Financial Communications Society’s Post

There is a massive opportunity for asset managers to market alternative investments to advisors, but challenges abound. Our longstanding Community Partner Wentworth Financial Communications has identified seven common pitfalls when promoting alts to retail investors—and offers strategies to turn these challenges into a competitive edge.   #DemocratizationOfAlternatives #AlternativeInvestments #AssetManagement   https://lnkd.in/ds7aY7EW

With great honor, the Financial Communications Society is thrilled to announce the 2024 Class of the FCS Portfolio Hall of Fame. As a testament to the creativity, innovation and impact of campaigns that have left a lasting memory on the financial marketing industry, we welcome: “Fearless Girl” from State Street Global Advisors “Time Out Solitary” from E*TRADE from Morgan Stanley “Invest in a Beautiful World” from OppenheimerFunds We look forward to celebrating each campaign at the upcoming SOLD OUT FCS Portfolio Awards Gala. To learn more about this accolade, read our news release: https://lnkd.in/eJ_U9NRA #fcs #fcsportfolio #fcshalloffame #fcsawards

The two most exciting phrases to hear in the Financial Communications Society community are: "You're a Portfolio finalist" and "The FCS Portfolio Gala is SOLD OUT." In record-setting time, we've sold out our May 2nd Gala - where we'll celebrate the 85 finalists listed below. Special thanks to our Gala headline sponsors: GOLD: MassMutual (Jennifer Halloran) SILVER: Mizuho Americas (Cheryl Gilberg) BRONZE: Invesco US QQQ (Katy Brady), McKinney (William Batchelor), State Street Global Advisors (John Brockelman) JUDGES' CHOICE AWARD: Dotdash Meredith (Katherine Divney) COCKTAIL RECEPTION: Arbor Realty Trust (Amanda Cervone) CREATIVE AGENCY: 2112 Communications (Phil Hawkins) COMMUNICATIONS AGENCY: Water & Wall (Andrew Healy)   #fcs #fcsportfolio #fcsawards

The 30th Annual FCS Portfolio Awards, May 2 at the Ziegfeld Ballroom in NYC. Information about sponsorships as well as table reservations, tickets, and the lists of finalists and judges, can be found here: https://lnkd.in/gcJWTKwc THIS EVENT WILL SELL OUT WEEKS IN ADVANCE. Act now! #fcs #fcsportfolio #fcsawards

FCS’ Kevin Windorf was interviewed yesterday on The PRWeek Podcast with hosts Steve Barrett and Frank Washkuch. They talked about the FCS and our mission of community, education and philanthropy, as well as the upcoming FCS Portfolio Awards. Listen here: https://lnkd.in/e7UnZE54 #fcs #fcscontent #fcsportfolio #fcsawards

Logica Research is presenting a free live webinar: Money Conversations with "Gen Z" on January 25 (1pm ET/10am PT). Lilah Raynor, CEO & Founder, will share insights about how Gen Zers are thinking about their money so you can build the products, services and experiences that will attract this financially savvy and savings-oriented generation. Register here: https://hubs.ly/Q02fHlxw0 #money #genzmarketing #futureofmoney

FCS CEO Kevin Windorf penned a piece in Bulldog Reporter on the evolution of financial marketing over the course of three decades, evidenced by FCS Portfolio Award submissions and winners. Our award categories alone show the progression of this industry and we’re excited to see what is submitted this year. You can read Kevin’s full piece here: https://lnkd.in/e5-bSZtr   This year's Portfolio competition has a deadline of February 21st: https://lnkd.in/gcJWTKwc. #fcs #fcsportfolio #fcsawards

The FCS Portfolio Awards are NOW OPEN! Honoring creative excellence in financial marketing, communications, and media, our Portfolio Awards competition is open for all industry professionals ready to show off their 2023 achievements. Award categories include Branded Content, Branding & Advertising, Digital Media, Employee Communications, Event Marketing, External Communications, Integrated Marketing, Media Strategy, and Public Relations. Call for entries closes Wednesday, February 21, 2024. For full details about the Awards, visit https://lnkd.in/gcJWTKwc #fcs #fcsportfolio

The FCS is proud to announce the launch of our Members-Only Mentoring program for 2024. https://lnkd.in/enjPYRpa This will be our fifth year running our successful initiative – over 100 members have participated in the past! Our program matches mentees and mentors based on their career goals, experience and interests. Applications for both roles are open now and will close on January 19th. Mentoring will begin in January, kicking off with a virtual get-together for all participants. The FCS Mentoring program provides a unique opportunity to be mentored by a more senior executive in financial marketing, communications, or media. The time commitment for the program is only one hour per month, starting in January and ending in December. Questions can be directed to any of our committee members: Alyssa (Brady) Angelucci, Tad Fabiaschi, Anna Gutowski, Paul Leibowitz, Karen List, Sheevani Raikundalia #fcs #fcsmentoring

Who is in the FCS Portfolio Hall of Fame? "Priceless" from Mastercard and "Talk to Chuck" from Charles Schwab were inducted in 2019. Who will be inducted in May 2024? You get to vote NOW. View the 10 nominees and cast your vote here: https://lnkd.in/gHaHpkcj Who's in the running? E*TRADE from Morgan Stanley, Fidelity Investments, Goldman Sachs, Hiscox USA, Mastercard, OppenheimerFunds, State Street Global Advisors, Prudential Financial, and Visa. #fcs #fcsportfolio #fcshalloffame