First Media US’ Post

🚨 New Smartly.io video case study alert 🚨 Global food solutions group and meal kit delivery service provider, HelloFresh, is focused on driving growth among new customers while continuing to delight existing audiences across social media platforms. Tasked with operating advertising across 13 different countries, the creative and performance media teams at HelloFresh sought to test Meta’s Advantage Shopping Campaigns (ASC) powered by machine learning and AI. Check out what HelloFresh had to say in the video, showcasing the successful collaboration and the positive impact Smartly and Meta ASC+ has had on their campaigns. Spoiler alert! Across 13 countries, Smartly delivered impactful ads with creative diversification that have not only boosted brand visibility but have also led to incredible outcomes: ✨ 80% time freed up ✨ 9% lower CPA https://lnkd.in/dwgfmJfr

Our high-performing ad for Revive Superfoods doesn’t mention the product until the 17-second mark. Why? Smoothie buyers are sophisticated: - Millennial / Gen Z audience - Knows exactly what an ad looks like Here’s the strategy behind this ad and why it works: The Insight: Making smoothies on your own is a bigger waste of time and money than you think. The Concept: AIDA-style video with a long intro about the pain of making your own smoothies. The Reasons To Believe: → Tons of delicious chef-crafted flavors → Delivered right to your door → Affordable → Simple to make The Creative Approach: → Long organic-style intro → Macro product shots → Heartbeat editing method → Website scroll → Value messaging --- Are you a 7-9 figure DTC brand that’s tired of launching the same old failing creatives? Send me a DM and let’s game-plan a way to turn around performance.

Six months ago, I walked into a KFC, expecting just a quick bite to eat. Little did I know, I was walking out with a handful of lessons that would shape my digital marketing strategy. Here’s what I learned from the fried chicken masters: 1. 𝐂𝐨𝐧𝐬𝐢𝐬𝐭𝐞𝐧𝐜𝐲 𝐢𝐬 𝐊𝐞𝐲– KFC doesn’t just serve up chicken; they serve up a *brand*. From Colonel Sanders to their iconic slogan, every touchpoint screams “Finger Lickin’ Good.” Ask yourself: is your brand voice just as strong? 2. 𝐁𝐞 𝐇𝐮𝐦𝐚𝐧, 𝐁𝐞 𝐄𝐧𝐠𝐚𝐠𝐢𝐧𝐠– Whether it’s a witty tweet or a quirky campaign, KFC knows how to speak to its audience on social media. Are you connecting with your audience or just speaking at them? 3. 𝐆𝐨 𝐁𝐢𝐠, 𝐆𝐨 𝐕𝐢𝐫𝐚𝐥– Remember when KFC launched fried chicken-scented candles? It may sound wild, but it got people talking. Don’t be afraid to step outside the box – that’s where the magic happens. What bold idea can you bring to the table? 4. 𝐒𝐦𝐚𝐫𝐭 𝐓𝐚𝐫𝐠𝐞𝐭𝐢𝐧𝐠 𝐏𝐚𝐲𝐬 𝐎𝐟𝐟– KFC knows who loves their chicken, and they make sure to target those audiences with personalized ads. Are you reaching the right people with the right message at the right time? 5. 𝐂𝐫𝐞𝐚𝐭𝐞 𝐅𝐎𝐌𝐎– KFC thrives on limited-time offers and seasonal promos. They know how to make you feel like you’re missing out if you don’t act fast. How can you create that same urgency for your audience? Next time you enjoy a bucket of fried chicken, think about the marketing brilliance behind it. 🍗 🆓𝐖𝐚𝐧𝐭 𝐭𝐨 𝐥𝐞𝐚𝐫𝐧 𝐡𝐨𝐰 𝐭𝐨 𝐛𝐫𝐢𝐧𝐠 𝐭𝐡𝐞𝐬𝐞 𝐬𝐭𝐫𝐚𝐭𝐞𝐠𝐢𝐞𝐬 𝐢𝐧𝐭𝐨 𝐲𝐨𝐮𝐫 𝐜𝐚𝐦𝐩𝐚𝐢𝐠𝐧𝐬? Drop “𝐟𝐛” in the comments for a 𝐟𝐫𝐞𝐞 𝐜𝐨𝐧𝐬𝐮𝐥𝐭𝐚𝐭𝐢𝐨𝐧 on Meta Ads! Let’s take your brand from ordinary to unforgettable. 🚀 If you Find this helpful✅ Like, Repost ♻ Save it for Later 🔰 #Viral #DigitalMarketing #MetaAds #Storytelling #GrowthHack #kfcmarketingstrategy

Your Media Strategy Is Useless—Unless You Do This Last time, we talked about why your product isn’t the hero—it’s the solution. Now, let’s focus on your media strategy. Let me guess: You’re putting out content everywhere, praying something sticks? That’s not a strategy; that’s a hail mary. Here’s the truth: If you’re not delivering the right message to the right people in the right place, your media spend is nothing more than a bonfire—and your budget is the fuel. You’ve got to know where your audience lives. Social media? Email? A billboard? Doesn’t matter if you’re talking to them in the wrong spot. Domino’s didn’t sell pizza through fine dining magazines. They hit the airwaves during primetime, right when people were thinking about dinner. Your media needs to match your market. Want to stop burning money and start making it? Type "learn more" in the comments, and let’s get your media strategy on track. Up next, we’ll bring it all together: Message, Market, Merchandise, and Media—the perfect formula. #MediaStrategy #MarketingPlan #SocialMediaStrategy #ContentMarketing #BusinessGrowth

