We were honored to help our client Alliance for Paired Kidney Donation gain earned media coverage from their recent 3-way kidney exchange that saved three lives across the globe! Here is how our team was able to help bring this story together: 1) Collaborated with the participating transplant centers and APKD 2) Pitched it to the media 3) Coordinated details with reporters, transplant centers and recipients 4) Provided social media coverage Through this story, our team helped APKD spread awareness of their lifesaving mission to a broader audience. Watch more below! #OrganDonation #Transplant #TransplantProfessional #TransplantLogistics #DigitalMarketing
Via CBS 17 (WNCN) - When a Raleigh, NC musician needed a kidney, a friend of a friend offered to donate hers. The offer led to a kidney transplant chain stretching from the Triangle (Durham, Chapel Hill, Raleigh area) all the way to Denmark. Our team at APKD was honored to facilitate this 3-way kidney transplant chain. And with the help of our Nobel prize-winning kidney matching algorithm, we saved the lives of three patients! ❤️ Read more about this story of hope here: https://bit.ly/3SO1v6E #APKD #PairedDonation #KidneyDonation #SavingLives
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8moGreat job, team! So happy to see this inspiring story of saving lives through paired donation shared on such a large stage.