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“RTD tea is increasingly being positioned as a better-for-you alternative to traditional soft beverage categories such as carbonates, leaning on the positive consumer perceptions of tea as a natural, healthy ingredient.” Finlays’ Director of Strategy & Insights, Sian Edwards, reflects on the growth of the RTD tea category in this new article from Beverage Industry Magazine. In line with a consumer-driven focus on health and wellbeing, Sian reveals positive trends in the tea market which are fuelling this growth. Read the full article here: https://lnkd.in/dQ99Kz2J #ThisIsFinlays #BeverageIndustry #BeverageSolutions

Health attributes drive growth for tea, RTD tea category

Health attributes drive growth for tea, RTD tea category

bevindustry.com

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