Discipline Leader in Digital Marketing & Lecturer | Master of Marketing at UNSW | Educator | Illustrator
A hot dog? 🌭 Yes, that’s right—a hot dog! That’s what it took for restaurateur Will Guidara to dazzle some visiting clients who were fine dining at his four-star, award-winning restaurant, Eleven Madison Park, in New York City. According to the hospitality mogul, his success was the result of dedication, hard work, and attentive listening to his customers. He penned the concept of ‘Unreasonable Hospitality’, a philosophy based on transforming ordinary transactions into extraordinary experiences. He highlights 3 key points for achieving success when serving people: 1. Be present. Care about what you are doing. Listen to what people are saying and not saying. 2. Take what you do seriously, without taking yourself too seriously. 3. Give people a sense of genuine belonging: ‘One size fits one’. Don’t treat people like a commodity. According to Will, we live in a service economy. This means that making good products is just not enough. He goes beyond to say that it’s not the cost of the gesture that matters; it’s how it makes people feel. #hospitalityindustry #customerservice #valuecreation #branding #success #restaurants