Few&Far’s Post

How do you demonstrate the intrinsic strength of Castle Lager, in this modern era of communications? Do you tell a story or put your purpose on your sleeve, bread of the nation, made from the by product of brewing Castle Lager, does good and answers the brief! Tip my hat off to this campaign.

Working with the best minds is truly the best.

Stay tuned for this issue!

It is always good to work and eat together ! Team is a succes never a person.

The World Beer Cup is over and that was a blast to judge with so many experts! Here are some stats worth sharing:   - 329 medals awarded out of 9300 entries gives you 3.5% chances of success. - 19 countries out of 50 got medals - 66 medals were awarded to countries outside of USA. That’s 79.9% of the medals for USA. - Only 1 of the 110  categories had no gold: Belgian style Ale or French Style Ale - The Juicy/Hazy IPA category had 326 entries giving you a probably for medal of 0.92% - The South German-Style Bernsteinfarbenes Weizen category only had 14 entries giving you 21% chances of medal. - Germany collected 12 medals, all in German classic styles - Italy brews the best English Ale, Netherland brews the best Belgian Dubbel and Mexico brews the best Kolsch - Medal split: Asia: 14 Europe: 18 South America: 9 Middle America: 4 North America: 280  Oceania: 4 Africa: 0   Bottom line and beyond statistics, if you want to win: #1. You must participate #2. You must send a fantastic beer with the highest freshness potential #3. You need to put it in the right category  

Judgment ⚖ - Western Cape High Court - application for leave to appeal – test for leave to appeal – firstly, reasonable prospects of success – secondly, where the court comes to the conclusion that there is some other compelling reason why the appeal should be heard. “…The conclusion is that the appeal does not bear prospects of success is significantly strengthened when one considers that the determination of a just and equitable remedy is a discretion in the true sense and an appellate court may not interfere unless it is clear that the choice the court has preferred is at odds with the law.” #CourtJudgment #LeaveToAppeal #LegalUpdate #Law #AnnekeWhelanAttorneys #LitigationAttorneys #CommercialLitigation 

Guinness seems to go from strength to strength in the On Premise even here in APAC 🍺 and becoming the sponsor of the Premier League demonstrates the brand's significant growth at a global level. CGA by NIQ OPUS consumer research in key APAC markets, shows high penetration levels and large increases for Guinness brand consumption across Beer drinkers in 2024; Australia: +5pp vs 2023 South Korea: +4pp vs 2023 and No. 4 rank in International Beer brands Japan: No. 2 rank in International Beer brands 2023 New Zealand: No. 6 Rank in International Beer Brands 2023 For work, I recently visited the UK and one of my oldest friends took me to what he described as the "hottest venue in London right now". It turned out to be an Irish Pub called The Devonshire in the centre of London which according to him served "the best pint of Guinness outside London". It was packed... and the only drink being drunk as far as I could see was a Guinness. It wasn't a surprise to learn that Guinness in 2023 was the most popular beer in the UK On Premise and shows the headroom for other markets. The sporting occasion plays a key part in On Premise consumption in both live sports viewing in venues and actual Stadium consumption with a strong product-market fit for beer. Additionally, in times of uncertainty, consumers flock to quality and trusted brands to reduce risk in choice and provide known value. Guinness is capitalising on this through the consistency of their messaging and brand equity built over decades and the sports sponsorship will only cement this position globally. #OnPremise #Beer #Insights #Guinness #CGAbyNIQ #OPUS Tom Graham Samiksha Chopade Jaepil Sohn Kotaro Katayama

Unlocking exponential growth with a Fractional CMO: See how our tailored strategies are driving measurable results for our clients. #FractionalCMO #MarketingExcellence

The cheers are fading, and the dust is settling, but the spirit of the Vinsys Premier League still thrives! As an avid cricket fan myself, I know the magic this sport holds. But the VPL's true power lies beyond the boundaries of the pitch. It's about forging unexpected bonds, igniting hidden talents, and fostering a genuine camaraderie. We saw colleagues break down departmental barriers, cheer loudly for teammates, and discover strengths they never knew they had. These bonds don't fade with the final whistle. They translate into improved communication, collaboration, and trust back in the office. Teams that play together work together, and that's the real win here. The VPL wasn't just another annual sporting event but an investment in our people, our greatest asset. So, let's raise a bat to the VPL and everything it signifies: The power of shared passion. The magic of teamwork. The unwavering spirit of a company that puts people first. Onwards, Vinsys team, onwards! #MAslam #Vinsys #TeamWork #Cricket #WellbeingAtWork #TeamBuilding

In my career as a BDM and Account Manager I have had the pleasure of giving away many different things to entertain my customers. I have simple things like a bottle of booze to footy jumpers, tickets to matches and running BBQs for teams. Do you think it is better to offer something the entire team can enjoy or something only the manager or a select few can use? For example: a) A ticket to the Melbourne Cup in a corporate tent or b) Tickets for your whole team to enjoy a day at the races on any given weekend To my management readers, which would you prefer to receive? To my Account Managers and BDM readers, which would you rather offer? Leave your comments below and share this post to see what your colleagues think.