Tomorrow is the 250th Anniversary of the Boston Tea Party and it's been a thrill to partner with Avalara on their reenactment in Boston Harbor as well as extensive research exploring America's increasingly complex relationship with tax.
Today, Avalara CEO Scott McFarlane shared his thoughts in Fortune on this 250-year long tax evolution and how it's impacting businesses today (hint: it's not necessarily for the better).
Read here: https://rb.gy/5gnwol
Tomorrow is the 250th Anniversary of the Boston Tea Party, and we’re reliving our own harbor tea dump reenactment.
We brought a few colonial guests to join Scott McFarlane, Scott Peterson, Jayme Fishman, and Avalara on the Boston Harbor. Check out the recap of our recent event in Boston Harbor.
Do your special skills scare people 👻
Just because your unique skills make people nervous does not mean your abilities are SCARY 🎃
It just means it is not THEIR wheelhouse. It’s my job as the Marketing Director to help my teammates feel prepared and capable for marketing days. Everyone wants to help meet the needs of the children and young adults in our programs. Marketing is a tool to get us there!
I like to sending the team samples of what we’re going to work on when we are scheduled to meet. I also do my best to write out scripts and choose sounds that I know they will get on board with!
We all have qualities that are valuable. We really are better together.
How do you collaborate with team members to make your workplace more fun and comfortable for all?
**Secure Your Spot**: Time's ticking! Get your tickets for our Nov 9th event at the Lone Oak Barn in Round Rock. Don't miss out on this amazing night! You can buy your tickets here or by following the link in our bio.
https://lnkd.in/grpqbD7Y
Sunday was St Patrick’s day. A global day of celebration of Irish culture which feels like it’s getting bigger each and every year in its scale.
So what better day to jump in, join the fun and see if you can get people to reappraise what they drink … and whether there might be more than Guinness to enjoy.
That’s what Kahlua did. And people loved it.
🎉 The atmosphere/ambience, infectious enthusiasm, jolly
🎻 The music (contributing to the above)
🤣 Funny - the story, the facial expressions, the Tucan, the twist
😯 Surprise/curve ball - the moment of him turning round with a cocktail, the play on Guinness
🍸 The twist on tradition and acceptance - celebrating non conformity, affectionate
It also gives them a powerful positive association or space to be part of the big event. Being a part of St Patrick’s day.
This all meant that the ad was seen as incredibly well loved, resonant, highly distinctive and really did make people who wouldn’t have considered Kahlua pre seeing the ad actually want to try it. Only 3% considered the brand before being exposed to the ad in the middle of programming surrounded by other ads …. And after, 22% would consider it.
Now to the elephant in the room. Not everyone realised or remembered it was a Kahlua ad. We show the ad as part of an ‘ad break’ with other ads in the middle of programming then ask what brands people remember being advertised. The number mentioning Kahlua is less than we’d often see. BUT - there is an additional 10% who talked about espresso martini (which benefits Kahlua).
Inevitably …. There are also 7% who remember Guinness.
Now we could see that as a really bad thing … or we could weigh up a few things:
- It’s a smaller brand. They have a lot to gain by being part of St Patrick’s day, being another drink to consider, being humorous, being an accepted drink.
- The way it positions Kahlua cleverly as an alternative. An attractive one. A fun one. An accepted one is very clever.
- Is Guinness really a competitor? Or given the number who do get the brand, is attaching the love so many feel for Guinness powerful?
- Could Kahlua habit stack on Guinness as James Clear would say? When you’ve had enough Guinness you move seamlessly to Kahlua or an espresso martini
I say well done to Kahlua, Pernod Ricard and Wieden + Kennedy
Sign up to the newsletter for insights into an interesting ad each week.
https://lnkd.in/e-VVDCSChttps://lnkd.in/ema3AbMW#consumerinsights#kahlua#advertising#marketing#effectiveadvertising#stpatricksday
My latest video and article for WTOP News is on a subject that is very near and dear to my heart: cats! Learn more about D.C.'s newest cat cafe below ...
Fans of fluff, rejoice! D.C.’s Georgetown neighborhood has a brand-new cat cafe, called Mèo Maison. Learn more about upcoming events at the cat cafe and what else you should know on WTOP: https://lnkd.in/e5uwVHTE
(🎥: WTOP/Michelle Goldchain)
AO Globe Life: Life Insurance (LLQP) CO-Executive Producer, Now hiring (remote), Mentor, Build & Protect Generational Wealth, Protecting Families Futures and Personal Growth for my Team.
What are your goals, mine is to be partner by my 60th birthday March 16 2025. If you do not put a date on it how do you know the timeline. I have 13 months to achieve this.
If you are looking for an amazing #opportunity why not come along and join me so you can #acheive your #goals nothing is impossible if you have a #plan.
#successmindset#successjourney#youvsyou
Message me if you want to learn more about what I do.
For those you of heading out to celebrate St Patrick’s Day tomorrow, here’s a few tips to make sure you can still be the life of the paddy and make it home safe 🍀
"Cheers to the season of celebration among fellow insurance professionals! 🎉 It's that time of year when we come together to connect, share insights, and celebrate our industry's achievements. TelaClaims executive team is looking forward to connecting with likeminded professionals and exchanging ideas that drive our industry forward. #InsuranceProfessionals#Networking#IndustryInsights"
A special thanks to Elizabeth Popkins, David Milton, and TelaClaims for being one of our Bronze Sponsors for the always classy and fun Holiday Gala. Enjoy their company, share a drink, and a dance on December 8th.
Visit their website to learn more using the link below.
TelaClaims
https://lnkd.in/eqWVi97a
The Gala is sold out and the waitlist has been closed!
A well earned pint! 🍻
After a full two days of stimulating discussion, our researchers have taken to The Tap House, Nottingham to relax for the evening.
Afterwards, we made sure to re-fuel the team with a Latin-American feast at Las Iguanas 🌮 🌯
