FINN Partners’ Post

As a famous Chinese saying goes, "women hold half the sky". In travel as well, Chinese women are in charge: they make up to 80% of travel decisions and accounted for 6 out of 10 Chinese tourists last year. With China reclaiming its position as the top spender on international travel in 2023, not only has Chinese outbound travel bounced back, it is roaring forward. Thanks to my colleagues Jenny Lo, Catherine Feliciano-Chon and Joshua Wang we now have some new insight into the motivations of Chinese luxury female travellers, with the new report "China's Women in Charge" launched at ILTM , based on a survey of 800 respondents. Some highlights: - More women are embarking on journeys to commemorate personal accomplishments (+7.4%), rejuvenate themselves (+6.5%) and seek out new experiences (+2.5%). These motivations are complemented by traditional reasons such as spending time with family (+5.9%). - Conversely, motivations like seeing specific landmarks (-6.0%), escaping daily obligations (-5.5%) and shopping (-4.9%) are decreasing. - While traditional luxury elements such as accommodations remain important, 31% want more amenities and services that are thoughtfully-designed for females, believing that such elements will make their travel experiences much more meaningful and enriching. For more, check out the report in the link below. #finnpartners #luxurytravel #chinesetravellers

🇨🇳 New research by global travel practice FINN Partners investigates the shifting travel habits of affluent Chinese female travellers and how wellness is influencing their travel choices 🇨🇳 The report, called China’s Women in Charge: Latest Trends among the World’s Largest Travel Spenders and Decision Makers, draws insights from a survey of 800 high-value Chinese women. According to the UNWTO, China reclaimed its position as the world’s top spender on international tourism in 2023, with female travellers accounting for almost 60 per cent of the country's outbound tourists. Given their significant spending power and economic status, these high-net-worth Chinese women are poised to powerfully influence the future of luxury travel and wellness. #spa #spaindustry #wellness #wellnessindustry #China #travel #luxurytravel #luxuryspa #luxuryhospitality #hotels #hospitality #trends #research #data #consumers Photo credit: Shutterstock/Dasha Petrenko

Young, female Chinese tourists are all over travel news right now, which is such an interesting development. A quick list of 8 points I've seen across a few different articles, social feeds, blog posts, etc: - There's a significant increase in younger, upwardly mobile female travelers from China, driving the post-pandemic rebound. - The majority of outbound travelers from China are female, with many falling in the 18 to 29 Gen Zish age group. - These women are interested in culturally enriching experiences, independent travel, nature activities, and cultural immersion. - They also prioritize safety, wellness, and support services. Interested destinations should not forget to cater to these needs. - Shopping ranks high as well, with many researching shopping activities before trips. - Singapore remains the top destination, followed by Thailand and South Korea, mostly due to factors like visa-free access and proximity. - Travel to the United States from China remains subdued because of challenges like tough visa regulations and geopolitical strains. - Chinese domestic travel is also booming driven by factors like high-speed rail and self-drive travel options that help explore the country's diverse destinations. #travelandtourism #tourismindustry #destinationmarketing #china

✈ Are Chinese travellers coming back to the UK and the West of the world? Have their travelling patterns changed since COVID? Recently I caught up with our Shanghai-based Head of China, Julia Wang, who spent two weeks with us in London. I asked her the above question... 🚀 Great news: China finally bounced back after the pandemic! 💡 Key insights from Julia's first-hand observations: - "By 2024, basically this year, a lot more people started traveling and they're coming back as me to UK, to London and also going back to France, Italy, the US and Southeast Asia." - "For the Chinese young generations, they like to do their own trip in the smaller groups. They want to have a very good memories and experience." 💡 Other key facts and stats you should know: - About 489m domestic trips were made in 2023, generating Rmb4.9trn (US$679bn) in tourism revenue. Spending per domestic tourist in 2023 has already surpassed its pre‑pandemic levels, reaching a five‑year high. (Source: China's National Bureau of Statistics) - Countries that reopened their borders earlier, such as South Korea, Australia and Singapore, saw their respective outbound tourism levels recovering to more than 65% of their pre‑pandemic levels one year after reopening, even with covid-related restrictions in other countries. - Earlier this year, Chinese officials set a target of weekly flight capacity to achieve 80% of its pre‑pandemic levels by the end of 2024. - Although the number of outbound travellers will continue to rise, the preference of Chinese tourists will gradually shift away from shopping overseas to consumption of cultural and experiential products.  Did you see more Chinese travellers coming back to your country? How are you catering for their changing needs? Wish you continued success, Sally Maier-Yip 葉運珍 ✨ 11K | China-Specialist Communications Consultancy #tourism #Chinese #travellers #travel #culture (Source: The Economist Intelligence)

