Females in Motorsport’s Post

The motorsport industry still has a lot of work to do before it can be considered truly representative with equal opportunities for all. Fortunately, there are numerous organisations and initiatives that are working to increase diversity, equity and inclusion across the industry, both on and off track. In the below guide, we bring together eight of these and detail their purpose, mission and how they are affecting change with the work they are doing. 🏁 More than Equal 🏁 Racing Pride 🏁 Driven By Us 🏁 FIA Girls On Track 🏁 Mission 44 🏁 Women in Motorsports North America 🏁 Females in Motorsport 🏁 Global Karting League:UK The work of these eight featured organisations spans everything from growing female participation and performance in motorsport, to providing equal opportunities for youngsters from underprivileged backgrounds who want to pursue a career in the industry. This DE&I guide is designed to collate purpose-led organisations into one easy-to-access resource. Far from the finished list, it will be updated and expanded over time to include the various programmes driving positive change in our industry. You can check out the initial eight organisations in the first edition of the guide below 👇 #motorsport #diversity #equity #inclusion #sportsbiz https://lnkd.in/envfr9tV

The news that Charlotte Tilbury Beauty, a female-founded beauty brand 💄 is the first ever sponsor of the F1 Academy has sent waves through the industry – and rightfully so! 🏁 This partnership goes beyond just painted cars 🏎️ (though Lola Lovinfosse's crimson and rose gold ride is undeniably striking!). It's about empowerment, inclusivity, and shattering stereotypes. Here's why this partnership is a game-changer: 💅 𝗗𝗶𝘀𝗺𝗮𝗻𝘁𝗹𝗶𝗻𝗴 𝘁𝗵𝗲 "𝗽𝗶𝗻𝗸 𝗶𝘀 𝗳𝗼𝗿 𝗴𝗶𝗿𝗹𝘀" 𝘁𝗿𝗼𝗽𝗲: The criticism about the "feminine" livery misses the point. It's a celebration of women in motorsport, not a reinforcement of outdated stereotypes. ⭐ 𝗦𝗵𝗼𝘄𝗰𝗮𝘀𝗶𝗻𝗴 𝗳𝗲𝗺𝗮𝗹𝗲 𝘁𝗮𝗹𝗲𝗻𝘁: By spotlighting the 15 young drivers of the F1 Academy, Charlotte Tilbury is amplifying their voices and achievements. This inspires future generations to dream big, regardless of gender. 🔉 𝗥𝗲𝗮𝗰𝗵𝗶𝗻𝗴 𝗮 𝘄𝗶𝗱𝗲𝗿 𝗮𝘂𝗱𝗶𝗲𝗻𝗰𝗲: F1 has a huge female fanbase, and this partnership bridges the gap between beauty and motorsport. This opens doors for more brands to get involved, further diversifying the landscape. 🤝 𝗠𝗼𝗿𝗲 𝘁𝗵𝗮𝗻 𝗷𝘂𝘀𝘁 𝗮 𝘀𝗽𝗼𝗻𝘀𝗼𝗿𝘀𝗵𝗶𝗽: Charlotte Tilbury isn't just throwing money at the logo. They're actively supporting the drivers, providing them with resources and a platform to shine ✨ This is just the beginning! We can expect to see more brands embracing partnerships beyond traditional boundaries, paving the way for a more inclusive and diverse future. What do you think of this partnership ❔ What other brands would you like to see join the movement ❔ Share your thoughts in the comments! ⬇️ #F1Academy #CharlotteTilbury #WomenInMotorsport #BreakingBarriers #Empowerment #MoreThanPink

🚀 Exciting News: Launch of GREN and the Superbike Ladies League! 🚀 We are thrilled to announce the rebranding of the Female World Superbike Association to GREN (Global Racing Empowerment Network). This new identity underscores our commitment to promoting and empowering women in motorsport at the highest levels. GREN is dedicated to breaking barriers and creating opportunities for female athletes in the world of motorcycle racing. Our premier championship, the Superbike Ladies League, will be the cornerstone of our efforts, showcasing the incredible talent and determination of women riders globally. 🔹 Mission and Vision: GREN's mission is to foster an inclusive, competitive environment where women can thrive in motorsport. Our vision is to lead the way in empowering women, inspiring a new generation of riders, and driving gender equality in the industry. 🔹 Marketing Strategies: Our marketing approach emphasizes empathy, innovation, and value. We aim to create extraordinary experiences for riders and fans alike, transforming each race into a memorable event. Strategic partnerships and sponsor collaborations will amplify our reach and impact. 🔹 Operations and Logistics: Efficient management of resources and seamless organization of events are crucial to our success. GREN leverages expertise and best practices to ensure top-notch execution and participant satisfaction. 🔹 Impact and Measurement: We are committed to making a lasting social impact. GREN tracks key performance indicators to evaluate the effectiveness of our programs and initiatives, ensuring continuous improvement and success. 🔹 Future Initiatives: GREN is poised for growth, exploring new opportunities in the women's motorsport sector. Community engagement and innovative approaches will drive our expansion and strengthen our network. Together, GREN and the Superbike Ladies League will become a beacon of excellence in the world of motorsport, much like Aquafresh is a key brand within Procter & Gamble. 🌟 Join Us: We invite athletes, sponsors, and fans to join us on this exciting journey. Support and celebrate the incredible women who are shaping the future of motorcycle racing. Let's drive positive change and build a more inclusive and diverse racing community. Thank you for your support, and stay tuned for more updates as we embark on this thrilling adventure! #GREN #SuperbikeLadiesLeague #WomenInMotorsport #Empowerment #Racing #Motorsport #Inclusion

