First Momentum Ventures’ Post

Over the past 5 years, we have mastered 12 ad platforms to deliver exceptional results for our clients. From boosting startups to expanding global brands, our expertise with these ad platforms has helped drive over $30M in sales and captured more than 400k leads. Here’s to many more years of growth and success! #DigitalMarketing #AdPlatforms #MarketingAgency 

AdTech Capital Raises in the U.S. - September 2nd-15th, 2024 Several interesting transactions closed in the AdTech sector this week If you would like more info on these deals or would like to discuss the capital raising market for your company, please contact me.   Merger/Acquisition and Corporate 1. Splash, a provider of event marketing software, was acquired by Cvent through an LBO. 2. Hashtag Labs, a digital marketing agency, was acquired by Aditude. Lunge Marketing, a performance marketing firm, was acquired by D2E Labs. PE Growth/Expansion 3. Integral, a provider of digital advertising services, raised PE development capital from Desjardins Capital . Later Stage VC 4. Chicory, a digital grocery advertising platform, raised an estimated $9 million of Series A venture funding from Seva Growth, putting the company's pre-money valuation at $46 million. 5. RAD Ai, a marketing AI platform, raised $951,940 of venture funding. Early Stage VC 6. AudiencePlus, a content marketing platform, raised early-stage venture funding from High Alpha. 7. ShopGenie, an e-commerce marketing platform, raised $4.72 million through a combination of Series A-1 and Series A-2 venture funding, putting the company's pre-money valuation at $20.28 million. Seed Round, Angel and Grant 8. Flightpath, a digital marketing agency, raised $256,250 of angel funding. #castleplacement #capitalraising #privateequity #venturecapital #adtech #investment

A round of applause for a phenomenal acquisition by Outbrain: rising up against the odds, it's acquired Teads for a billion dollars. 👏 Some years ago most of us would’ve bet on the opposite: Outbrain was advertising’s underdog and Teads was the most likely player to go on a shopping spree. 🛍️ Overcoming a failed merger with Taboola and recent struggles in the public market, Outbrain has pulled together the financing for a move that’ll hugely expand their horizons. As mentioned before, this is part of a larger wave of consolidation in the market – though this is the most significant deal of 2024 so far. #acquisition #digitaladvertising #digitalmarketing #Outbrain #Teads

I had the pleasure of spending this week at Contentful's Berlin office, getting to know members of the Ninetailed team and witnessing the powerful collaboration between the two companies in action. A huge thank you to Alexander Braunreuther, Andy Kaiser, and Irina Botea for the 1:1 time, and to the entire team for their enthusiasm and insights. From my nearly 20 years as an equity analyst, I’ve observed that the most successful M&A deals are driven by not just one, but two strong reasons for synergy. When the focus is purely financial, the outcomes often fall short. In the case of Ninetailed and Contentful, the financial promise is real. But the real magic is that Ninetailed’s integration with Contentful allows customers to leverage structured content personalization and experimentation immediately. With integrated workflows, marketers can start driving ROI at scale from day one—seamless technology at its best. #MergersAndAcquisitions #Contentful #Ninetailed #TechSynergy #CustomerExperience #Personalization #ROI

We almost got ACQUIRED in December. We WALKED away from the deal. Here is the story. At the of last year, a random call turned into an acquisition discussion. We weren’t looking to sell PricingSaaS, but the offer seemed enticing: Cash up front, great salary, plus R&D resources to continue building our product. Great, or so we thought! Except that soon cracks started to show. Product discussions were limited … There was lack of effort to meet in person… Consulting became a big focus… So, by the end of the first round of due diligence, we knew the deal was dead. The process was tight, but disruptive: We lost our momentum that quarter… We spent more time discussing the acquisition than building … We subconsciously started thinking about all the things we could buy… But in retrospective, we learned something really valuable. It helped us realize that good marketing in niche B2B is highly valuable. This reshaped our strategy… We started to focus on quality content, building our audience and brand. It paid off. Lesson learned? Setbacks are part of the course, but it's about turning them into lessons, not roadblocks. —— Enjoyed this content? Follow me on a journey of bootstrapping PricingSaaS to $1M in revenue.

