FERMÀT

🛥️ We took “smooth sailing” to a whole new level with our intimate yacht party for senior leaders at top ecomm brands! It was a privilege to bring together such incredible minds for an unforgettable experience on the water. A special shoutout to our fabulous FERMÀT customers—Maximilien Langlois and Nicola Ryan—for making it even more epic! For more insights on how the event came together, check out Alexa Kilroy's post: https://bit.ly/46VNybK Stay tuned for more future event updates!

You + over 20 DTC leaders 🎁 Sept 4 & 5 for 2 hours. That’s it! https://lnkd.in/ghSxR8xn With each presenter’s single most valuable holiday tactic! 1️⃣ Day one: Tool stack - Single principle - How-to examples - Takeaway application Featuring ↓ Postscript’s Mike Manheimer Triple Whale’s Mia Healy Digioh’s Val Geisler  PostPilot’s Drew Sanocki Social Snowball ☃️’s Zohaib Rattu KnoCommerce’s Bar Bruhis Smile.io’s Jonathan Roque heatmap’s Chase Mohseni FERMÀT’s Sarah Herman Common Thread Collective’s Luke Austin 2️⃣ Day two: Brand panel - Plan + execute Black Friday - No slides, all action - 5 min. each Featuring ↓ HexClad’s Connor Rolain Caddis’s Erin Silvia Herb’N Eden’s Quinton Lewis Original Grain’s Nate Lagos Madewell, Graza (et. al) Grace Clarke Ridge’s Connor MacDonald AJF Growth’s Andrew Faris Portland Leather’s Scarlett Stack Simple Modern’s Bryan Porter U BEAUTY’s Ankit Patel Manssion’s Feras Khouri SarahLevinger(.)co’s Sarah Levinger Alpha Lion’s Sarah Carusona Clever Disruption’s Tiffany Wilburn Nood’s Bryan Cano Hott Growth’s Barry Hott You should come. It’ll be good.

Want to know how 2024’s top brands are planning for BFCM? If so, The Singularity: Black Friday event is your must-attend event … With 20+ DTC experts — like HexClad Cookware, Ridge, and Simple Modern, you’ll get the exact strategies to crush 2024’s holiday season. Don’t wait. Seats are limited and filling fast! Sign up here: https://lnkd.in/ewg4bXdT

New partnership unlocked! 🔓 FERMÀT is teaming up with Levitate Foundry, a Shopify Plus Preferred Partner, to transform post-click shopping experiences! This partnership combines Levitate’s expertise in scaling world-class DTC brands with our advanced tools for optimizing the consumer shopping experience. Expect smoother journeys and higher conversions! 🛒🔝 We’re stoked to work with Levitate’s incredible ecomm network and team, enabling DTC brands to convert more paid ad traffic. For customers, expect a more streamlined shopping journey with personalized and optimized experiences that drive satisfaction and boost conversions. Discover more about Levitate Foundry here: https://lnkd.in/g9iJfKJD

Ready for your weekly dose of DTC gold? Alexa Kilroy has curated the top picks you need to see—whether you're hunting for fresh inspiration, standout products, or game-changing tools. Dive in and elevate your strategy with these must-know highlights! 🛍️ Store of the Week: drift Ever thought a car air freshener could be a must-have? Drift’s Instagram ads had us hooked, and their thoughtfully designed site seals the deal. From golden hour UGC to smart homepage elements like urgency-driven scent drops and a simplified global nav, Drift is redefining the car air freshener game. Perfect inspiration for brands with scent-based products! Check them out here: https://bit.ly/3XdrHtb 📦 Product of the Week: Bachan's Japanese BBQ Sauce Meet your new kitchen staple! Bachan's BBQ Sauce turns a simple chicken and rice dish into a gourmet experience. First discovered on a Target endcap, this sauce is as delicious as it is beautifully branded. Don't miss the Original and Miso flavors—get yours here: https://bit.ly/3YSKY4q 👀 Content of the Week: Jonathan Snow, DMD Post on Recent Meta Algo Updates Meta’s at it again with algorithm changes, and if your CPMs have been all over the place, Jon Snow has the insights you need. His latest post breaks down what’s happening and how to adapt. Catch the full breakdown here: https://bit.ly/4fLrJQd 🎧 Listen of the Week: Earned by CreatorIQ - BK Beauty Co-Founder Paul Jauregui This week’s podcast is a gem for social commerce enthusiasts. Paul Jauregui of BK Beauty shares how they’re crushing it on Amazon, TikTok, and Shopify. A must-listen for brands leveraging TikTok and YouTube for growth. Tune in here: https://spoti.fi/4fTkGFa 🧰 Tool of the Week: HiNOTE App Elevate your digital RSVP game with HiNote! This tool lets you create and share stunning digital invitations, thank you notes, and more—perfect for event-heavy seasons. Discover HiNote here: https://bit.ly/3YLGvAm 🛒 FERMÀT Experience of the Week: 54D Managing multilingual e-commerce can be a challenge, especially when trying to ensure a seamless experience from ad to checkout. 54D tackles this by using FERMÀT to create language-specific funnels that guide users through a journey that matches the language of the ad they clicked on. Whether it's an English or Spanish ad, 54D ensures that customers are taken through a consistent, end-to-end experience. This approach not only simplifies the process but also allows 54D to quickly test and optimize conversion strategies within each language-specific funnel. It’s a powerful way to enhance engagement and drive higher conversions. Want to build tailored, high-converting funnels like 54D? Book a demo with FERMÀT and see how it’s done: https://bit.ly/3YN9sMj

