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We're live with group competitive TF2 practice, with an overarching conversation about the correlation of Vaporwave Music and Malls: https://lnkd.in/gTHEjW3t

Another example of unlocking the power of music in sports...   The ability to 'soundtrack your sport' in this new era is going to become increasingly important when trying to resonate and engage with younger generations like Gen Z and Gen Alpha. It is fascinating to see increasing amounts of fan engagement strategies being underpinned by music.   In 2022, we saw FC Barcelona's Partnership with Spotify bring the worlds of music and football together. 2023 saw the British Basketball League's Unbeatable Anthem tap in to the notion that young people today are more interested in sports lifestyle and culture than they are the sports itself. They tapped in to their cultural equity and ability to shape urban identity. Wolves Records was a ground-breaking new venture as the first-ever UK football team to launch a record label!   Music is no longer about background noise or innings breaks. It is so much more than a spend - it's a valuable investment. It's a powerful asset that resonates with fans across generations. In this new era of sports, it is going to be important for sports and events to find their place in that landscape. What's the sound track for your sport?

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Music for better focus? Over the last year, I have noticed that I can focus better and work faster when I listen to electronic music - like the one below. It's the latest gem I have discovered. This is especially true for longer stretches of focused work on texts or building a structure for a website. The music energizes me and carries me through the tasks. “The right choice of music, such as instrumental or ambient music, can help block out distractions, improve concentration, and maintain attention during study sessions.” This quote is from an article on "The Benefits of Listening to Music When Studying" published by the University of Maryland. I will put a link to it in the comments. Do you listen to music while you're working or studying? And if so, to what kind? Have a wonderful weekend - hopefully with good music! https://lnkd.in/e5qMvrRP #musicforwork #workbetter #tips #workbehavior #productivity

Form is greater than finish.   16 years ago (March 2, 2008), one of the greatest moments in track history took place. Heather Dornidan won her heat in the 600 meter Big 10 Championship, and placed second overall in the event.   If you haven't heard the story, Heather was poised to win the race after a strong finish the year before. The first minute of the race is relatively non-eventful, with the runners all bunched together, but everything changed at the 01:05 mark.   Dornidan trips over a competitors shoe and lands face first on the track.   You can sense the wind knocked out of the arena.   She immediately jumps to her feet, keeps running, and ultimately wins her heat! Here's the video for reference: https://lnkd.in/eey925WZ While there are a lot of life lessons to take from her story, one element stands out to me the most…Dornidan kept the same running form throughout the race.   If you were to edit the video only showing Dornidan, at no point in the race would you be able to tell what place she is in. Her form looks the exact same before and after the fall.   Why this strikes me is that Dornidan didn't let her potential finish in the race dictate her form. She was the same runner at the beginning and the end.   That says more about who she is than the fact that won the race.   Is this true of us?   "Form" for a runner is the method they use to achieve their desired result (winning the race).   As professionals, I believe our "form" is our personal values. Things like humility, empathy, curiosity, kindness, etc. that we want to be true of us.   They are how we aim to "run our race" and ultimately shape how people will experience us.   It's easy to keep our form when we feel ahead... The presentation goes well, we get a promotion, or are invited into a higher level meeting.   What about when we feel behind? Our idea isn't selected, we weren't invited to the meeting, or someone else gets the promotion.   Do we keep the same form in those moments?   That's the challenge I am processing this week. Are my core values on display when I feel behind in the same way as when I feel ahead, or do people experience me as a different person?   While falling behind might have cost Dornidan a first place finish in the overall event, keeping her form cemented her legacy in track history.   Here's to keeping our form in the highs and lows as well.

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EFFECTS OF CLASSICAL MUSIC ON THE BRAIN: From improving memory to reducing stress, listening to classical music can have surprising and astounding benefits. Read more: https://lnkd.in/eCBFEhSa 10 incredible benefits of listening to classical music: https://lnkd.in/e_W9-WRE WHY IS CLASSICAL MUSIC GOOD FOR THE MIND? CLASSICAL MUSIC AND BRAIN DEVELOPMENT IN CHILDREN: "The influence of classical music is not limited to adults; it extends to the developing minds of children as well. The “Mozart Effect,” a term coined from a study suggesting improved spatial-temporal reasoning after listening to Mozart’s music, has sparked interest in the relationship between classical music and early brain development. Exposing children to classical music during their early years may contribute to the development of neural connections, particularly in brain areas responsible for spatial reasoning, language, and mathematical abilities. Many educational programs now incorporate classical music into their curricula to enhance learning and cognitive development in children." Read more about overall Classical music benefits for all ages: https://lnkd.in/ek9CdtE9 Neuroplastic Effects in Patients With Traumatic Brain Injury After Music-Supported Therapy: https://lnkd.in/eiSY_JiV Spine-tingling moment ballerina with Alzheimer’s remembers routine to Swan Lake: https://lnkd.in/eBk4DTku

Many great speeches and presentations begin with a story, right? And OFTEN THE BEST STORY TO BEGIN WITH IS A GOOD JOKE. Checkout the first 30 seconds of Ben Zander's TED talk. Try making an original joke with which to open your next talk! Let's look at another example, David Foster Wallace's 2005 commencement speech at Kenyan College, to get a sense of structure: SETUP: "There are these two young fish swimming along and they happen to meet an older fish swimming the other way..." MISDIRECTION: "...who nods at them and says “Morning, boys. How’s the water?” And the two young fish swim on for a bit..." PUNCH LINE "... and then eventually one of them looks over at the other and goes 'What the hell is water?'" Using that structure, I just came up with this one: SETUP This morning, after brushing my teeth, I paused and looked at myself in the mirror... MISDIRECTION ...and I thought to myself, "Wow, you've aged pretty well." PUNCHLINE And then I put on my glasses. The really hard part is producing a joke that ties into your theme/message. You may have to work at it for a while, throwing out a few drafts along the way, but all the effort is really worth it. Give it a try!

Talking about the first principle in our Artists Career Hacking Guide - Authenticity... Here you get bucketloads, and what a following!