Big things are happening at #DMEXCO24! 🚀 Join us for an exclusive fireside chat with David Kostman, CEO of Outbrain, as he dives into how the game-changing merger of Outbrain and Teads is reshaping the advertising ecosystem. With the open internet becoming increasingly fragmented, this merger will create an end-to-end solution, offering the opportunity to tap into a $175 billion market. Learn how advertisers and publishers can bring walled garden capabilities to the open web, solving some of today’s biggest challenges in the digital landscape. Don’t miss out on this session! 🗓️ September 19 ⏰ 11:40 AM – 12:00 AM 📍 Experience Stage #DavidKostman #Outbrain #Teads #AdvertisingInnovation #OpenInternet #DMEXCO24 #DigitalMarketing

An IPO, or initial public offering, allows a privately held company to sell shares to the public for the first time. This can provide significant capital, increase market presence, and enhance credibility. However, it also involves regulatory scrutiny, potential loss of control, and the pressure of meeting shareholder expectations.

It's been a great few months since I joined Beamer/Userflow. Working alongside an incredibly talented team (looking at you Alex Rudyak 👋 Jennifer Chin Abbey Pratt Mariano Xerez Kevan Lee Shannon Deep Suzanne Block Jinwoo Park ) has been a blessing. We GSD and we have a fun time doing it. We root for each other's successes both personal and professional, and they indulge my passion for a well-timed meme. (Recently overheard in our team meeting: "is Lara trolling me in the chat again?" while everyone tried to contain their laughter.) One of the other perks of being in an early-stage startup environment is getting to not only set strategy, but also to really build marketing programs from the ground up. In only four short months, I've gotten to design, launch, and scale an SEO content program that's already showing that nice up-and-to-the-right trajectory. (Shoutout to my new besties at Graphite!) I've experimented, learned, and worked GenAI into my workflow in a way that has boosted my productivity but maintained the quality of what I have presented to our customers. Speaking of customers, we also built and launched a customer advocacy program that has filled our calendars with more calls from happy customers than we ever expected. That's how much people love Userflow. Customers have shared how much time and dev effort it has saved them, increasing #productadoption and retention, while reducing churn. We help Product Managers and PMMs be the heroes of their organization by making it easy to communicate with their customers. That's a lot of mentions of the word "customers". What can I say? After 3 years of absorbing leadership principles at Amazon, I'm a little #customerobsessed. 😂 Finally, I've even gotten to run a PR and media program, which normally wouldn't fall within the purview of Demand Gen, but something about startups and wearing a lot of hats...🎩👒🧙♀️ Despite being a marketer for over 15 years, I'm still learning a ton and falling in love with marketing over and over again. Cheers to another great quarter to close out the year!

2023 was real. 🪩✨ I might be a bit late for a yearly recap, but 2023 was a big year, so here are my top 5 moments. #1 I started a new job It feels as if I've been at Speekly way longer than a year when in fact I only joined in January 2023, where I was welcomed by an amazing team, who I am incredibly grateful to and proud of. #2 Fundraising & Seed round Shortly after I joined, we started fundraising and closed our Seed round with neoteq ventures as a lead investor in June. #3 Product advancements During the short 12 months I have been at Speekly so far, we have launched an App for our creators, launched an AI based briefing generator, introduced hooks and launched a feature to book multiple creator seats at once. #4 Managed Service At the beginning of Q3, we started to offer managed services, meaning our In-house UGC experts actively help brands use Speekly by offering support in the creation of briefings, creator sourcing and taking care of creator communications. This helps brands, who either don't have the time or the skill for large-scale UGC sourcing, fill their content demand. #5 BeReal. I convinced everyone in the office of my love for BeReal (more or less). Enjoy the best of. Thanks to everyone who supported Speekly in 2023 and was part of the journey. (especially Alexander Moulakakis, Jochen Herrlich, Jan Stranghöner, Alexander Boecker, Michael Buck)

Unlocking success: Elevate your brand with Marcomm Ventures🚀📱 #SocialMediaSuccess #DigitalMarketingWins #BrandBoost #StrategicSocial #MarketingAgencyAdvantage #DigitalEdge #SocialMediaExperts #OnlineVisibility #BrandEngagement #MarketDominance #MarcommVentures