie Wise for interviewing me (and Unbreakable Female Athlete😉) What an incredible article surrounding the rise of women’s sports and how businesses like UFA are helping bring more attention to female athletes! #UnbreakableFemaleAthlete #SmallBusiness #WomenSportsMedia #WomenSports

In recent months, women's sports has experienced remarkable growth, from the unprecedented viewership of NCAA Women's March Madness, to the electrifying atmosphere of sold-out PWHL games, to the road to the #WCWS and #Mayhem starting again in softball. At 24 Sports - along with many other avid women's sports fans and companies - we've long recognized the immense potential and opportunity in investing in women's sports. The time is now, and it's only just beginning. What recent headline in women's sports has captured your attention? #WomenInSports #EmpowerHerGame #SportsBusiness #DigitalMarketing #24SportsMarketing

Women’s sports is officially entering its renaissance era. ✨With record-breaking viewership, major brand partnerships, and historic milestones that highlight the incredible progress being made. This year, the NCAA women’s basketball tournament had more viewers than the men’s tournament, and the X Games featured women’s Vert Best Trick and Women’s BMX Park for the first time. Meanwhile, Disney is releasing a miniseries on tennis icon Serena Williams, and the Olympic Games Paris 2024 will have a 50-50 gender split between athletes for the first time in Olympic history. Despite these achievements, women’s sports still face significant inequities compared to men’s sports. While women’s sports are wildly profitable when properly invested in, they still struggle to receive the same level of support and recognition. Brands and media need to step up and invest in women’s sports to fully capitalize on the growing demand. In my latest Forbes article, I dive into the undeniable profitability and growing popularity of women’s sports, the challenges they still face, and the urgent need for increased investment and coverage: https://lnkd.in/gbH9hDbV ⁠Photo by: Beatrice Trang #DREAMBIGANDWIN #womeninbusiness #bestsellingauthor #WSJbestseller #femalefounder #forbeswomen #entrepreneurlife #lizelting #forbes #forbeswomen

🚀🔥 Breaking News! 🚨 ESPN and the NCAA just inked a jaw-dropping $920 million deal, and it's not just about the money, folks! 🤑 This historic NCAA x ESPN deal is about to change the game for female athletes in a BIG way! 🏀🎉 Get ready for the exciting impact on female NIL (Name, Image, and Likeness) opportunities! 🌟 This game-changing deal covers a whopping 21 women's events, aiming to level the playing field and address the inequalities that have plagued female athletes for far too long. 💪💃 With a 3X increase in funding, female athletes are finally getting the recognition they deserve, with deals like Crimson and Cream signing a record 74 female athletes! 🙌🏆 But here's the kicker – this isn't just about the dollars. It's about empowering female athletes, boosting their visibility, and creating more sponsorship opportunities. 📈🤝 Want to dive deeper into this game-changing deal and the impact it'll have on female athletes? Check out the full scoop in the Sports Business Hub and join the conversation! Let's make history together! 🏟️👏 Click here to join: https://lnkd.in/eedfMazB 🔗💼 #ESPN #NCAA #FemaleAthletes #GameChanger #NILOpportunities #SportsBusinessHub

Right Place at the Right Time.

Exciting times for women's sports as viewership soars! 🌟 The 2023 NCAA women's basketball championship pulled in a record 9.9 million viewers, showcasing the untapped potential of female athletes. Yet, despite these milestones, women's sports historically navigate a playing field where sponsorship investments don't match up to their male counterparts. In 2020, out of $57 billion in global sports sponsorships, less than $1 billion was directed towards women's sports. This disparity doesn't just highlight an equity issue but also a missed opportunity for brands. As women's sports continue to grow in popularity, the time for brands to invest and support equity in athletics is now. #investinwomen #womenssports

Women's NCAA Final Outperforms Men's – in viewership. 🏆 A Slam Dunk for Equality! In a stunning display of audience engagement, the women's NCAA championship game, with South Carolina's victory, notched an astonishing 18.9 million viewers, surpassing the men's final. This isn't just a win for South Carolina; it's a win for women's sports as a whole. At the peak of the fourth quarter, viewership shot up to 24.1 million, showcasing a significant shift in the sports viewing landscape. The rise in popularity is reflected across various platforms, including social media and out-of-home viewership, pointing to a 90% increase from last year's title game. As women's basketball begins to spotlight its stars, the game's pace, competitiveness, and engagement with viewers are reaching new heights. With a new generation of talent and networks throwing their weight behind women's sports, the stage is set for this upward trend to continue. It's more than just a game; it's a growing movement that's capturing the hearts of sports fans everywhere. #WomensBasketball #NCAAFinal

Yesterday, we celebrated National Girls and Women in Sports Day, a day to honor the incredible achievements of female athletes and recognize the power of sports participation for women and girls. Today, ESPN highlighted Caitlin Clark, the biggest draw in college basketball, who has been selling out home and away games and driving significant increases in revenue and attention everywhere she plays. It's inspiring to see the growth and influence of female athletes and women's sports leagues getting the attention and spotlight they deserve. In fact, women's sports leagues have attracted over 1,000 additional brand partners in 2023, a 35% increase. Additionally, 7 of the top 10 athletes with the most new NIL deals are female athletes. According to Rain the Growth Agency, women's sports consumption increased 50% in the last year, and fans of women's sports are more likely to buy brands associated with female athletes. Let's continue to celebrate and empower the incredible women in sports and continue to invest in and support female athletes. #WomenInSports #GameChangers 🏆 Check out Caitlin Clark's story and the impact she's making: https://lnkd.in/ebTn36c5

Every professional I talk to in the industry speaks about the rapid rise in women's sports, amatuer and pro. If you want to get ahead of the curve this must be a focus of sports development in Madison County. #sportsbusiness #sportstourism #riversandroutes