The results of our first-quarter travel sentiment survey for China are now available. This iteration, with feedback from over 15,000 participants, is not only our most comprehensive to date but also ranks among the largest of its kind conducted in China. Thanks to Skift for covering the launch of the survey. "The focus is on emergence of a new cohort of digitally-savvy travelers seeking culturally enriching experiences. This demographic is predominantly young, female, and educated, with many opting for solo trips." https://lnkd.in/g-AiqNkK #chinatravel #chinamarketing #china #chinaeconomy

Where did Chinese travellers go in Europe in Q1 2024? Where are they heading? Since China reopened its borders, Europe has seen a resurgence of Chinese tourism, with Italy, France, Switzerland, Germany, Spain, and the UK leading the charge. 🇬🇧 The UK has seen a particularly promising start to the year, with January visitor numbers surpassing 2019 levels by a remarkable 29%. 🇫🇷 France has also seen a remarkable increase in Chinese tourists, with trips rising by 80% and Paris hotel bookings soaring by 108% in June, likely driven by the upcoming Olympics. 🇩🇪 Germany is another hotspot, with flights doubling and hotel bookings jumping by 150%, alongside a 25% price increase, due to events like this year's EUROs. This is an opportune time for the hospitality and travel retail sectors to capitalise on the influx of Chinese tourists. Will Chinese travellers increase their spending post-COVID? Have their spending habits and preferences evolved? I'd love to hear your thoughts! #chinesetravellers #chinamarketing

The numbers don't lie. Recovery isn't quite there yet but here is my burning question. With the China Visa agreement and tourist numbers not far away from what it used to be, can Singapore cope when for example the Chinese tourist market recovers? Wii the easing of visa and the enthusiasm of Chinese visitors to a safe, clean and attractive Singapore bring our infrastructure to its knees? Covid notwithstanding, the Chinese tourists are certainly starving to travel. When they do decent upon Singapore, will it be all rosy for the tourism industry and Singapore in general? Have we bitten off too much than we can chew? Share your opinions my fellow enlighten LinkedIn experts. Next - Prev - https://lnkd.in/gsJKHxBf I am a member of #lbfalumni and #skyhightower tribe. #tourism #tourismtrends #singaporetourism #infrastructure https://lnkd.in/g88AViqC

🌍 Hong Kong travelers are setting their sights on global adventures again! ✈️ The latest 2024 Ipsos Holiday Barometer by Europ Assistance reveals that Japan (41%), mainland China (20%), and Thailand (15%) are the top destinations for residents of Hong Kong. This information comes from a survey of 1,000 consumers in Hong Kong, as part of a larger survey covering 21 countries. The report, which surveyed 1,000 consumers in Hong Kong, indicates a strong desire for travel despite concerns about inflation. Read the full report for more insights on global travel trends: https://lnkd.in/eG8pB32s #traveltrends #HongKong #2024travel #travelindustry #EuropAssistance #Ipsos

Chinese women lead 70-80% of travel decisions and make up nearly 60% of Chinese tourists, putting China in the #1 spot as a top spender in international travel. Our latest report with ILTM Asia Pacific“China’s Women in Charge” reveals new insights into their travel motivations and preferences, debunking myths and highlighting their role in shaping luxury travel's future. We identified six key traveler archetypes: - Daring Dragon - Curious Deer - Mama Tiger - Magnificent Phoenix - Spirited Dolphin I was told that I resemble a Daring Dragon. 🤔 Which archetype resonates with you? Share your thoughts! 🌟 #LuxuryTravel #WomenInTravel #FINNPartners #ILTMAsiaPacific #TravelInsights

🗞️ 🇨🇳 More than a year since China reopened its borders, some 63 percent of its residents say they’re ready to return to exploring the world, according to a survey published on Wednesday, which Bloomberg previewed. They plan to venture further afield than previously, with just 10 percent spurning international travel altogether — a significant shift from a year ago, when more than half of China’s consumers said they had no plans to go abroad and 31 percent said they weren’t even interested. The return of China’s travellers has long been awaited in the travel industry, which is expected to surpass pre-pandemic levels this year by contributing $11.1 trillion to the global economy. The March 6–19 survey by marketing solutions firm Dragon Trail International queried 1,015 mainland Chinese leisure travellers located in 127 places, including first-, second- and third-tier cities.🏙️ Full story https://lnkd.in/eixUkt8t