Ever wonder how Dose turns curious clicks into committed subscribers? The secret’s out: with subscription-optimized FERMÀT funnels. Dose, known for their high-absorption wellness shots, tapped into FERMÀT’s experimentation powers to supercharge subscription opt-ins. Here’s the scoop: • Engaging Messaging: Dose’s "5 Reasons Why" listicle, crafted using our advertorial template, highlights the long-term perks of their liver enzyme product, nudging shoppers towards a subscription. • Subscription Perks: With a tempting "subscribe & save 25% + free shipping" offer, Dose made signing up a no-brainer. • Seamless Journey: From the ad to the custom PDP, Dose kept their messaging sharp and consistent, leading to seriously impressive first-order subscription rates. Ready to boost your conversion game? 😎 Click here to book a demo with our expert team. https://bit.ly/3YSNojw

See how FERMÀT funnels help you create targeted shopping experiences for unique buyer personas? Very demure, very mindful. 😌

Unlocking the power of PR with tailored experiences!🔓 What happens when you align your custom experiences with the right audience? You get results that speak for themselves. 🎯 This week, Jen Johnson Latulippe from Gladly Family and UnionBrands shares how using FERMÀT Shop links in PR placements, like with Uncrate, led to incredible conversions. By crafting experiences designed for specific audiences, you can track the true value of PR—beyond just sales. Catch the full episode of FERMÀT Friday on YouTube! https://bit.ly/4dswLiM

Surf’s up, DTC enthusiasts! 🌊 We’re thrilled to announce that FERMÀT is sponsoring Sendlane’s Commerce Roundtable San Diego on September 23-24—the biggest DTC event of the year! Get ready to dive into two days of non-stop insights, game-changing strategies, and sun-soaked networking. Join us alongside DTC heavyweights like YEEZY, HexClad Cookware, Simple Modern, Nood, and Original Grain for: 🎤 10 Morning Keynotes: Learn from the best in the biz. 💼 10 Afternoon Workshops: Roll up your sleeves and tackle real business challenges. 🎧 Live Podcasts & Sunset Sips: Take in those epic San Diego waterfront views while soaking up knowledge and cocktails. And did we mention? The whole event is MC’d by the DTC legend Nick Shackelford himself! Don’t miss out—register now and use code FERMAT25 for a 25% discount on your ticket. 🔗 Register Here: https://lnkd.in/gyzdgNJ Catch you in San Diego! 🌴

Ready to discover the latest in DTC innovation? This week’s roundup from Alexa Kilroy dives into must-know tools, standout stores, and content that’s sure to inspire. Let’s jump in! 🛍️ Store of the Week: Idyll Collective On the hunt for art that breathes life into your space? Idyll Collective's vibrant, beachy prints might just be the perfect find. Their site is a breeze to navigate, and the stunning visuals make shopping a joy. Explore their collections here: https://bit.ly/46ODJfE 📦 Product of the Week: The Little Talk Deck by BestSelf Co Looking to connect on a deeper level with the little ones in your life? The Little Talk Deck from BestSelf offers a wholesome way to spark meaningful conversations. Perfect for parents and family-oriented folks! Check it out: https://bit.ly/46ODJwa 👀 Content of the Week: Tapcart's 2024 BFCM Trends Report Data lovers, this one’s for you! Tapcart’s BFCM Consumer Trends report is packed with insights from top brands like Glossier and Skims. A must-read as you gear up for the biggest sales days of the year. Dive in here: https://bit.ly/4dkLGeU 🎧 Listen of the Week: Don't VLOOKUP Podcast #22 - Ovadia Labaton, Co-Founder TPJ: The Perfect Jean Get the inside scoop on The Perfect Jean's rapid growth from Co-Founder Ovadia Labaton. From working capital to ROAS goals, this episode is a treasure trove for DTC enthusiasts. Tune in here: https://spoti.fi/46P4y36 🧰 Tool of the Week: Recharm Maximize your video content with Recharm, an AI tool that organizes, labels, and makes your video clips searchable. Brands like HexClad and MudWTR have scaled their video production by 4x using Recharm. Discover how it can transform your creative process: https://bit.ly/46ODK3c 🛒 FERMÀT Experience of the Week: ARMRA Keeping your messaging consistent across your funnel is key to driving conversions, and ARMRA's approach to their Immune Revival Colostrum is a prime example. They focus on one core benefit—bloating reduction—from ad creative to checkout. The funnel starts with an influencer-driven ad, then directs customers to a landing page that dives deep into the anti-bloating benefits. This focused strategy ensures that every touchpoint reinforces the same message, building trust and driving conversions. Want to create high-converting funnels like ARMRA? Book a demo with FERMÀT and let’s make it happen: https://bit.ly/4dz99Zo