FERMÀT’s Post

Topics that have come in that I’ll likely cover: - How to hire exceptional people and what motivates them - How I approach fundraising - How do the fastest growing DTC brands approach experimentation - What’s the best way to design great experiments What else would be interesting?

Founders: How well do you know your competitors? Their narrative? Their voice? Their message? If you don't, you can't exploit something. The content gap. When you understand your competitors, you can effectively exploit the content gap and pull your ideal clients closer as you attack that gap. More on this process in the video! --- 👋 Hi y'all, I'm Kris. 🎒 The founder of Zanate Ventures based in Austin, Texas. 🖋 I'm unlocking core stories and crafting content systems to help well-funded companies drive repeatable revenue. 🤝 To learn how we work, check out the links I share in the comments of these posts and the Featured Section of my profile.

I love a good waitlist strategy. It's such a simple, yet effective way to gauge interest in a new product or service that you're launching. I remember years ago speaking to an entrepreneur who spent a whole year planning, scripting, filming, editing, and building a training program. A WHOLE YEAR. When he launched, it was the first time his audience ever heard of this program that he was building. Can you guess what happened? Crickets. No sign-ups. Mo free trial interest. No dm or email. Just silence. From that conversation with that entrepreneur (I can still remember the sadness in his voice) I realized that you have to talk to your audience way earlier in your product-building process. Use wait lists, polls, surveys, and invite them to hop on a call to ask them questions to make sure that your product will have a market fit. (If you want a list of questions to ask, let me know and I can share in a future post). For example - if you're launching a training program, you may even want to teach the first couple of iterations LIVE, so that you can gauge if your curriculum is hitting the nail on the head, and you don't have a blind spot in your training content. Perhaps leave space for Q&A after those first live training sessions, so you can hear what other questions and pain points your members/students have, that you can include in your current program, or perhaps future programs. 📸 This photo is a story that Katie Steckly shared on her IG yesterday, sharing a wait list with her audience. Katie's brilliant when it comes to many things, but especially when it comes to engaging and involving her audience in all that she does in her business. If you want to check out what Katie's building, I'll leave a link to her IG and waitlist in the comments. #creatoreconomy #membership

The founder story is powerful but most of you don't know how to take advantage of it. Your story isn't just about what you've achieved. It's why you do what you do and how that drives your company. And that resonates with the two most important people for you: • Investors • Customers To build trust, you have to be different from others, be yourself. Here is how you can do that: Structure your posts in 3 parts: 1. Where you started – Be relatable. By sharing stories that others might have also experienced. 2. Why you chose this path – Highlight passion. Explain what brought you here, so people understand your drive/why. 3. Your vision for the future – Inspire action. What makes you different, and what you are trying to achieve? When you wrote this once, it's all about mixing it and explaining it in different ways. PS: As you can see in the picture below, you can create content about EVERYTHING.

A founder on a discovery call said to me the other day, "But I hate being the center of attention." 🙄 I actually hate when founders say that because it doesn't come off like they think it does. This service-based founder went on to say how "in her generation it's not normal to always self-promote." 🙄 I asked her this: ⬇ ⬇ ⬇ ⬇ "If you can't show up and talk about your service yourself, why should anyone else care about it?" Literally. The truth is, saying "you don't like attention" doesn't make you appear more humble than the founder who does self-promote. In fact, it could be holding you back from reaching the people who need you most. The people who have no choice but to self-promote often don't have the luxury of a financial safety cushion, family money, or a "business-as-a-hobby" lifestyle. They understand that in today's saturated online world, it's not just important to let people know you exist – it's absolutely critical. In a sea of bad actors and misinformation, self-promotion is how you cut through the noise and reach the people who are genuinely looking for the solutions you provide. The founders who show up as the megaphone for their business – sharing their stories, talking about their services, and marketing their products – aren't doing it for the people who will judge them. They're doing it for the people who need them. Showing up as the face of your business isn't just an act of courage – it's smart business. -------------------------------- I'm Patrice, a former award-winning TODAY show producer turned storytelling coach who helps entrepreneurs boost income, impact and connection through vulnerable storytelling. If you're hiding behind the excuse of "not liking attention", I challenge you to reframe your mindset.....and ALSO Sign up for my weekly "Storytelling Simplified" for strategies, insights and real life examples of what it means to storytelling effectively in your business. ⬇ ⬇ ⬇ ⬇ ⬇ https://lnkd.in/eRVjVqYi

Go steal this wishy-washy strategy a creator with a million times more reach and budget than you has used to launch a new product no one asked for and make a gazillion guru-dollars so you can retire early and live your best life! Follow me for more out-of-context advice that won't work for your business 🚀

Stop chasing connections—let them come to you. In the business world, it’s better to attract than to approach. Imagine talking about what you like and what interests you, only to be discovered by investors and other founders. And you don’t even have to start from scratch... Every creator-founder you know does the same: ↠ They share how their investors are a pain. ↠ They share the struggles of building a business. ↠ They share opinions on topics that you have no idea about. Simple Formula 🔽 Unique experience + Key insight= 1 Unique post Here’s an example 🔽 ↠ My VA identified a loophole we missed + How to identify loopholes in your systems = How creating systems and finding loopholes can make you more money. You don’t need 20 hours of research, 200 formats, and 2000 hacks. Just 1 good idea to attract the people you want to connect with. Share your latest win in the comments—let’s start attracting the right people! P.S.- Watch this video 👇 by Varun Mayya to understand the power of content. #founder

“When asked about what we do, how do I choose what to share and what to leave out? Everything seems important”, said every #socialentrepreneur. Ever. Not surprising! Presenting your work effectively yet concisely, without overwhelming your audience, is indeed a challenging task. However, it is an essential skill to master! The good news is that there is a tool you can use which can help you craft that concise story. An #elevatorpitch. Traditionally thought of as something you need only when pitching to a funder, the elevator pitch is your secret weapon⚔. It is a tool you can use to ‘force’ yourself into thinking about what are the most important aspects you need to highlight when you talk about your work. Because an elevator pitch has to be brief, impactful and effective enough to communicate the essence of your work and spark interest, it is as much an exercise in selection as it is in restraint. You have to fight the urge to include everything and instead question and prioritize what is truly important. So, if you are finding it challenging to condense the key aspects of your work into a brief and engaging story, create an elevator pitch. Here are some guidelines to help you get started: ➡ Limit to 8-10 slides at most ➡ Focus on only 1 topic per slide e.g. problem, solution, growth plan ➡ Include no more than 2-3 data points or key pieces of information per slide ➡ Create clean and uncluttered slides ➡ Keep the language simple and avoid using jargons ➡ Make it flow like a story And once this is ready, present it to someone who knows nothing about you. Listen carefully to their questions and the gaps they have in their understanding. Then go back and plug the gaps. The result? A story that's concise, compelling, and complete, hitting all the hot buttons. And what more? You will always be pitch ready 😊 #buildingapitch #socialentrepreneurship Social Innovation Circle #pitching #tellingastory #espressotips

If you are a 6-figure founder, it’s your duty to build a Personal Brand Okay, hear me out You are in a position to inspire MILLIONS When you write online, you share - Your experiences - Your challenges - Your wins Which can encourage startup founders and so many other professionals It automatically makes your brand ASPIRATIONAL Because everyone is interested in knowing about a 6-figure founder’s life But, wondering what you get in return? - An engaged community - Increased business visibility - Loyal fans I know as a 6-fig founder, you don’t have time to write online But you can always outsource from someone who can create your stories into content So, let’s talk? (Book a discovery call from the comments below)