Ready for your weekly dose of DTC gold? Alexa Kilroy has curated the top picks you need to see—whether you're hunting for fresh inspiration, standout products, or game-changing tools. Dive in and elevate your strategy with these must-know highlights!
🛍️ Store of the Week: drift
Ever thought a car air freshener could be a must-have? Drift’s Instagram ads had us hooked, and their thoughtfully designed site seals the deal. From golden hour UGC to smart homepage elements like urgency-driven scent drops and a simplified global nav, Drift is redefining the car air freshener game. Perfect inspiration for brands with scent-based products! Check them out here: https://bit.ly/3XdrHtb
📦 Product of the Week: Bachan's Japanese BBQ Sauce
Meet your new kitchen staple! Bachan's BBQ Sauce turns a simple chicken and rice dish into a gourmet experience. First discovered on a Target endcap, this sauce is as delicious as it is beautifully branded. Don't miss the Original and Miso flavors—get yours here: https://bit.ly/3YSKY4q
👀 Content of the Week: Jonathan Snow, DMD Post on Recent Meta Algo Updates
Meta’s at it again with algorithm changes, and if your CPMs have been all over the place, Jon Snow has the insights you need. His latest post breaks down what’s happening and how to adapt. Catch the full breakdown here: https://bit.ly/4fLrJQd
🎧 Listen of the Week: Earned by CreatorIQ - BK Beauty Co-Founder Paul Jauregui
This week’s podcast is a gem for social commerce enthusiasts. Paul Jauregui of BK Beauty shares how they’re crushing it on Amazon, TikTok, and Shopify. A must-listen for brands leveraging TikTok and YouTube for growth. Tune in here: https://spoti.fi/4fTkGFa
🧰 Tool of the Week: HiNOTE App
Elevate your digital RSVP game with HiNote! This tool lets you create and share stunning digital invitations, thank you notes, and more—perfect for event-heavy seasons. Discover HiNote here: https://bit.ly/3YLGvAm
🛒 FERMÀT Experience of the Week: 54D
Managing multilingual e-commerce can be a challenge, especially when trying to ensure a seamless experience from ad to checkout. 54D tackles this by using FERMÀT to create language-specific funnels that guide users through a journey that matches the language of the ad they clicked on. Whether it's an English or Spanish ad, 54D ensures that customers are taken through a consistent, end-to-end experience.
This approach not only simplifies the process but also allows 54D to quickly test and optimize conversion strategies within each language-specific funnel. It’s a powerful way to enhance engagement and drive higher conversions. Want to build tailored, high-converting funnels like 54D? Book a demo with FERMÀT and see how it’s done: https://bit.ly/3YN9sMj