It was fascinating to read from Marketing Week on The Coca-Cola Company emphasis on avoiding the 'marketing bubble' by staying deeply connected with consumer feedback and insights. This approach resonates strongly with my belief in data-driven creativity. Marketers must step out of their comfort zones and truly listen to consumers' desires. We can create content that genuinely resonates only by embedding consumer insights into our strategies. Remember, it's not about how groundbreaking the idea is but how well it speaks to the audience. Let's continue championing marketing that reflects consumer aspirations and drives genuine engagement. #MarketingStrategy #ConsumerInsights #BrandEngagement

Last week, I posted about how FMCG brands need to understand emerging consumer behaviors to stay competitive. In addition to this, there’s the issue of cost pressures and the common complaint that private labels are stealing market share or that health-conscious consumers avoid them. While these concerns are valid, a bigger issue is that many FMCG brands aren’t fully leveraging their marketing strategies. They seem to be chasing viral moments rather than building genuine connections with their audience. For instance, it’s surprising how few FMCG brands utilize Pinterest a platform with huge potential for showcasing products, engaging consumers, and driving purchases. There are a few doing really well on there but there are far too many that are on Pinterest with poorly managed accounts, which is honestly disappointing where’s the effort for your audience? If brands don’t meet their audience where they are and show they care, they risk becoming irrelevant. No brand is too big to benefit from fresh perspectives or a marketing refresh.

popeyes launched a new ad campaign. Big deal, right? Well, yes. The reason I bring it up is not because I think it is the best ad campaign ever, but the way in which they are activating it, is very forward thinking. They are putting digital are the core of the launch and not relying on traditional media to spread the word. That is the interesting and innovative thing about it that other marketers should observe. Their new campaign, "Bring Back Lunch" launches with a 15 second hero spot AND a TikTOk execution with hip-hop duo SaxKixAve. It will run on linear TV (snore) and streaming digital (yay) and social media channels (fist pump yay). Digital in the form of content, influencer and creator, should be at the center of every campaign launch. We need to listen to consumers (conversations on social media) and build our brands in collaboration to what we hear them saying. For those reasons, Popeyes gets my two thumbs up of the day. #marketing #advertising #social #digital #influencer #creator

One of the weekend indulgences I grant myself is a little street food tasting spree. Last weekend, I stumbled upon a small food joint serving sandwiches and burgers with a quirky name—‘Chin Tapak Dam Dam’—inspired by the trending reel music. Talk about capitalizing on trend marketing! It’s not new for brands to jump on the trend bandwagon, but what’s fascinating is that it’s no longer just the big players leading the charge. Even small, local businesses are now embracing the power of social media trends to attract customers. Recent data shows that over 90% of internet users access the web via mobile devices—and with affordable internet now widely available, social awareness is at an all-time high. The long queue at this tiny joint was a clear sign that his trend marketing was working wonders. It's proof that understanding social media trends can be a game-changer, no matter the size of your business. The playing field has leveled, and the power to engage customers lies in how well we can tap into what’s buzzing online. What social media trends are you seeing that are changing the game for businesses, big or small? #SocialMediaMarketing #TrendMarketing #DigitalMarketing #Branding #MarketingCommunications

We often use the words ‘customers’ and ‘consumers’ interchangeably, but they are not always the same🙆 A customer is the person who purchases the product, while the consumer is the end user of the product. For example, in the case of Kellogg Company's Chocos, the mother is the customer and the kid is the consumer👩👧 Now, when it comes to marketing, the dilemma is whom to target: the mother (the decision-maker) or the child (the influencer). The answer is both. Even if the product is great, but the child doesn’t have a positive perception of it, no matter how hard the mother tries, the child will not consume it. For the child, nothing matters more than FUN. And even if the product is liked by the child but the mother doesn’t want her child to consume it, the product will fail. Though the product may be bought for the first time out of the child's stubbornness, repurchases wouldn’t happen because of the decision-maker. Coming back to the Kellogg example, if you see how they have devised their advertisements, you can see the kid speaking about how crunchy, chocolatey, and tasty Chocos are while they mix it with milk and eat it. Here, they are directly speaking to the child; however, subliminally, the ad is also addressing the mother, suggesting that her child can make this on their own, without her interference. The ad also says that children love it, so she can easily give it to them during breakfast when they are fussy and the school bus is arriving in no time. No doubt their campaigns are successful. So when devising a strategy for a product, try to win over both - the customer & the consumer💯 #marketing #customer #kellogg

If you’re looking to give your business the spotlight it deserves… you’ve got to check out the targeted advertising options on the Hungry Foods platform. At Hungry Foods, we’re all about helping your restaurant shine in a crowded market. Our platform offers tailored advertising solutions designed to boost your visibility and attract more hungry customers. With our targeted ads, you can: 🚀Our advanced algorithms ensure your ads reach the people most likely to order from you. 🚀More visibility means more orders. Simple as that. 🚀Track your ad performance with detailed analytics, so you can see what’s working and tweak what’s not. 🚀Work with our marketing team to create compelling ads that highlight your unique offerings. Don’t miss out on this chance to grow your restaurant’s presence and connect with more customers. Ready to get started? Let’s connect. Drop me a message if you’re interested or want to learn more. Follow and visit www.hungryfoods.ae and dive into a world of delicious possibilities #RestaurantMarketing #FoodService #DigitalMarketing #TargetedAdvertising #RestaurantBusiness #FoodTech #HospitalityIndustry #BusinessGrowth #MarketingStrategy #CustomerEngagement