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Science-backed wellness has made skincare a matter of health. Whether to avoid toxins or wrinkles, more people are paying attention to what goes in their pores — sparking the rise of high-performance personal care. • Emphasizing suncare, Kelly Slater’s DTC brand Freaks of Nature launched in May. • Designed for men, Dwayne Johnson’s PAPATUI and Logan Paul’s W debuted this year. • Targeting teen athletes, Olympic rugby player Ilona Maher released Medalist Skin this month. • Selling post-sweat luxury, OffCourt’s unisex lineup spans deodorant, perfume, and more. An early mover, Naomi Osaka’s KINLÒ rolled out “functional skincare” for melanated skin in 2021, while Ursa Major Skincare and Oars + Alps make products for outdoor enthusiasts. A concurrent trend, athlete-focused beauty is catching on. Fresh off an Under Armour NIL deal, the Cavinder twins joined Hustle Beauty as co-founders, Serena Williams launched WYN BEAUTY by Serena Williams in April, and Glossier, Inc. partnered with the WNBA.

Athlete-Focused Personal Care Gains Traction

Athlete-Focused Personal Care Gains Traction

https://insider.fitt.co

Jeff Henry

Consultant | President Entertainment | Vice President Hospitality | Vice President Operations | Vice President Nightlife | Pickleball Player

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Sadie Chanlett-Avery

Movement Medicine Innovator ~ Wellness Retreat Chief Experience Officer ~ Tarot For the Soulful and Skeptical

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