Formula 1 is one of the sports where women can physically and equally challenge men. Yet, there hasn't been a female driver since 1992. The organization "More Than Equal" hopes to change that with a variety of different approaches, including more media supporting equality, cultivating female drivers from an early age, and creating female racing role models. Read about this important effort in diversifying the Formula 1 community below https://lnkd.in/g-UzRj-9

🏁💄Ready? Set. Gloss. Go! The future of motorsports is female, & this makeup empire is doing something about it. For some background— F1 Academy is set up to inspire young women to explore the world of motorsport. They motivate this career path potential through the mentality: “When the odds are against her, we’re here to make it even.” Charlotte Tilbury Beauty stepped up as the 1st beauty brand & 1st female-founded brand to sponsor F1 Academy.✨ They are making headway towards elevating female drivers into motorsports, a male-dominated space. According to The Female Quotient, “40% of F1 fans are women, contributing to a total 2022 season viewership of 1.5 billion!”🚦 Charlotte Tilbury pointed out, “Motorsport has a huge female following, & the drivers of F1 Academy are already increasing representation & diversity in the sport.” “With this partnership, we will use our global platform to elevate this new generation of fearless young female drivers, & open up the traditionally male-dominated world of motorsport to even more talented young women,” Tilbury shared. Looking forward to seeing more unexpected partnerships like this in 2024. It’s a pleasant surprise that simply makes sense. Here’s to women supporting women! 💕 📷: The Female Quotient #socialmedia #socialnetworking #digitalmarketing

Love seeing women representation in male dominated sports- Why is this partnership a game-changer? Well, according to The Female Quotient, a whopping 40% of F1 fans are women, contributing to a staggering total viewership of 1.5 billion during the 2022 season! Charlotte Tilbury Beauty recognized the untapped potential and immense following of female fans in motorsports, and they've stepped into the fast lane to support and elevate female talent in this male-dominated space. In the words of Charlotte Tilbury herself, "Motorsport has a huge female following, and the drivers of F1 Academy are already increasing representation and diversity in the sport." This partnership isn't just about cosmetics; it's about breaking down barriers, shattering stereotypes, and opening up the traditionally male-dominated world of motorsport to a new wave of talented young women. Here's to more groundbreaking partnerships that make us say, "Why didn't this happen sooner?"

For those who know me, my passion for motorsport is no secret. But what Extreme E is doing truly has my interest, not just as a fan but as an advocate for equality. Extreme E has introduced a different approach to racing by pairing male and female drivers on each of the 8 teams, challenging and changing the dynamics of motorsport. This isn’t just innovative but it’s a step towards opportunity. Impressively, this initiative has resulted in closing the performance gap between male and female drivers by 50.6% in just three seasons and limited seat time! This achievement is particularly noteworthy given the smaller pool of women in motorsport, many of whom may not have had the same early start in racing as their male counterparts. Yet, Extreme E's format provides a compelling testament to the idea that practice makes perfect. By offering equal track time and opportunities for development, Extreme E is proving that access and practice can dramatically level the playing field showing the world that with the right conditions, anyone can compete at the highest levels, regardless of gender. The race towards gender parity is on, and it’s one we can all join. Read EY's sustainability report here: https://lnkd.in/emSH_jUp 🌍🏎️ #ExtremeE #EqualityInMotion #PracticeMakesPerfect

I support #womeninmotorsport and I'm sharing this article because I 100% believe that More Than Equal is going to get a women on the F1 podium sooner than many think and because today is National Girls and Women's Sports Day. There was a great article in Forbes recently about what they are trying to achieve. If you want to learn more about supporting women in motorsports, check out Women in Motorsports North America

