FERMÀT’s Post

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4,661 followers

2mo

Unlocking the power of PR with tailored experiences!🔓 What happens when you align your custom experiences with the right audience? You get results that speak for themselves. 🎯 This week, Jen Johnson Latulippe from Gladly Family and UnionBrands shares how using FERMÀT Shop links in PR placements, like with Uncrate, led to incredible conversions. By crafting experiences designed for specific audiences, you can track the true value of PR—beyond just sales. Catch the full episode of FERMÀT Friday on YouTube! https://bit.ly/4dswLiM

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Historically, when it wasn't easy to make custom experiences like how many good ideas just kind of like died on the vine because because it's too difficult, too time consuming, too much effort. Efficiency wasn't there and it's like, OK, all these like potentially new markets, new new like ways to merchandise, all just kind of like, ohh, yeah, we're not going to do that because it was too difficult to match an experience to it. So let's change the add to match the experience. So all these ads end up just being like slightly different versions of the same thing optimized for a single path. Well, and that actually what's interesting to you, you've got me thinking about this is we have used format shop links in PR. For Bravo Monster with incredible results, which is a kind of a different use case than just social ads. But what's really cool about that is like we had a placement in Uncrate, which is the perfect audience that we're talking about, the collector audience. And that link from PR converted so well because it was designed for that audience in that particular public relations placement. So one thing people always love to talk about is like. LPR like how can we track the value of PR and this and that. And I, I don't, I, I feel a little bad because I don't, I think PR is very valuable beyond just sales and it's, it's important third party validation for the brand and CEO and everything like that. But that's a way that you can see directly what kind of sales came out of that public relations placement. So we we're going to be doing that.

Sales and Partnerships @ FERMÀT | Prev. Revenue & Partnerships Director @ Twitter | Dad x 3

2mo

Using FERMÀT in PR? BRILLIANT 🤯

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