Catalyst | July 2024
This month, we investigate the parallels between the Dot-com boom and the Dot-AI hype, advise luxury brands on building resiliency, explore the role of affluent Chinese women in the travel renaissance, get expert insight into overcoming the youth mental health care gap in U.S. schools, and so much more.
Tech - Navigating the Wild West of AI
FINN Luxe - How can luxury brands build resilience in the face of growing market headwinds?
Education - Overcoming the mental health care gap in U.S. schools
Travel - Who’s pulling the purse strings in China? + Should travel brands solely rely on PR to get in front of their target audiences? + What do meeting planners look for in destinations?
Marketing + Comms - Is AI-generated video growing up?
Health - Telling truth from fiction in the age of health influencers
Consumer Lifestyle + Sports - How sports influences culture
Manufacturing - Where does media relations fit in the sales funnel?
Momentum - Agency awards & growth
TECH
Navigating the Innovation Hype Cycle: Communications Best Practices for the Dot-AI Era
Artificial intelligence is shaping up to be the most transformational technology since the internet, reshaping society in unprecedented ways. But it is still early days in the Dot-AI Era and we are just beginning to scratch the surface of this technology’s potential benefits — and dangers.
Join us, PRWeek and FINN Partners, for a lively discussion on how to navigate this dynamic landscape where we'll explore the parallels between the current hype surrounding generative AI and the early days of the internet. Our panel will provide insights on creating effective communication strategies that stand the test of time and share tips for staying ahead in a fast-paced, ever-changing environment.
Register here
Is Dot-AI the New Dot-com?
By: Sabrina Guttman , Managing Partner, Global Tech Practice Lead
What do the AI and dot-com booms have in common? Both sat at the intersection of innovation, regulation and valuation of the digital realm and reshaped the future of the internet. Find out how to navigate regulatory landscapes, drive sustainable growth and stay ahead of the curve.
Explore here
FINN LUXE
Luxury Playbook 2024: Building Resilience Through Creativity
Driven by growing purchasing power across diverse markets and the proliferation of touch points, the appetite for creative excellence presents new opportunities and challenges in branding, storytelling and marketing. The FINN Luxury Playbook provides an overview of these opportunities and challenges for the year to come, with a view to help brands build resilience in the face of growing market headwinds.
Find out more
EDUCATION
A Critical Lack of School-based Mental Health Professionals
By: Jeremy Cesarec , Partner
One of the most effective ways to address youth mental health challenges is through education and awareness. Schools play a crucial role. However, many schools are underfunded and ill-equipped to handle students’ mental health needs.
We sat down with Jeremy Glauser , Founder and Board Chairman for FINN client eLuma , to explore the obstacles students and educators face due to a lack of mental health professionals and solutions to improve outcomes for young people.
Read the full Q&A
TRAVEL
China’s Women In Charge
China is the top spender on international travel, while Chinese women make 70-80% of all travel decisions and account for more than half of Chinese tourists. Given their increased spending power and economic status, high-value Chinese female consumers will continue to have a profound impact on Luxury Travel.
In collaboration with ILTM Asia Pacific, we present an industry report to dispel common myths and reveal the latest insights on the motivations and expectations of high-value Chinese female travelers and the role they play in shaping the future of luxury travel.
Download the report
The Future of Public Relations is Social Media and Influencers
By: Jennifer Hawkins , Managing Partner, Luxury & NY Travel Lead
It’s no secret the digital communications landscape is constantly changing, especially when it comes to travel. GenZ and millennials are driving that evolution, using TikTok and Instagram as their go-to travel decision-making tools with increasing frequency. Social media and influencers can help brands go beyond traditional PR tactics to get in front of their target audiences.
See how
Ensuring Sustainability, Accessibility, Cost Efficiency and Safety: Key Priorities for Meeting Planners Revealed in FINN Partners’ Latest Study
By: Barry Reicherter , Managing Partner
Not all meeting destinations are created equal, and for meeting planners, some key factors are more important than others.
Recommended by LinkedIn
Learn what really matters to planners, their expectations and desired outcomes, and how FINN helps clients understand their audiences with data-driven insights to reach their business goals.
Dig into the data
MARKETING + COMMS
Why Toys”R”Us Used OpenAI’s Sora to Create an AI-generated Video
As early adopters start using AI-based video in their brand creative, FINN Senior Partner Greg Swan shared some thoughts with Digiday’s Marty Swant about the opportunities and challenges as the industry grows up.
Dive in
HEALTH
Insta-health: The Dual Edge of Influencers in Modern Healthcare
By: Kanika Gupta , Associate Vice President
Scrolling through your feed isn’t just about likes anymore—it’s about transforming how we access and engage with medical information. See how influencers are bridging gaps in healthcare communication and raising awareness. As healthcare communicators, we should navigate the challenges and amplify the benefits.
Learn more
CONSUMER LIFESTYLE + SPORTS
Shaping a Sports Marketing Practice for the Demands of a Lifestyle-Driven World
By: Missy Farren , Managing Partner
The Consumer Lifestyle and Sports (CLS) team has more than two decades of experience in the sports industry and a laser focus on leadership in areas like league representation, women’s sports, sports tech and more. Get insight into the team’s passion and expertise in this dynamic industry.
Get started
MANUFACTURING
Building Credibility and Awareness: Media Relations for Manufacturing Brands
By: Yulia Tribrat , Partner
How can manufacturing companies enhance brand visibility, drive growth and position themselves as industry leaders with a strategic media approach?
Explore here
MOMENTUM
Leading Paris-Based Arts Agency, Claudine Colin Communication (CCC), Joins FINN Partners
FINN Partners Launches FINN Luxe Offering, Releases Luxury Playbook in Partnership with Mintel
FINN Partners Promotes Brent Wilson to Global Head of Creative, Elevates Three Regional Creative Leads
Communications agency 360 rebrands to FINN Partners Ireland
Destinations International Appoints FINN Partners as PR Agency
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