Interesting development in the world of motorsport this week, as >= More than Equal announced they are opening applications to the public for their Driver Development Programme. For those that aren’t familiar with >= More than Equal, it’s a global initiative founded by ex-Formula 1 driver David Coulthard and entrepreneur Karel Komarek. The mission is very simple - to find and develop the first female Formula 1 champion. The >= More than Equal Driver Development Programme aims to identify talented female drivers and provide them with bespoke technical and tactical coaching, physical preparation and personal development. The >= More than Equal team are working with Rob Smedley and The Smedley Group to identify drivers using a first-of-its-kind, data-led global talent search. However, in an attempt to ensure that no talented woman is missed by this data-driven approach, the initiative is now also accepting applications from the public. Selection criteria will include current and historic driver performance, age and development stage. It’s a step in the right direction, and it's very exciting news for women in the sport. But the problem is that the Driver Development Programme is looking for young women who are already talented drivers, or who (crucially) already know they want to drive. It doesn’t address the root cause of gender inequality in the sport - at a grassroots level, girls are fundamentally underrepresented. The first rung on the motorsport ladder typically involves getting in a go-kart, and only 13% of kart drivers are girls. There are a couple of initiatives that are working to get more girls into karting (the F1 Academy’s Discover Your Drive Karting campaign is a good example), but it’s still slow going. So why are there so few girls in karting? Well, a lot of it has to do with traditional gender norms - whether it’s right or not, most advertising and media regarding motorsport has typically been directed towards the male demographic. If initiatives want to drive more women into the sport, they need to address this. That means meeting more girls where they are and understanding how to tie motorsport into their other interests at that age. Maybe that looks like hosting more birthday parties for young girls at karting facilities, or maybe it involves schools including karting as an extra-curricular activity for young female students. Whatever the solution is, it’s clear that something needs to change at a grassroots level if we’re going to launch more women to the top of the motorsport ladder. I’m sure the team at >= More than Equal have a plan to address, and I look forward to seeing what they do next! #sportsbusiness #womeninmotorsport 

𝗪𝗵𝗼 𝘀𝗮𝗶𝗱 𝗙𝟭 𝘄𝗮𝘀 𝗳𝗼𝗿 𝗺𝗲𝗻? 🏁🏁 As the streets of Singapore quiet down after the adrenaline-packed #F1GrandPrix, it's the perfect moment to shift our focus to an equally thrilling topic: 𝘄𝗼𝗺𝗲𝗻 𝗶𝗻 𝗺𝗼𝘁𝗼𝗿𝘀𝗽𝗼𝗿𝘁. Formula 1 has long been dominated by men, but the tide is turning. 🏎️💨 Women are taking on crucial roles both on the track and behind the scenes, from drivers pushing boundaries to leaders managing entire teams. 𝗗𝗶𝗱 𝘆𝗼𝘂 𝗸𝗻𝗼𝘄 𝘄𝗼𝗺𝗲𝗻 𝗮𝗿𝗲 𝗮𝗹𝗹𝗼𝘄𝗲𝗱 𝘁𝗼 𝗿𝗮𝗰𝗲 𝗶𝗻 𝗙𝟭? 🌟 And with the F1 Academy and other initiatives, we're witnessing the rise of future female champions, ready to break through gender barriers. 🚀 𝗗𝗶𝗱 𝘆𝗼𝘂 𝗸𝗻𝗼𝘄? 📊 𝟰𝟬% 𝗼𝗳 𝗴𝗹𝗼𝗯𝗮𝗹 𝗙𝟭 𝗳𝗮𝗻𝘀 𝗮𝗿𝗲 𝘄𝗼𝗺𝗲𝗻, and the female workforce in F1 has grown to 31% in 2022, up from 28% in 2018. 🎬 The Netflix series "Drive to Survive" pulled in 6.8 million viewers in 2023, 𝟰𝟲% 𝗯𝗲𝗶𝗻𝗴 𝘄𝗼𝗺𝗲𝗻. 🏫 The #F1Academy launched in 2023 by Liberty Media and led by Susie Wolff, is providing a platform for female drivers to climb the ranks. 🦕 It’s been 𝟰𝟴 𝘆𝗲𝗮𝗿𝘀 𝘀𝗶𝗻𝗰𝗲 𝗮 𝘄𝗼𝗺𝗮𝗻 𝗰𝗼𝗺𝗽𝗲𝘁𝗲𝗱 in an F1 Grand Prix. Could the next name to break that streak be Marta García? Abbi Pulling? Doriane Pin? Alisha Palmowski? 👀 The future is bright, and the possibilities are endless! 💪 Let’s cheer them on, support their journey, and keep the momentum going for gender diversity in motorsport. What do you think? Will we see a woman on the F1 grid soon? Share your thoughts below, let’s drive this conversation forward! 👇 #FWASingapore #WomenInMotorsport #F1Singapore #F1GrandPrix2024 #BreakingBarriers #F1Academy