FitJoy’s Post

Weetabix has launched a new on-pack promotion offering shoppers the chance to win a smart watch every day by scanning the QR code on select varieties. Participants can also win thousands of Weetabix-branded footballs and gain access to the 'Great Starts Game Plan' hub, featuring advice from nutritionists working with England Men’s and Women’s teams. The promotion is live until 31 July and includes Weetabix Original, Banana, Chocolate, and Protein varieties. This is a great promotion for a number of reasons: Leveraging the Euro 2024: With England and Scotland participating in the tournament, the promotion aligns with the buzzing summer of football, providing a unique opportunity to engage football fans and health-conscious consumers. Simple Participation Mechanic: The use of QR codes offers a convenient and straightforward method for participation, enhancing the overall customer experience and increasing engagement. Attractive Rewards: The chance to win a smart watch daily and access valuable advice from nutritionists adds significant value to the promotion, making it compelling for consumers and setting the brand apart from competitors on store shelves. #onpackpromotions #QRpromotions #weetabixpromotions #salespromotions

Weetabix has launched a new on-pack promotion offering shoppers the chance to win a smart watch every day by scanning the QR code on select varieties. Participants can also win thousands of Weetabix-branded footballs and gain access to the 'Great Starts Game Plan' hub, featuring advice from nutritionists working with England Men’s and Women’s teams. The promotion is live until 31 July and includes Weetabix Original, Banana, Chocolate, and Protein varieties. This is a great promotion for a number of reasons: Leveraging the Euro 2024: With England and Scotland participating in the tournament, the promotion aligns with the buzzing summer of football, providing a unique opportunity to engage football fans and health-conscious consumers. Simple Participation Mechanic: The use of QR codes offers a convenient and straightforward method for participation, enhancing the overall customer experience and increasing engagement. Attractive Rewards: The chance to win a smart watch daily and access valuable advice from nutritionists adds significant value to the promotion, making it compelling for consumers and setting the brand apart from competitors on store shelves. #onpackpromotions #QRpromotions #weetabixpromotions #salespromotions

What RTD brand made $100M in revenue in 2023?⁠ 🎉 BeatBox 🎉 ⁠ Earlier this week, BeatBox announced a HUGE milestone: the company exceeded $100 million in gross revenue, breaking records in 2023.⁠ ⁠ "This milestone is a testament to BeatBox's relentless innovation and focus on consumer engagement, which has not only doubled its revenue and workforce since 2022, but also solidified its status as a key player in the ready-to-drink (RTD) alcoholic beverage sector."⁠ ⁠ How did they do it? Besides disrupting the RTD industry, expanding to all 50 states, and releasing multiple new products, Zech Francis, VP of Global Marketing for BeatBox, said: "The BeatBox Marketing team is far from ordinary; we're storytellers, dream builders, and ambassadors of fun. Our strategy goes beyond recruiting new consumers via our viral social media campaigns and live event sponsorships; it's about forging deep, lasting connections with our core consumers — all while staying true and authentic to what makes BeatBox unique.” We couldn't agree more. ⭐️ Congratulations, BeatBox! Check out the press release: https://lnkd.in/ebXDsAAV ⁠ #cpginvesting #cpgindustry #beverageindustry

Who doesn't love a chocolate crackle, especially when it's made healthier with Natvia! With a product sold internationally, Natvia connected all its global retail partners so users could select preferred shopping options. This is important given that our performance data showed 35% of video viewers were from the United Kingdom! Viewers also loved Pixmoto's interactive features, with high engagement of the method and ingredients that provided real-time information to help them make the recipe. Check out the recipe here https://lnkd.in/gSS9zz5B #videocommerce #shoppablevideo #userexperience

The importance of #cannabis #dispensary #specials can not be understated. We'll be posting our #analytics findings on this topic soon!

Should Budweiser have aired its 60-second #SuperBowl ad instead? Sentient's Dr. Aaron Reid explains how the brand’s cutdown may have cost them. Stay tuned for the full recording of our latest webinar! #MRX #EmotionAI

A global sports star - David Beckham ✅ A premium beer brand - Stella Artois ✅ A great British sporting event - Wimbledon ✅ The British summer weather - A mix of sunshine and rain ✅ If you can't create a brilliant campaign with these four ingredients and poke a bit of fun at the same time, then you're doing something seriously wrong! AB InBev, Stonegate Group and Alight Media - Great team work, we've enjoyed working with you on this 🎾🎾🎾 https://lnkd.in/epZKF76s #shoppermarketing #marketingstrategy #zappit #customersatisfaction #mobilecoupons #martech #rateofsale #sampling #producttrial #1pd #cashbacksolution #instantcashback #groceryretail #cashbackmarketing #experiential #ontradesales #retailtech #fmcgsales #salesboost #hospitality #wimbledon24 #stellaartois ZAPPIT | Powering mobile coupons and instant cashback across retail & hospitality

David Beckham needs no introduction, neither does Wimbledon, arguably neither does the infamous British summer weather - introducing this fabulous Wimbledon campaign by Stella Artois, 'When It Rains, We Pour' 🎾 ☔ If you are lucky enough to be at Wimbledon this year, check the link below and let David Beckham demonstrate how your pint could be covered. #digitalmarketing #zappit #mobilecoupons #wimbledon #stellaartois #martech

🍸 The drinks sales process isn't easy. Deals between the UK's 8,000+ drinks brands and 113,000+ venues are typically negotiated in person, making it time-consuming, non-transparent, and difficult. Did you know that this outdated method costs the industry as much as £1 billion annually? When Sam Showering, founder of EzTenda, approached us, the questions arose: Is this something EzTenda could solve? Can we digitalize such a traditional industry? Before jumping into the development phase, we needed to be sure we were building the right product. How did we do it? Read more about our development process that helped EzTenda receive the Best Food & Drink Software Solution award in 2022 in our case study. 👇

Simple yet effective 👏